Competitive Edge

We recently had the pleasure of attending both days of the Chicago Shopper Marketing and Digital Grocery Summits with a top client. A special thank you goes to Sarah Kingham and her team at My Digital Shelf for curating an all-star lineup of speakers who provided invaluable perspectives on the current landscape. One of the most discussed topics at the summits was DIGITAL MARKETING INTEGRATION. Many attendees were keen to understand how to optimize their media spend across brand, shopper, and eCommerce platforms to achieve cohesive and effective marketing strategies. CEMM's top presenter nod goes to Jennifer Ring from Heartland Food Products Group for sharing her success in building an omnichannel program from scratch. Her insights resonated with many in the audience, who found her journey relatable and inspiring. CEMM has an experienced team dedicated to helping clients integrate their marketing efforts across various platforms. We leverage our expertise to ensure that our clients' media investments are optimized for maximum impact. We look forward to applying these insights to help our clients maximize their media investments and drive success in an increasingly integrated digital marketplace. #digitalmarketing #shoppermarketing

Cheers to the hardworking organizers, insightful presenters, and exceptional brands that made Expo West 2024 an unforgettable experience last week.   You remind us all that Food is not just an item on a digital shelf; it's a reflection of our values and nourishment for our bodies and souls.   At Competitive Edge, we pride ourselves on treating our clients with the same level of dedication and attention that you put into crafting your products. With a team of seasoned experts knowledgeable in food, shopper behavior, media strategies, retail dynamics, and consumer insights, we are committed to skillfully translating your brand's story to resonate with both retailers and shoppers, helping you build a loyal following and a sustainable business.   In case you couldn't make it, download our summary of buzzworthy trends shaping the future of natural, sustainable, and regenerative food.   #ExpoWest2024 #FoodTrends #Innovation  #expowest #emergingbrands #cpg #naturalproducts

We have two of our own Tiffany DeFrance and Casie McKinney attending Path to Purchase Institute's Live & Expo in St. louis this week! Looking forward to hearing new insights and strategies from the top performers in the industry! #pathtopurchase #stlouis #P2PILIVE2023

Unlocking Holiday Success: Marketing and Media Strategies 😀 The holiday season is a global celebration marked by increased consumer spending. For businesses, it's a prime opportunity to boost sales and brand loyalty. To thrive in this competitive landscape, here's how marketing and media evolve during the holidays and how businesses can seize the moment: Early Planning: The holiday season spans from October to January. Start marketing campaigns early to capture consumer interest and create anticipation. Gratitude Matters: Show appreciation to customers with thank-you notes, discounts, and loyalty programs. Strengthen relationships, increase satisfaction, and foster word-of-mouth. Engaging Content: Consumers seek holiday-related content. Provide tips, stories, and interactive content catering to their seasonal interests, boosting reach and conversions. Social Media Impact: Utilize social media and influencer marketing to connect with customers, share brand values, and create buzz. Collaborate with influencers, engage followers, and drive traffic. Omnichannel Approach: Optimize online, offline, mobile, and social channels for a seamless customer experience. Align channels with customer expectations to enhance loyalty and satisfaction. Maximize your holiday success with these adaptive strategies!

Discover the Latest TV Viewership Stats! 📺💼 TV habits have transformed significantly, with Americans now watching 3.7 hours daily, up from 3.1 hours in 2019. Connected TV (CTV) dominates with 81% of viewing time, and CTV viewers are more engaged and affluent, making it the future of advertising. Leverage CTV's personalized, data-driven ads for exceptional results. Explore CTV with TVScientific: https://lnkd.in/eGKcT6wP Target your audience with expert assistance in planning, buying, and optimizing CTV campaigns. Stay ahead in the advertising game! 🚀😊 #CTV #TV

🚀💼📈 Exciting insights for CPG marketers! 🌟🎯 Discover how the CPG industry sails strong amidst challenges! 🌊💪 GroupM's latest analysis reveals a remarkable 4.3% surge in CPG ad spending in 2020, compared to an overall market decline of 5.8%. Even better, projections foresee a stellar growth of 7.4% in 2021 and 6.8% in 2022, outpacing the market! Why this success? 🏆✨ Essential products, e-commerce surge, health & wellness, and innovation fuel the resilience of CPG brands. 🚀 Don't miss out on post-pandemic tips! Adapt to evolving consumer trends, embrace data & tech, and master the art of brand & performance marketing. 👉 #CPGIndustry #MarketingInsights #GroupMAnalysis #LinkedInEngagement #MarketingStrategy #ResilienceInCPG #EcommerceTrends

How are you finding your target demographic? Understanding demographics is crucial for businesses. It helps tailor products and marketing strategies to meet customer needs. Here's how to collect demographic data: - Conduct consumer surveys to gather purchasing preferences and spending habits. - Monitor social media and e-commerce platforms for customer behavior. - Use Census Business Builder for demographic and economic data. - Analyze competitors to gain market advantage. - Segment customers based on demographics for targeted marketing. Check out Hubspots website for more information! https://lnkd.in/gwFYn2Q

📊 Elevate Your Media Strategy with Data & Analytics! 🚀 Discover Benefits: ·        Better Social Media Content: Analyze what works, resonate with your audience, and optimize posting frequency/timing for outstanding results. ·        Boost Data Literacy & Culture: Empower your team with enhanced data literacy, fostering a culture that embraces data-driven decision-making. ·        Align with Business Goals: Develop a comprehensive data analytics strategy, set measurable goals, and allocate team roles/responsibilities for maximum efficiency. ·        Enhance Communications Strategy: Leverage AI insights to tailor messages, segment your audience, monitor reputation, and measure impact efficiently. ·        Learn from Sports & Startups: Gain a competitive edge by adopting data analytics best practices from successful sports and startups to optimize your performance. Unleash the Power of Data: 🌐

How to Create Engaging Content! -Engaging content is content that adds value to your readers and makes them want to share it. Here are some tips to help you create engaging content for your audience: - Use a creative title and a compelling introduction to hook your readers. - Break up your content with headings, bullet points, numbered lists, and images. - Offer actionable advice and takeaways that your readers can use. - Address your target audience and use storytelling techniques to connect with them emotionally. - Add a call to action at the end of your content and promote it on social media. 😀