Registration for #CMWorld 2024 is now open! 📢 Join us in sunny San Diego this October – and get ready for three days filled with cutting-edge ideas, inspiration, and an epic experience with our vibrant orange community. Don't miss out on the content marketing event of the year! Click the 🔗 to register now and lock in the lowest rate: https://cmi.media/9u45
Content Marketing Institute
Advertising Services
New York, New York 180,396 followers
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
About us
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail
- Website
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http://www.contentmarketinginstitute.com/
External link for Content Marketing Institute
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2007
- Specialties
- Content Marketing, Case Studies, B2B Content Marketing Assessment, Chief Content Officer Magazine, CMI books Division, Content Marketing World events, Original Research, Content Strategy, Intelligent Content, Content Marketing Awards, and Content Marketing Consulting
Locations
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Primary
605 Third Avenue
Floor 22
New York, New York 10158, US
Employees at Content Marketing Institute
Updates
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Expect share of model to become a metric almost — if not more important — than search ranking results. But how concerned should you be about measuring your brand’s mentions by large language models like ChatGPT, Gemini, and more? http://spr.ly/6049iQKs7 #MarketingMetric #SEO #AI #ChatGPT
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We asked some Content Marketing World presenters what’s the worst advice about generative AI they’ve heard. 🗣 Now we want to hear from you. Share the bad, the worse, and the worst. http://spr.ly/6049im73W
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
https://contentmarketinginstitute.com
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Our team is working hard to welcome you to #CMWorld this October. This year's event is a can’t-miss opportunity that promises to send you home with a bright outlook and spark in your eye, eager to implement everything that you’ve learned. See you in San Diego! ☀ 👉 Register by August 2 for early bird rates: http://spr.ly/6047imSWJ
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Should brands go public with their support for a potentially polarizing topic? Ahava Leibtag shares seven factors to consider. But what do you think?
7 Authentic Ways Your Brand Can Take a Stand on Social Issues
https://contentmarketinginstitute.com
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Liz Willits says these three types of hooks work well to draw an audience to consume your content – fear, contrarian, and specific numbers. http://spr.ly/6047igiph
How To Catch Audiences With Extraordinary Hooks
https://contentmarketinginstitute.com
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🚀 Marketing in manufacturing is evolving beyond "make stuff, sell stuff." Our latest report, in partnership with The MX Group, looks at new challenges and opportunities in manufacturing marketing, focusing on three major trends: 1. The “Servitization” of Manufacturing: Adding services to products for greater customer value. 2. Changing Buyer Expectations: Personalizing and engaging communication. 3. New Marketing Efficiency Pressures: Maximizing efforts with tighter budgets. 📊 Download the report to see how your team can adapt and thrive in this new marketing environment: http://spr.ly/6043igGg1 #ManufacturingMarketing #ContentMarketing
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Entertainment studios reboot their content all the time, retconning details as they please (or dare) to modernize or recontextualize ideas. Shouldn’t brands do the same? Robert Rose says yes — “we can change it” was a refrain of the early World Wide Web era. And it’s still true. Have you successfully rebooted perceptions of your brand or reinvented older content to add current context? Let us know in the comments. http://spr.ly/6044ikcNA
Time for a Content Reboot? How to Tell
https://contentmarketinginstitute.com
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Dive deep into the transformative impact of AI on content creation, governance, and consumer trust! Brightspot’s comprehensive guide explores HITL validation, content systems evolution, and strategies to adapt your marketing approach. Don’t miss out on essential industry insights – download now! http://spr.ly/60409alas
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Media outlets publishing your brand’s content can attract more audiences and credibility than your blog ever could. But how do you grab the reporter or editor’s attention? CMI friend and newly published author Michelle Garrett has some clever ideas. 💡 Dive into Michelle's article and share with us in the comments... What success have you had getting earned media for your owned content? #Content #PublishingContent
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
https://contentmarketinginstitute.com