Credo Beauty

A material revolution is coming. This fall we're redefining the new normal of beauty packaging with Pact Collective. Thanks to Lexy Lebsack and Glossy for chatting. Stay tuned for much more. #recycling #sustainability

A Note from Annie Jackson, CEO and Co-Founder, Credo Beauty:     Igniting a clean beauty revolution sure makes time fly. I blinked and a decade has gone by since we started Credo Beauty.  I vividly remember the day, 10 years ago, when my eyes were opened to ingredients “deemed acceptable” in conventional beauty products. My mind was blown.  I felt totally duped and disappointed.  I thought, like many of you, “someone” was looking out for us.  Damn, was I wrong. Back then, I thought the only choice for the customer demanding transparency and good-for-you ingredients was to get a PhD in chemistry and a hazmat suit to shop for beauty….    or we could start Credo Beauty.  And here we are.       We are here because of you, our amazing friends and followers supporting us and being the best bad ass group of cheerleaders we’ve ever had.  Thank you.         You understood why it was so important to have a Dirty Ingredient List, you loved our Sustainable Packing Guidelines, and boy, how do you love recycling beauty products.  You've helped us divert a whopping 240,000 lbs of plastic from landfills!  Now, that’s a lot of mascara tubes.  You didn’t cause a fuss when we got rid of single use plastic and sampling, something pervasive in conventional beauty….and in the landfill.        We see you and thank you for being a conscious consumer.        Guess what? We’re not just here to try to save our planet. We’re on a mission to bring you the most cutting-edge beauty. We’re pushing Congress to pass more UV filter options from European and Korean sunscreen formulas into the US market. Our goal is to give you results that'll make you do a happy dance in the mirror, because looking good and feeling good go hand-in-hand (and yes, of course it has to be vetted by The Credo Clean Standard).           Thank you for being an active part of our community.    You are why we are here.       Talk soon,   Annie   

Credo Beauty (Christina Ross & Annie Jackson) went to Capitol Hill, proudly participating in the 3rd Annual Safer Under the Sun Day, advocating for UV filter innovation.

Join Christina Ross, Director of Science and Policy at Credo Beauty, for an A4 panel: "Safer Chemistry in Beauty & Personal Care." The panel takes place on June 6th at 1pm ET and will discuss the open access Safer Made report about alternative chemistries in cosmetics. If you can't make this date, a recording will be sent out after the panel. Facilitators: Libby Sommer and Colleen McLoughlin, Ph.D.,DABT, E.R.T. Speaker: Martin Mulvihill Panelists: Christina Ross and Don Frey Report link: https://lnkd.in/gbKRiJfF Don't miss out, register today! https://lnkd.in/eRVkgfUg

Celebrating our Earth, today and every day. Built on the pillars of care and curiosity, we have defined what that means to us for over a decade through our Credo Clean Standard ™. Since we started in 2014, we have been taking the time to ask questions, seeking transparency about what's in the products we carry and how they are sourced. Our milestones on packaging are some of the leading requirements in the industry – in 2021 we eliminated single-use items followed by reducing the use of virgin plastic and non-recyclable materials through our Sustainable Packaging Guidelines. Pact, the beauty packing collection non-profit we co-founded, continues to grow. There are now over 2,500 drop off bins locations in North America which has resulted in over 239k pounds of hard-to-recycle packaging diverted from landfills. This is great progress for us, our brands, and our environment, but there is so much more to do. Stay tuned for what Credo Beauty has in store for 2024 and beyond. https://lnkd.in/g4rJEhyH

Credo Beauty's Senior Scientist, Christina Ross is heading to MakeUp in Los Angeles on 2/14. Stop by the panel on biotech's impact on cosmetic product development to hear from Christina, along with other industry leaders, including Credo's Clean Beauty Council member Krupa Koestline.

Credo is pleased to announce the appointment of Annie Jackson to CEO. Annie, who co-founded Credo in 2015, will shepherd the company through its next phase of growth as Credo continues to invest in physical retail while strengthening its leadership positioning in clean, sustainable beauty. Thank you Ryma Chikhoune for reporting on this for WWD.

Save the date for a discussion around Safer Made's newest report "The Need for Safer Chemistry in Beauty: Opportunities for Innovation." Credo co-founder, Annie Jackson will be joining clean beauty pioneer & report co-author, Mia Davis and the founder of P2 Science, Patrick Foley to discuss ingredient and packaging innovation opportunities in the $500 billion global beauty and personal care product industry. Register below to join the conversation (10/26 at 10am PT / 1pm ET).

Credo is proud to announce the appointment of Boma Brown-West as the VP of Sustainability & Impact. Boma, who spent ten years at Environmental Defense Fund, brings substantial sustainability leadership experience to the position and will play an integral role in furthering Credo’s mission and will guide brands to create better products for people and the environment. Rachel Brown sat down with Boma to discuss the future of beauty as it relates the clean space and how companies can be more conscious and responsible. Mia Davis, who held the role for the past 5+ years, has departed her full-time position with Credo in pursuit of making a similar positive impact on other sectors.