In an era where #TikTok and #Instagram are at the forefront of viral trends and pop culture moments, #YouTube still stands tall as the preferred platform for #creators. Here's why 🔍
Cycle
Advertising Services
Brooklyn, New York 8,414 followers
Creator Marketing Agency
About us
Cycle is a full-service creator marketing agency. Our philosophy: relevance beats impressions. Creator marketing is no longer just about reach. We help brands craft meaningful creator partnerships that foster personal connection and lasting cultural impact. Our capabilities span the entire creator to consumer journey: -Cultural Insights -Creative Development -Creator Management -Targeted Paid Amplification -Seeding Kits and Gifting -Events & Production -Travel & Hospitality -Measurement & Reporting Say hello! hi@cycle.media Cycle is part of Wasserman Media Group.
- Website
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http://cycle.media
External link for Cycle
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Influencer Marketing, Creator Marketing, Social Media, Influencers, Creators, and Content Production
Locations
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Primary
55 Water St.
FL5
Brooklyn, New York 11201, US
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10900 Wilshire Blvd
Suite 1200
Los Angeles, California 90024, US
Employees at Cycle
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Negar Shekarchi
VP, Production Laundry Service / CYCLE
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Warren Tessler
Award-Winning Video & Digital Content Leader with International Experience Spanning Storytelling, Production, and Strategy Initiatives | NYU Tisch MFA
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Danika Felt
Senior Director, Business Development at Cycle
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Bea Iturregui
VP, Creator & Brand Partnerships at Laundry Service + Cycle
Updates
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Cycle reposted this
With the rise of virtual influencers and services selling fake followers and engagements, how do agencies managing navigating partnerships know what's real? Here’s how two of our customers are tackling this challenge: 🔍 "Using CreatorIQ as an initial assessment, the team can discover potential partners and find an active audience score, a feature that analyzes influencer metrics like follower counts and engagement rates and can flag potential fake followers." - Sarah Gerrish, Senior Director of Creator and Influencer at Movers+Shakers 🔍 "Our tool has a specific function that indicates if someone has below average engagement — which can be an indicator they purchased followers — but also tells us what percentage of their audience is actively engaging on a regular basis." - Bea Iturregui, VP of Creator and Brand Partnerships at Cycle Read more about how top agencies are outsmarting bots and ensuring authentic engagement from Digiday and Antoinette S.: https://ow.ly/wuGb50Sk1oY #InfluencerMarketing #CreatorMarketing
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Cycle reposted this
Bea Iturregui, VP, Partnerships, Cycle, spoke to Digiday about using a combination of quantitative and qualitative analysis to assess the legitimacy of influencers, with the rise of fraudulent content creators buying followers and AI content spreading in the social space. Iturregui stated, “For example, our tool has a specific function that indicates if someone has below average engagement — which can be an indicator they purchased followers — but also tells us what percentage of their audience is actively engaging on a regular basis.” Read more here: https://lnkd.in/en4ssdMQ
How influencer agencies vet and navigate past fake influencers and followers
digiday.com
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🌟 Exploring the power of creator brand trips. From authentic content creation to building lasting relationships, discover how these collaborative adventures can amplify your brand's reach and engagement. #InfluencerMarketing #BrandPartnerships #ContentCreation
The Benefits of Creator Brand Trips
Cycle on LinkedIn
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How are creators and marketers adjusting to an uncertain future on TikTok? #CreatorMarketing #InfluencerMarketing #TikTok
What’s Next for Creator Marketing on TikTok
Cycle on LinkedIn
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Instagram has rolled out a major algorithm update to boost visibility for micro creators and curb content aggregators. Explore how brands can adjust their creator strategy to maximize impact. #CreatorMarketing #InfluencerMarketing
3 Ways to Adjust to Instagram’s Algorithm Update
Cycle on LinkedIn
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Discover strategies for fostering collaborative creator partnerships that inspire creativity and impact💡 #CreatorMarketing #InfluencerMarketing
The Power of Collaboration in Creator Marketing
Cycle on LinkedIn
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Pinterest is underutilized in the creator marketing space. It's a positive environment with a growing Gen-Z audience, highly visual content, and turnkey ecommerce opportunities.
Global Chief Marketing & Communications Officer @ Pinterest | GM + P&L Owner | Board Director | 2024, 2023 Forbes Most Influential CMO
Why, hello, half a billion. Our Q1 results are in and it’s another record-breaking quarter. New highs in MAU (518 million and counting) and 23% revenue growth—our fastest user & revenue acceleration in years. Most platforms get less usage from each new generation. On Pinterest, it’s the opposite: Gen Z is our fastest-growing and most engaged demo ever. They're also our largest. Why? Because we’ve created the only place that inspires young people to take action in their *own* lives instead of passively scrolling through the lives of others. I’m so deeply thankful for the amazing efforts of the strongest Marketing & Comms team in the business—also getting better with each passing year.
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Discover why Pinterest is a valuable yet underutilized option for engaging with creators and driving brand awareness. #Pinterest #CreatorMarketing #InfluencerMarketing
Why Pinterest May Be Your Next Creator Marketing Channel
Cycle on LinkedIn
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Explore how Employee Generated Content (EGC) is transforming brand storytelling. #CreatorMarketing #ContentMarketing
What Happens When Your Employees Become Influencers?
Cycle on LinkedIn