DiGennaro Communications

RAPP partnered up with Irth, the app dedicated to combating biases in black maternal healthcare, to release its latest campaign, ‘Drop the B’. 📣 Hear from Erica Kraus, SVP US Health Strategy Lead at RAPP, on what it's all about: “Drop the B is about shining a light on this problem that absolutely needs to be eradicated. It shines a light on Irth, which is a Yelp-like ratings and review platform that’s of the community and for the community — where women of color are likely to experience some bias in their pregnancy journey.” We applaud RAPP as they continuously drive the DE&I agenda forward, challenging their clients and the industry at large to take action in eliminating stereotypes for all people. We are so proud to see this news featured in Campaign US and to partner with an agency that is creating a standard of excellence and equality.💪 #BlackMaternalHealthCare #HealthcareMarketing #HealthcareInequality Read the story here:

The highly anticipated Campaign US’ 40 Over 40 list is out and we’re thrilled to see who’s on the list, which shines a spotlight on our industry’s resilient and experienced standout leaders. Congrats to all of the recognized executives; extra special kudos to our clients, partners, and industry friends including Digitas North America’ Megan Jones, 72andSunny’s Evin Shutt, Rethink’s Mike Dubrick, EP+Co's Allen Bosworth, McCann Worldgroup’s Singleton Beato, and RPA’s Joe Baratelli. #CampaignUS40Over40   #marketing   #advertising   #honorees #agencies #leadership

What a week it was at #CannesLions! #TeamDGC is winding down while still energized about putting what we learned to work for our brand, publisher and platform clients. Check out our thoughts here ⬇ #DGCannes2024

Day 4 of #CannesLions started with a dramatic twist: a sudden downpour that had everybody running for cover. But despite the early curveball, the day delivered an illuminating lineup of thought-provoking speakers and cool activations.   At Stagwell’s Sport Beach, the National Football League (NFL)’s own Kelce brothers commanded all the attention—causing as much pandemonium as the Olympic Torch that passed through earlier in the week. Jason and Travis talked about their podcast “New Heights” and shared insights on engaging the new demos being drawn to football.   During an intimate breakfast, SEEHER’s Christine Guilfoyle led an important discussion on the need for marketers to impact change by supporting and amplifying women’s sports.    From The Female Quotient’s FQ Lounge, Anna Bager of the OAAA shared smart takeaways on #leadership and driving real organizational change. Early in Anna’s career, her first boss shared a valuable lesson. “He taught me how to give my colleagues feedback, whether positive or negative, but to always do so with a positive touch. It took me a long way in my career.”   The Infillion Café hosted a panel on the evolving role of #programmatic ads, highlighting the intersection of #creativity and #technology. Infillion’s Marcos Escalante reminded the crowd that “creative is at the core ... it’s where the magic happens.” The discussion, moderated by Bain & Company’s Sinead Fox, also featured insights from Dave Kersey of GSD&M, Pirouz Nilfourosh from inPowered AI and Tubi’s Cynthia Clevenger.   Over at Inkwell Beach, we caught an engaging discussion on the power of peer validation in fostering #belonging and in the #workplace, led by ADCOLOR Conference and Awards’s founder Tiffany R. Warren and featuring takeaways from 72andSunny’s Damaune Journey; Danisha Lomax of Digitas North America; Blavity Inc.’s Jeff Nelson and Luna Lima. As Damaune put it: “Support is amazing. When you can find moments to lift others up, do it.” Added Danisha: “By helping the people who need it the most, you help everyone.”   Cannes is not just about the opportunity to listen and learn—it is, of course, about the awards. A special shoutout to Spotify and FCB New York on taking home the Digital Craft Grand Prix for the B2B music video campaign “Spreadbeats.” The Future Lions Grand Prix went to a creative team from Syracuse University’s Newhouse School for its innovative idea to make songs more accessible for the hearing impaired on Spotify.   Our congrats to all the other winners, including 72andSunny for its NFL campaign and hot shop Rethink - an agency on fire with multiple Lion wins this year - for its work for Uber, Kraft Heinz, Coors, Molson and Epidemic Sound.   That’s a wrap for another insightful and memorable Cannes Lions. Stay tuned in the coming days when we’ll share our take on some of the week’s biggest moments.   #DGCannes2024 #CannesLions2024 #Advertising #Insights

Day 3 of #CannesLions is a wrap and it was brimming with insights, inspiration and innovation! Pinterest’s Bill Ready held court at The Journal House in a fireside chat with the WSJ’s Suzanne Vranica. They tackled crucial topics, from mental health to #AI and the need to provide consumers with a healthy space online. Bill also emphasized the need for more accountability in social media: “There is a place for thoughtful regulation. I’d love to see a world where social media companies compete on their safety record.” Over at MediaLink Beach, Anna Bager of the OAAA highlighted the power of out-of-home ads in creating meaningful consumer connections, commenting that Cannes “is one big OOH execution” and stressing the importance of brands being present “in real life and where it matters.” The Albertsons Media Collective panel “Rosé & Retail Media” featured valuable takeaways on the future of in-store media, with Albertsons Media Collective’s Kristi Argyilan talking about the dual strategy of focusing on mobile phone features and digital in-store ad experiences, while Jeffrey Bustos from the IAB addressed the challenges of measuring in-store engagement and cost efficiency. Meanwhile, Uber Ads packed session with Criteo addressed the impact of first party data and outcomes for brands. At the Infillion Garden, a panel titled “What Does the Ad Industry Really Owe Diverse Media?” featured Lori Goode from Index Exchange leading an enlightening discussion on #diversity in media. Givsly x Onyx by Outbrain had a discussion led by Outbrain’s Katie Secret exploring #sustainability in publishing and advertising and featuring insights on tech solutions for a supported ecosystem from Phil Jackson of Haleon, the Journal’s Mia Lehmkuhl Libby and Martin Bryan from IPG Mediabrands. And we made plenty of noise this evening at Spotify Beach which hosted Arcade Fire and at Yahoo’s party featuring The Chainsmokers which had us dancing into the night. There was a flurry of activity over at Amazon Port, with plenty of excitement in the air for tonight’s concert by The National. There was no better way to wrap up this ‘hump evening’ than with a great group of industry peers and friends, including some awesome #TeamDGC alums. P.S. Keep scrolling to see who made a special appearance at the Ad Age party ➡️ This week has proved once again that, come June, Cannes is the place to be, with its awesome mix of education, conversation and fun. We’re looking forward to wrapping up this amazing festival with tomorrow’s events, which you can read all about right here! #DGCannes2024 #CannesLions2024 #Advertising #Insights

Starting with the Olympic Torch passing through the Croisette, Day 2 at #Cannes Lions has been inspiring, and also packed with insights from some of the most influential voices in the industry (again AI found its way into most conversations). Here’s some of what #TeamDGC saw and heard on the ground:    Spotify Beach had an enlightening session with the company’s own Dustee Jenkins and entertainer John Legend, who urged artists to stay entrepreneurial and differentiate themselves in the creative industry. As for the latest tech, he said that whether artists like it or not, #AI “will be used in creativity from henceforth.” Still, he added, “the audience wants an emotional connection with artists. You have to be yourself so AI won’t do that job for you.” Dustee also interviewed entertainer Amaarae, who shared a personal journey of how intersectionality drives creativity, emphasizing the importance of connection and how Spotify enables those connections through technology. And, we had a blast at the Spotify Benson Boone concert tonight!   Over at The Wall Street Journal’s WSJ House, a critical conversation on brand safety and hard news featured Vanessa Otero of Ad Fontes Media. “Quality media is expensive, poor quality media is cheap,” she said. Yet ads are showing up on low-quality sites, meaning those outlets keep getting funded. “Reverse the tide,” she urged advertisers, support quality publishers. Moira Gilchrist from Philip Morris International and Raakhee Mirchandani of the Journal’s Barron's Group exchanged insights on the importance of brands being open to all viewpoints.   And on the Criteo yacht, a powerful conversation on women's influence in the fastest-growing advertising sector, featuring Kristi Argyilan of Albertsons Media Collective.   The Female Quotient’s FQ Lounge explored men championing women’s sports with Damaune Journey of 72andSunny, who celebrated the National Football League (NFL)'s investment in women’s flag football: “My hope and dream is not women's sports but women IN sports…women in organizations that can move women forward. Women in positions to identify why it's important to make women in sports a priority. These things have been there but need to find ways for the community to continue to invest.”  72andSunny’s groundbreaking Super Bowl spot for the NFL, “Run With It,” starring Team Mexico’s Diana Flores, has had an unprecedented impact, he added, even contributing to flag football’s inclusion in the 2028 Olympics. Also on the panel, Federico Salvitti of MINT said they want to have humans be at the center of their AI company (not just tech) and when it came to women's sports, they were all in. Fed predicted a tripling in size of the women’s sports industry by next year.   Day 3 promises to provide still more insights, ideas and innovation, so keep watching here for more updates! #DGCannes2024 #CannesLions2024 #Advertising #Insights

#CannesLions just kicked off, and it’s already been a whirlwind of insights, innovation and inspiration. #TeamDGC is soaking in the atmosphere and gathering all the intel from the phenomenal conversations up and down the Croisette.   Here’s some of what we saw and heard on Day One:   A conversation from the Beet.TV Stage at the Infillion Café on how #RetailMedia is reimagining consumer connections, with Infillion’s Laurel Rossi and Albertsons Media Collective's Kristi Argyilan. Kristi highlighted the importance of frequent data access and the unique value of each retailer, while Laurel emphasized the need to bring value to advertisers and consumers alike.   Over at Yahoo Beach came a fascinating talk on #GenerativeAI with Yahoo’s Brian Sozzi and MNTN’s Mark Douglas, who, as a pilot, likened advertising to flying a plane. Automation is essential, he said, but strategic, human control is irreplaceable.    At Amazon Port, Mars’ Rankin Carroll’s insights on the performance of ads with images were eye-opening. The creative activations portside were also a big hit, demonstrating the impact of engagement-driven marketing.   Meanwhile, Spotify Beach turned up the noise with “Iconic Gen Z Groove Monday,” and Erin Styles’ engaging session with Brad Ross from The Coca-Cola Company. and podcaster Jake Shane. The focus: brands maintaining relevance and authenticity, both crucial for connecting with #GenZ.    Next, it was a launch event with the Association of National Advertisers, where Bob Liodice unveiled the first quarterly industry benchmarks for #ProgrammaticAdvertising transparency. The guide is an invaluable tool for advertisers to learn how their campaigns compare with the rest of the industry in media quality, CPMs and #DEI.   The Wall Street Journal’s House featured a lively discussion with HRH Princess Beatrice and Spotify’s Dustee Jenkins on the opportunities of AI across industries ranging from music to education.   Stagwell Sport Beach had Alex Honnold and Sophie Bambuck from The North Face sharing their perspectives on exploration, growth, taking risks—and finding the next ascent—all under the mantra of “Playing Different.”   And speaking of ascents, the Integral Ad Science She Runs It panel—dubbed “Lift as You Climb”—delivered powerful insights on fostering a supportive work environment and encouraging the growth of talent from She Runs It’s Lynn Branigan, IAS’s Lisa Utzschneider, Joy Robins of The New York Times, Najoh Tita-Reid from Mars Petcare, and Mondelēz International’s Eugenia Zallis. “I’m a firm believer in pushing talent and helping them grow,” Lisa shared.   Tonight we joined OAAA and Julie Thompson at the Palais for the Cannes Lions Outdoor Awards, honoring the best in OOH advertising.   Stay tuned for more updates, as we continue to explore, engage and get a lot more enlightened at #CannesLions2024!   #DGCannes2024 #Advertising #Insights

The 2024 Campaign UK Global Agency of the Year Awards, announced last week, celebrates creative excellence, effectiveness, and talent, and honors agencies that continue to set the bar high. We are beyond proud of our client, Rethink, for winning Independent Agency of the Year (Creative/Advertising)! Congratulations to all the honorees and thank you to Campaign for continuing to recognize industry trailblazers 👏 See all the winners👉 https://lnkd.in/eCPf6ZJX

Who’s got their bags packed for Cannes? #TeamDGC will be on the ground all week, busy like many of the rest of you with a schedule full of networking, special guest speakers and fun.   Next week, the iconic Cannes Lions International Festival of Creativity will once again be the global epicenter for creative innovation, where the worlds of #marketing, #media and #tech come together. We wouldn’t dream of missing out on the chance to hear from the sharpest minds and top innovators in the industry—the people who are shaping the future of creativity.   Here’s some of what we’re looking forward to:   On Monday, Albertsons Media Collective Kristi Argyilan and Infillion Laurel Rossi start the week from the BeetTV stage to talk about attention in #advertising. We’re also anticipating Association of National Advertisers’ Bob Liodice and Bill Duggan will talk about programmatic transparency, while at WSJ House, they’ll be exploring emotional intelligence in the age of AI. At ANA AIMM's inaugural Belonging Lounge, Karla Lucia will decode Gen Z, Gilbert Dávila will address navigating Latino audience engagement. At the Cannes Lions stage OAAA’s Anna Bager future gazers session discusses emerging tech. Meanwhile, She Runs It features insights from Integral Ad Science's Lisa Utzschneider and The New York Times’ Meredith Levien. On Tuesday, the star of the show will be the Olympic Torch, which winds its way through the streets of Cannes. Spotify Beach will have an interview with the incomparable John Legend, #FQLounge has Spotify’s Lee Brown, Dustee Jenkins and 72andSunny's Damaune Journey. System1's Jon Evans takes center stage at the Palais with a discussion on “Why Boring Advertising Must Die.” The evening will include cocktails at AIMM's Belonging Lounge and Spotify Beach Benson Boone concert.    On Wednesday, retail media continues to be a hot topic with Albertsons and IAB discussing its global growth while Uber Advertising addresses first-party data. WSJ House will feature a fireside chat with Pinterest CEO, Bill Ready, on the future of social media and ecommerce. The night wraps with the must-attend concert at Spotify Beach with Arcade Fire. Thursday, as the festival winds down, we’ll be hitting the Inkwell Beach for a panel featuring Digitas North America and 72andSunny. We’re also looking forward to SEEHER’s Christine Guilfoyle panel on the importance of the accurate portrayal of women and girls across marketing efforts at Stagwell Beach. At MediaLink Beach there will be a discussion on the industry’s pledge for diversity and an assessment of its effectiveness with Lisette Arsuaga. At The FQ Equality Lounge, OAAA’s Anna Bager will discuss leadership lessons with other female executives. This promises to be the biggest Cannes Lions ever, packed with insights, innovations and inspiration from the industry’s top minds. As for those of you who will be at the festival, be sure to say hello. Bon voyage!   #CannesLions2024 #Creativity #Innovation