📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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On this week's episode of The Banking & Payments Show, we're discussing whether or not the financial services sector should leverage social media influencers, how many users have seen someone reviewing or recommending financial products on social platforms, and whether the risks of using "finfluencers" outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast: https://lnkd.in/eWvMg3QF #podcast #socialmedia #influencer #finfluencer #financialservices
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📢 Happening Now: https://lnkd.in/dhvCN_Ar Join us as our senior analyst Evelyn Mitchell-Wolf discusses the latest trends in search advertising and shares the insights needed to maximize your search strategy. This Meet the Analyst Webinar is made possible by DISQO.
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At EMARKETER, we’re predicting that about 20% of U.S. marketers won’t use influencer marketing this year. What’s holding them back? Jasmine Enberg weighs in with a Hot Take on why brands aren’t working with creators and are wanting to “play it safe.” Join Jasmine and Marissa this Friday as they discuss the evolution of the creator economy, monetization strategies for creators, and why skeptical marketers now have no choice but to embrace creator content. Register for the webinar: https://lnkd.in/eRRcXFUE #webinar #creatoreconomy #creator #marketing
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🔑 Key stat: The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting, making them some of the most widely watched televised events over the last eight years. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/eNDndQFk #ChartoftheDay #Olympics #summerolympics #Paris2024
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US ad spend is forecasted to grow 6.8% next year, surpassing $400 billion, per EMARKETER. While the market remains strong, AI tools, attribution advancements, and cautious consumer behavior add complexity. Explore the trends shaping ad spending for the latter half of 2024 in this sponsored article by Ansira: https://lnkd.in/gPF3EF2H #media #advertising #adspending
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♻ Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Discover how leading brands and marketers are prioritizing sustainability in 2024 and use this insight to inform your strategy: https://lnkd.in/eSa2uKaa #marketing #sustainability #greenmarketing
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🛍 The way consumers shop in 2024 is changing rapidly. Social media’s role in product research is growing, especially for Gen Z, while in-store retail remains strong. This combination of digital and physical channels demands a cohesive marketing strategy. Access our full report to gain actionable insights into the new consumer journey: https://lnkd.in/eDagYYcj #pathtopurchase #socialmedia #retail #ecommerce
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🎙 Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us Hosted by Marcus Johnson, featuring Jacob Bourne and Yory Wurmser Listen now! https://lnkd.in/emUbG52S TUESDAY The Banking & Payments Show: Leveraging Finfluencers Hosted by Rob Rubin, featuring Jasmine Enberg and Lauren Ashcraft https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: Amidst the rise of commerce media, who should be introducing media networks? Hosted by Sara Lebow, featuring Sarah Marzano and Maria Elm https://lnkd.in/eEbqWuVX THURSDAY The Daily Hosted by Marcus Johnson, featuring Paul Verna https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen Hosted by Bill Fisher, featuring Carina Perkins, Evelyn Mitchell-Wolf, and Max Willens https://lnkd.in/eEbqWuVX #btnpodcast #retail #advertising #marketing #ecommerce #retailmedia #banking
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Nearly all advertisers (90%) now see creator content as a top-notch ad channel, according to the Interactive Advertising Bureau. Creators are also a big source of ad creative, with 60% of brand marketers globally using sponsored digital ads with creators, per October 2023 CreatorIQ data. Join Jasmine Enberg and Marissa Coslov this Friday as they discuss what this means for marketers, including effective ways to collaborate with creators and leverage their influence: https://lnkd.in/ewkedrrb #webinar #creatoreconomy #creator #marketing #advertising
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