You've got to read about our founder Cason Crane's most *insane* business decision. Will it work?? Read his post and let us know in the comments... 👇👇👇
Founder of award-winning coffee company EXPLORER | First openly LGBT person to climb the Seven Summits | Watch me on Race to Survive: Alaska now streaming on Peacock
This might be the craziest business decision you've ever heard... I run a startup ecommerce coffee company called Explorer Cold Brew that sells a range of premium cold brew, chai, and flavor syrups. We're facing headwinds acquiring new customers - like everyone else is in our industry - and the costs only seem to be going up. So I decided to try something COMPLETELY CRAZY and out of the box to introduce people to myself and to our brand... ...I stepped away from the business to compete on a new survival reality TV show called Race to Survive: Alaska. Yes, a solo founder stepping away from his business - insane. But going from startup survival to *actual* survival - EVEN CRAZIER. So will this wild gamble work? We'll see... In the meantime, watch the trailer below, and tune in to the USA Network on April 3rd for the premiere. Please share and let me know what you think of this strategy in the comments... WATCH THE FIRST LOOK TRAILER: https://lnkd.in/eHkXQUf6 #startup #business #ecommerce #strategy #network #coffee #realitytv #racetosurvive #usanetwork