Explorium

We are excited to be in Nashville for #METALfab2024 with an exclusive offer for all attendees - 100 complimentary leads that are within your ideal customer profile! See how Explorium provides sales and marketing teams with the highest quality manufacturing data to solve go-to-market problems and claim your offer today. https://lnkd.in/gRrZEFw2 #metalfabricator #nomma #metalfab2024

We're coming to the end of 2023 and looking forward to a successful 2024! We wanted to take a moment and acknowledge our amazing customers, partners and team members. We hope everyone has an great start to 2024!

Happy Holidays, everyone! 🎄🕎🎉

We all want to stay up to date with the latest research and papers - but who has the time? The holidays are coming so catch up with our best whitepapers in 2023. #️⃣1️⃣ - 2024 State of Manufacturing Data - For the third year running, we conducted our State of External Data survey. This time, we surveyed industrial manufacturers’ use of external data. Learn how manufacturing compares to other industries and where you can find the best manufacturing data in the market https://hubs.li/Q02btwV90 #️⃣2️⃣ -The Predictive Prospecting Advantage: A New Era for Manufacturing Field Sales - To adapt and grow in a changing business landscape, industrial manufacturers are reorganizing processes in all areas, and specifically in their sales and marketing zone. Learn how to use data and AI to drive real revenue! https://hubs.li/Q02btPtt0 #️⃣3️⃣ - The Future of Field Sales: Predictive Prospecting in the CPG Industry - What’s occupying the minds of consumer goods leaders as they navigate an uncertain economy? How to achieve profitable growth as they try to do more with less. In particular, in the ways they segment, market, and sell in this new, hard-to-predict era. Learn how to build powerful, predictive lead scoring models to and gain a competitive edge in a crowded space. https://hubs.li/Q02btSM90

Join us tomorrow to hear from Paul Tabet, global commercial leader ex. PepsiCo, and Ras Gill-Boulos, CMO at Explorium how CPGs are strategizing to achieve profitable growth, and how companies are utilizing data for effective go-to-market strategies https://hubs.li/Q0271cQG0

Join us next week as we discuss how Generative AI is affecting the CPG industry beyond the buzz, and how these tools can deliver business data attributes that were not possible before, providing you with a competitive edge in a crowded space. https://hubs.li/Q0271c_R0

We recently published our 2024 State of Manufacturing Data report. This year’s report clearly shows that despite manufacturers’ use of lists, trade shows and customer surveys, only 33% responded that knowing their target customer was a strength. In this post, we’ll be looking at manufacturers’ GTM strategies and activities. A fundamental principle of marketing and sales activities is to know your target customer. The 2024 survey results indicate that the main methods used today by manufacturers don’t always lead to this outcome. Explorium’s 2024 State of Manufacturing Data Survey: Manufacturers Could Make Better Use of External Data for GTM Efforts | Explorium https://hubs.li/Q028XC2C0

For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Among other things, we saw that 81% of the manufacturer-respondents procure data from two or three providers. And when it came to determining which types of external data were acquired, the marketing teams had the most say. Read on to get an overview of the survey’s noteworthy results. https://hubs.li/Q028XF7-0

What’s occupying the minds of consumer goods leaders as they navigate an uncertain economy? Join 3 industry leaders as they discuss how to achieve profitable growth and how to use data to execute effective go-to-market strategies. https://hubs.li/Q027P1-z0