Fi

Introducing Fi Employee Spotlights! The Pack at Fi is made up of incredible talent- get to know our team a little better starting with our very first Fi employee - Shiann Shin Yamin! Want to join the pack? Check out our available roles here: https://jobs.lever.co/fi

Welcome Gwyn!

Introducing this week’s Fi Dog of the Week, @ThatStaffy.Lilo! Lilo is a 4 year old American Staffordshire terrier mix who was rescued in Florida. She makes every day brighter with her energy, whether it's greeting visitors with her favorite toy or soaking up the sun to receive the best back scratches. She's often found snuggled up, cuddling her cherished lamb chop toy or cozying up to her family. Lilo's love for life make her presence a gift to all who meet her.

We're excited to introduce our groundbreaking new feature, Search Party. Use Search Party to instantly call for backup next time your dog goes missing. We hope you never need it, but it's good to have in your back pocket, especially during fireworks season...

Spoke with a company that created their own lane during my panel earlier this week – smart dog collars AKA the apple watch for dog collars (with GPS, health tracking, and more) For Fi to market themselves though is difficult given they’re a new category. So they partnered with Strava – the leading digital community for active people (more than 120 million athletes) This brings them in front of an audience that has already been proven to care about health tracking – and out of 120 million athletes…they’ll target pet owners too. So if you’re a brand with new products or starting in a new category all together – partner with brands (big or small) to get yourself in front of the right audience without spending too much money diving into other marketing channels.

We're excited to introduce our groundbreaking new feature, Search Party. Use Search Party to instantly call for backup next time your dog goes missing. We hope you never need it, but it's good to have in your back pocket, especially during fireworks season...

Introducing this week’s Fi Dogs of the Week, @FloridaCorgis. Meet Luna and Lily, two Pembroke Welsh corgi sisters. Luna, the bold older sister, is driven by her love for playtime, fetch, and exploring. Her younger sibling Lily happily tags along for all adventures. Although they were born in Montana, these sisters have traveled all across the United States, before settling back East. No matter where their adventures take them, their favorite activities always revolve around quality time with their mom, whether it’s an epic road trip or a relaxing beach day. To keep a close eye on these girls, their mom turned to Fi. Not only does it provide her peace of mind through its GPS tracking, but it also offers insights into the girls activity levels, sleep patterns, and stress indicators — ensuring Luna and Lily are living their absolute best lives.

Introducing this week’s Fi Dog of the Week, @Samson_ThePawerful_Tripod! Samson is an 8-9 year old Lab/Doberman mix and was rescued from Texas. His story is true a testament to resilience and love. Despite his rough past, he exudes a calming energy, melting the worries of anxious children and dogs. His spirit never slows him down, especially not with his Fi Collar on, allowing him to safely explore every hike, beach, and cool off in waves. His family says that “he is happiest when he has the freedom to run as much and as fast as his three legs can go!” Samson’s adventures and heartwarming spirit have inspired many, proving that with love and the right support, life’s hurdles only make us stronger.

One of the qualities we look for in a Fi Pack Member is the drive to continuously learn. This year, we launched a monthly Lunch & Learn series so our highly talented team members can learn from each other in a collaborative and informal setting. This month, our CCO Bryant Brennan gave us a crash course in Brand Design. We had pack members from engineering, marketing, finance, people, product and CX join the fun!

Excited to join the board over at Fi! I honestly hadn't been looking to join a board but got to know Jonathan B. as a founder and person and was so impressed with him, his team, and his business (not to mention my new friendship with his amazing dog Thor, a sweet German Shepherd). I love their mission and the focus on making dogs healthier and safer. I love working on things that make people's lives better and there are very few relationships as special as the one between people and their dogs. (And the underlying tech is really cool, too). Looking forward to being part of the pack!