“fuseproject was born out of a wish to create an integral version of design: not just designing something within the boundaries of the industrial design discipline, but actually thinking about branding and about creating an experience as well.” Listen to Yves Béhar, Founder and CEO of fuseproject on the latest episode of Swisspreneur. https://lnkd.in/edzH_Rd5
Yves Béhar is a venture designer and serial entrepreneur, founder of the fuseproject and co-founder of TELO Trucks, August and Canopy. After months of trying to get him on the show, we finally succeeded, and the result was a long, incredibly interesting and heartfelt discussion about the relationship between talent and hard work (or genius and suffering), Yves' path from Lausanne to Silicon Valley trying on different hats along the way, and why he chose to become a "venture designer" — someone who instead of selling his services as a consultant, co-founds the ventures he wants to work with. In this episode you will learn: 😥 How Switzerland fell short in the 90s 😰 The role suffering plays in the creative process 🪑 Why designing an office chair is pretty challenging 😤 What Yves means by "design or die" Check out our episode with Yves, available on our website and wherever you get your podcasts. - #swisspreneur #startup #entrepreneur #podcast #fuseproject #yvesbehar #telo #canopy #siliconvalley #design