In this edition of the Glossy+ Research Briefing, we look at sponsored display ads on Amazon during its annual Prime Day sale, as well as findings from our newest installment of Glossy’s CMO Strategies series on display advertising.
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
Updates
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According to an NIQ sales data set for April 2023 to April 2024, the celebrity beauty category is worth more than $1 billion. Color cosmetics and nail care made up more than half of these sales, with $561 million, followed by fragrance with $218 million, then skin care with $110 million. Hair care ranks fourth with $80 million in sales, but analysts say it’s the category with the most growth potential. “The celebrity hair-care category is smaller in size compared to cosmetics and skin care, accounting for 0.3% of total hair care whereas celebrity cosmetics accounts for 2.5% of total cosmetics,” analyst Anna Mayo, vp of beauty thought leadership at NIQ, told Glossy. “While it’s true that celebrity hair care is underdeveloped compared to other categories, that doesn’t mean that any celebrity-aligned hair-care brand will be a success.”
What does it take to win in the growing celeb hair-care market? Analysts weigh in
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Tomorrow, July 19 is the last chance to enter this year's Glossy Pop Awards, showcasing your company, products and campaigns among the most culturally relevant in the industry. Enter here: https://buff.ly/3W29616
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(Most) fashion people don’t want to talk politics. By way of an official statement, “thoughts and prayers” or a meme, fashion brands have made a habit of getting in, and often weighing in, on conversations big and small, from emerging TikTok trends to media-sweeping news of natural disasters. But on Saturday, as news broke out that former President Donald J. Trump was shot during a campaign rally in Pennsylvania, there was a noticeable lack of industry commentary. Los Angeles-based fashion brand Libertine was an exception, but — according to the brand’s founder and creative director — the views expressed were not his own.
NYFW regular Libertine accused of ‘hate speech’ on social media
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It happened practically overnight. Last year, about 8% of Pacsun’s denim sales were made up of baggy oversized jeans. A year later, baggy jeans now make up 80% of the company’s denim sales. According to Pacsun’s vp of women’s merchandising and design, Addie Rintel, Pacsun has been watching the meteoric rise of baggy denim with great intent. On Thursday, it announced an entire back-to-school campaign, called “Better in Baggy,” focused on oversized everything, including denim.
Baggy jeans went from 8% of Pacsun's denim sales to 80% in 1 year
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#Eyewear group EssilorLuxottica is acquiring lifestyle brand #Supreme in a $1.5 billion cash deal. EssilorLuxottica, the owner of brands like Ray-Ban and SunglassHut, is purchasing the brand from VF Corporation, which itself paid $2.1 billion for Supreme in 2020. In a statement, EssilorLuxottica chairman and CEO Francesco Milleri said, “we see an incredible opportunity in bringing an iconic brand like Supreme into our company.” Milleri added that Supreme “perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity.” In this piece by Gabriela Barkho, we speak to Jessica Ramírez of Jane Hali and Associates, and Sunny Z. of Coresight Research.
What EssilorLuxottica gets out of its $1.5B acquisition of Supreme
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Glossy has fastidiously reported on #tweens obsession with #skincare for months, examining the rise of brands that cater to the demographic, younger and younger girls’ beauty obsession vis-a-vis social media, the rise of #GenAlpha influencer-queen Katie Fang, and the SEPHORA tween brouhaha. Read more: https://lnkd.in/emixfx3D
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Tweens Talk Beauty: 3 young girls on their #skincare routines, social media faves and SEPHORA shopping habits 💄 This week, the Glossy Beauty Podcast welcomed three very special guests: Ali, 10, of New York City; Riley, 11, of Merrick, New York; and Leora, 12, of Bay Shore, New York. The three girls joined us in a Flatiron, NYC recording studio, where we sat down to talk all things beauty. Glossy Pop has fastidiously reported on the tween obsession with skin care for months, examining the rise of brands that cater to the demographic, younger and younger girls’ beauty obsession vis-a-vis social media, the rise of #GenAlpha influencer-queen Katie Fang, and the #Sephora tween brouhaha. On this week’s episode of The Glossy Beauty Podcast, we talk through all of it, including how these girls first became interested in beauty, what brands are resonating with them now, what products they’re allowed to buy and use, and what social media they consume and create. Listen to the full episode here: https://buff.ly/3Ybq7su
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There are few things money can’t buy these days, but perhaps none more valuable than a full eight hours of sleep. Estée Lauder is hoping to offer the next best thing. “Sleep is a luxury these days,” said Jennifer Palmer, svp of global skin care marketing and product development at Estée Lauder. The beauty giant will release two night creams this summer based on new research on the skin’s behavior at night. #skincare In this piece by Emily Jensen, we also speak to Justin Boxford.
Exclusive: Estée Lauder is betting on the business of sleep with new night launches
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BIG NEWS ✨ Lisa Rinna will be at Glossy Beauty Pop ... will you? Get your tickets now: https://lnkd.in/eR6kmsiY
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