💥 In case you missed it, our CEO Mark Cattini spoke with B&T about the importance of capturing and acting on real-time behavioral data to better segment customers and create hyper-personalized experiences. Mark also dives into how Acoustic Connect enables marketers to understand their customers on a deeper level by going beyond traditional metrics like click rates or page views to uncover the intent behind customers' interactions with a brand. 💡If you know why someone takes an action (or doesn't), you have a much better chance at engaging them effectively in the future. Read the article to learn how to gain more from your customer data: https://lnkd.in/d4bziD2G #CEO #Marketing #Personalization
Acoustic
Software Development
Conway, Arkansas 73,052 followers
Be 1-to-1 with everyone.
About us
Acoustic is a customer-obsessed marketing technology company committed to creating powerful tools that are easy to use. For more than ten years, we’ve been a technological leader, providing unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. Our goal is to help brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. We have 600 employees around the globe, allowing us to maintain a local presence with a global footprint. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value.
- Website
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http://www.acoustic.com
External link for Acoustic
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Conway, Arkansas
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Digital marketing, Marketing analytics, Personalization, Mobile marketing, Marketing automation, Pricing and promotion, Customer experience analytics, Email marketing, Behavioral experience insights, Behavioral insights, Journey orchestration, Digital experience analytics, Multichannel marketing, Markdown technology, Pricing optimization, Promotion optimization, MarTech, and Marketing
Locations
Employees at Acoustic
Updates
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🤩 This AI Appreciation Day, learn how to use AI within your email campaigns to quickly analyze vast amounts of customer and subscriber data, optimize your subject lines and CTAs, help you predict your audience's preferences to encourage future engagement, and much more. Research finds that 96% of companies that use AI report it having a positive impact on their email marketing performance. So what are you waiting for? Download our ebook with MarketingProfs to learn how to make the most of AI — and check out the comments for ✨bonus content✨! https://lnkd.in/ekjStMk4 #AIAppreciationDay #AI #Marketing
How to make email work even harder for you | Acoustic
acoustic.com
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🤝 At Acoustic, we prioritize building partnerships with our customers, and part of that is supporting you throughout your full journey with us. That's why we created Acoustic Academy — an exclusive hub of free training opportunities and access to subject matter experts from across our team. 💡 In this blog post from our Sr. Manager of Enablement, Rainu Climaco, learn how to build your skills with us today: https://lnkd.in/e35iqqsJ #Marketing #MarTech #Training
Build skills with Acoustic Academy | Acoustic
acoustic.com
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✨ In a conversation with Forbes, our Director of Marketing Strategy, Jessica Mok, explains how brands must activate first-party behavioral data to effectively connect with their customers and future-proof their marketing strategies. 🚀 Yet based on the results of Acoustic's recently commissioned study conducted by Forrester Consulting, marketers are struggling to make the most of first-party data, leading to missed opportunities for customer engagement, retention, and ROI. Check out the article to learn more about the potential your brand can unlock by leveraging real-time behavioral data. 🔥 With an effective strategy in place, you can personalize customer experiences, understand your audience on an individual level, and ensure you comply with privacy laws and expectations. Dive in here: https://lnkd.in/eZ65CwS9 #Personalization #CX #MarketingStrategy
The Future Of Personalization Depends On First-Party Behavioral Data
social-www.forbes.com
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After COVID shut down much of the travel industry, Travel Leaders Network saw negative impacts across their email campaigns. 📉 With fewer emails sent and outdated contact lists being used, they knew they needed to improve deliverability and engagement to attract and retain customers. Find out how our professional services team helped Travel Leaders Network increase engagement by over 700% and reduce their bounce rate by nearly 100%. 🚀 Check out the customer success story here: https://lnkd.in/eJ8fW6xU #EmailMarketing #Email #MarketingStrategy
Travel Leaders Network Case Study | Acoustic
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💡 To make the most of the data available to your brand, it's important to consider non-textual information that comes in a variety of formats like images, video, and even email design. 📰 In this article for KMWorld, our Director of Brand & Creative, Andrea Carrillo, and our VP of Design, Vishal (Vish) Kirpalani, share how to make the most of the non-textual information available to you. Check it out to learn how to leverage this data to gain a competitive edge: https://lnkd.in/e9mmfjXm #Data #DataStrategy #DataInsights
Gaining competitive advantage from non-textual information
kmworld.com
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✨ Did you know? GIFs can make your marketing emails more enjoyable to read and your messages catchier, encouraging your audience to engage with your content. When inboxes are more crowded than ever, catching consumers' attention in an appealing, visual way is critical. 💯 Read the latest blog post from our Professional Services Account Director Caroline Henno to discover how GIFs can benefit your email campaigns and pro tips for incorporating them in your messages so they pop. 💥 Check it out: https://lnkd.in/eYj46VSZ #Email #EmailMarketing #MarketingStrategy
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🔥 In this Q&A, our Professional Services Account Directors Caroline Henno and Emmet O' Flaherty answer burning questions about email deliverability. From pro tips around buzzwords that trigger spam filters to insights on how to keep your email lists clean, Caroline and Emmet share best practices and industry standards aimed at helping brands across industries engage their audience effectively. 💯 Dive in here: https://lnkd.in/eRtqGchf #Email #EmailMarketing #MarketingStrategy
Ask the experts: Email deliverability | Acoustic
acoustic.com
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🔔 Struggling with email deliverability? With increasing competition for inbox attention and evolving ISP rules and regulations, getting your emails seen is more challenging than ever. Discover the latest strategies to boost your email deliverability in our blog post, featuring insights from Acoustic Professional Services Account Directors Caroline Henno and Emmet O' Flaherty as well as Travel Leaders Network's Email Marketing Manager, Lisa Vongphachanh. You'll also learn how Travel Leaders improved its sender reputation and email engagement by 700% with Acoustic's help! 🚀 👉 Read the full blog post and elevate your email marketing game today: https://lnkd.in/eagMWuBp #EmailMarketing #Deliverability #MarketingStrategy
Ace Email Deliverability: Expert Tips & Strategies
acoustic.com
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📧 Email is one of the most effective channels for developing long-term customer relationships — and often the best line of communication for getting your customers to convert. Even though it already does the heavy lifting for many marketing teams, how can it perform even better? We teamed up with MarketingProfs to bring you strategies and best practices that can help your email marketing reach the next level. 📈 Read our latest ebook to find out how to: ✅ Boost your email KPIs ✅ Maximize deliverability ✅ Increase engagement ✅ Use AI to improve efficiency Download it here: https://lnkd.in/ekjStMk4 #EmailMarketing #EmailStrategy #Marketing
How to make email work even harder for you | Acoustic
acoustic.com