Grey London CSO Tarek Sioufi shared with Advertising Week: “In day-to-day life, humour is an amusement. In advertising, it’s a weapon. It’s not simply for laughs, it’s a means of addressing real business problems.” 🤣 ⚔ Explore Tarek's take on how humour is woefully underused in "How to Escape the Sea of Seriousness".
About us
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA–an international family of autonomous companies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
- Website
-
https://www.grey.com
External link for Grey
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Advertising, Media, Healthcare, Lifestyle, Entertainment, Activation, and Public Relations
Locations
-
Primary
200 5th Avenue
New York, NY 10010, US
-
Level 18
100 Miller Street
North Sydney, NSW 2060, AU
-
1 Magazine Rd
Singapore, Singapore 059567, SG
Employees at Grey
Updates
-
💥 💥 💥
🌟 Introducing Our Jury Chair for Best Loyalty and Retention: Laura Maness 🌟 We are honored to welcome Laura Maness, the Global Chief Executive Officer at Grey, as the Jury Chair for the Best Loyalty and Retention category at this year’s Echo Awards. Laura's visionary leadership at Grey has not only propelled the agency to new heights but also emphasized the importance of creating impactful, enduring customer relationships. 🏅 Why Laura Maness? · Under Laura’s leadership, Grey has seen unprecedented success, including being named a Top 100 Global Most Loved Workplace by Newsweek and winning Grand Effies across all markets. · Her background is rich with accolades such as the Ad Industry Champion of Good at Cannes Lions and being recognized in the 2024 Campaign US Class of Inspiring Women. · Beyond her executive roles, Laura is actively involved in influential boards and communities, promoting a global impact through ethical leadership and strategic brand engagements. 🔍 Why This Matters to You? With Laura overseeing the Best Loyalty and Retention category, entrants have a unique opportunity to have their campaigns evaluated by a leader whose work exemplifies excellence in fostering brand loyalty and customer retention. Her insights will provide invaluable feedback on how effectively campaigns connect with and maintain their audience. 🏆 Ready to prove the enduring impact of your customer engagement strategies? Submit your entries and let Laura Maness review the depth and effectiveness of your loyalty and retention efforts. Grey Laura Maness #EchoAwards #BestLoyaltyAndRetention #LauraManess #GlobalLeadership #MarketingExcellence #CustomerEngagement #InspiringLeaders
-
❤️ ❤️ ❤️
🔺 ACT Exhibition 2024 Digital Catalog Available Now A big THANK YOU to all the agencies for participating in the ACT Exhibition at Cannes Lions 2024. We appreciate your efforts in demonstrating the positive impact of the communication industry worldwide. Together, we are moving people forward towards sustainability goals in every dimension. This catalog is made for you and for all the visitors and voters, conveying a clear message: Together, We Made It. Act to Impact 👉https://lnkd.in/e8GthPVX Please feel free to download and share. We hope to see you next year! Havas Play 🇫🇷 VCCP STRIKE Circus Group Grey Publicis Conseil DDB Havas BETC TBWA\Worldwide Anomaly VML Activista Fanfare X3M Ideas Lonsdale Saatchi & Saatchi Altmann+Partners McCann Worldgroup Agencia La Caseta •becoming Camisa 10 Ruf Lanz Werbeagentur AG BUZZMAN IPG Mediabrands Ogilvy MullenLowe U.S. The Bold Group PHD Cossette Grabarz & Partner Agencia Vena New Moment New Ideas Company Forsman & Bodenfors Canada Jung von Matt NECKAR Mantra Agency MANIA Advertising EBMQUINTTO VERBO PUBLICIDAD Boomerang Communication PIMO Lebanon #CannesLions #ActExhibition #ActToImpact #ActTributes #AdvertisingCommunityTogether #Advertising #Creativity #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17
-
👏 👏 👏 👏
Gerety Awards 2024 Earth Prize Contender: Lucky Generals Oblivia Coalmine Make My Money Matter Production Company: Somesuch Editing Company: No.8 Creative Director: Danny Brooke-Taylor This year the highest-scoring campaign for environmental and sustainability will be awarded with a special award called the Gerety Earth Prize. Grand jury member Laura Maness, Global CEO, Grey said. "As we gather to celebrate innovation and excellence at the Gerety Awards, I'm eagerly anticipating groundbreaking initiatives, particularly those that harness creativity to solve real business problems and champion sustainable growth. The 'Gerety Earth Prize' embodies the essence of impactful work that not only inspires but also transforms our world for the better. It’s an honor and privilege to be a part of the Grand Jury, and I look forward to celebrating work that raises the standard for positive change," See the full Gerety Awards 2024 shortlist at www.geretyawards.com
-
And that’s a wrap! This year at the 2024 Cannes Lions International Festival of Creativity, we celebrate a total of 17 Lions, including 1 Grand Prix. It’s been a wonderful week celebrating our top Famously Effective work from studios around the globe.
-
🔥 HUGE congratulations to The Coca-Cola Company and WPP Open X! Great to be part of this amazing team creating, making and building brilliant work for Coca-Cola.
-
We’re thrilled to announce that Cayman Islands Department of Tourism has named Grey as Global Creative Agency of Record. Global Chief Client Officer, Jason Kahner, commented: "We felt instant chemistry with the CIDOT team and are so proud to be partnering with them on reaching new audiences across North America, Europe, and Latin America to position them as the warm weather luxury destination." NY Chief Creative Officer, Thiago Cruz, shared: “The strategy, creativity, and craft of the work we will be doing for the destination is what captivated the clients. It will be a great example of Famously Effective work that has an equal impact on culture and the client's business.” Thanks for the coverage, Ewan Larkin and Ad Age! https://lnkd.in/gbVHnjcs
Agency news you need to know this week
adage.com
-
On the final day of 2024 Cannes Lions International Festival of Creativity, we are excited to announce 2 more Lions from the SDG and Film categories. Congratulations to Grey Peru and Grey Mexico! Here’s to 5 days of international creativity, and 5 days of sharing brilliance on the awards stage! 🦁
-
Day 4 of Cannes Lions International Festival of Creativity brings more to applaud in Brand Experience and Luxury & Lifestyle categories. Today, we celebrate 3 lions from our Peru, Ecuador, Argentina and Brazil studios! Way to go! 🦁🦁🦁
-
More roars on Day 3 - today at Cannes Lions International Festival of Creativity, we celebrate 4 wins from Peru, Ecuador, Brazil, Argentina, and Belgium on work that centers accessibility, sustainability, and (because we all love a good laugh—) humor. Congratulations! 🦁🦁🦁🦁