Idea Evolver

Idea Evolver

Software Development

Philadelphia, PA 22,478 followers

Empower self-care. Discover Smarter Search. Evolve Responsively.

About us

Data, Digital Health and Search. - Digital Health Platform / Pioneer nonprescription options for drugs that cannot be switched with labeling alone. Search Data / Gain valuable insights into consumer behavior by analyzing real world interest data. Search / Strategically position brands across the Search and Gen AI continuum.

Website
https://ideaevolver.com/
Industry
Software Development
Company size
11-50 employees
Headquarters
Philadelphia, PA
Type
Privately Held
Founded
2011
Specialties
real world data, customer insights, digital health, acnu, search marketing, seo, sem, ppc, digital clinical trial recruitment, and rx-to-otc switch

Locations

  • Primary

    1315 Walnut Street

    Suite 932

    Philadelphia, PA 19107, US

    Get directions

Employees at Idea Evolver

Updates

  • View organization page for Idea Evolver, graphic

    22,478 followers

    Data collected by BrightEdge has shown that Google's AI overviews in search are now appearing for less than 7% of all queries, down from 11% in mid-June. The most-impacted categories appear to be education, eCommerce and entertainment, with the latter seeing AI overviews disappear almost entirely. The study also noted that the pixel space occupied by these overviews is now 13% smaller on average, and the presence of user-generated content from sites like Reddit and Quora has also reduced to almost nothing. This new data comes in the wake of a streak of bad press for Google's much-promoted AI overviews in search, which have previously faced criticism for delivering inaccurate, potentially dangerous responses and relying too heavily on user-generated content, as well as the ethical debate on the use of information from other sites. While it does appear that Google is making an effort to respond to this feedback, the impact that it will have on overall response quality and user trust in AI overviews is yet to be seen. Read more: https://lnkd.in/gjBDyX9S

    • No alternative text description for this image
  • View organization page for Idea Evolver, graphic

    22,478 followers

    U.S. Surgeon General Dr. Vivek Murthy has called on Congress to mandate warning labels on social media platforms for their effects on the mental health of children and adolescents, much like the health warnings present on cigarette boxes. He describes social media as a "decades-long experiment" on children, and presents these key takeaways: - High Usage: 95% of teenagers use social media, with over a third using it almost constantly. - Mental Health Risks: Increased risks of depression, anxiety, body dysmorphia, and eating disorders are linked to social media use. - Developmental Concerns: Adolescents are especially vulnerable due to critical brain development stages. - Evidence and Action: While there are benefits, the evidence shows significant mental health risks, urging proactive measures to create healthier online environments. Read more: https://lnkd.in/gHEP3X84

    • No alternative text description for this image
  • View organization page for Idea Evolver, graphic

    22,478 followers

    The FDA's proposal of ACNU is driven by a multifaceted approach to public health improvement, aiming to widen medication access for more people. By introducing a tech-assisted pathway, it tackles the dual challenges of current drug labeling limitations and the decrease in approved drug switches. This move aligns with the broader shift in US healthcare from acute care to focusing more on chronic condition management and self-care. Additionally, it addresses the changing landscape of patient care, characterized by a decrease in regular doctor visits and an uptick in virtual healthcare settings, ensuring medications are more accessible in the evolving healthcare paradigm. #acnu #digitalhealth #otcswitch #publichealth

    • No alternative text description for this image
  • View organization page for Idea Evolver, graphic

    22,478 followers

    Danny Sullivan from Google recently offered clarification on talking points surrounding the recent core search algorithm leaks, namely the ones involving Navboost and user interactions: - User Interaction Data: Aggregated and anonymized; not the sole ranking factor. - Quality Content is Crucial: Focus on creating valuable content rather than just SEO tactics. - New Sites Can Rank: Fresh content can still achieve high rankings. - Diverse Traffic Sources: Aim for broader content promotion and varied traffic sources. Sullivan's statements are the latest entry to a tumultuous dialogue between the SEO community and Google's own search team in the wake of these leaks, which some believe to contain information that is contradictory to previous public statements from the search team. While there's plenty to potentially learn from these leaks, there's just as much that we can't draw definite conclusions from without further context. In these recent statements, Sullivan reiterates the basics that we know to be true regardless of any leaks - that the best way to bring in traffic is to produce unique, worthwhile content that speaks to the needs of your audience. Read more here: https://lnkd.in/ezq3vzFu

    Google Comments On Search Leak, Navboost, Clicks & User Interactions

    Google Comments On Search Leak, Navboost, Clicks & User Interactions

    seroundtable.com

  • View organization page for Idea Evolver, graphic

    22,478 followers

    Roy Perlis discusses the potential for over-the-counter (OTC) availability of selective serotonin reuptake inhibitors (SSRIs) to address the mental health crisis. Key points include: Proven Safety and Efficacy: SSRIs have been used safely and effectively for over three decades to treat depression and anxiety. Current Access Issues: Many people with depression struggle to access care due to limited availability of psychiatrists, long wait times, and logistical barriers. OTC Accessibility: Making SSRIs available OTC could increase access to treatment, providing a safe and effective option for those in need. Regulatory Considerations: To make this change, an SSRI manufacturer would need to demonstrate that consumers can understand and follow the medication label without clinician oversight. Perlis emphasizes that OTC SSRIs could help address the mental health crisis by offering a more accessible treatment option for depression and anxiety. #MentalHealth #PublicHealth #SSRI #HealthcareAccess #ACNU #SaMD #RxtoOTCSwitch

    The time has come for over-the-counter antidepressants

    The time has come for over-the-counter antidepressants

    https://www.statnews.com

  • View organization page for Idea Evolver, graphic

    22,478 followers

    The study investigates how Real-World Data (RWD) and Real-World Evidence (RWE) are used in regulatory decisions for switching drugs from prescription-only (Rx) to over-the-counter (OTC) status by the EMA, FDA, MHRA, and BfArM. Key findings include: Data Sources and Acceptance: Regulatory jurisdictions with clear and transparent OTC policies and guidelines have more drugs available in the OTC segment. A variety of data sources, including RWD/RWE, support these switches, focusing on drug safety and consumer usage. Regulatory Frameworks: The study highlights the importance of clear and transparent regulatory frameworks for increasing OTC drug availability. It suggests that European Union regulators could benefit from benchmarking their switch frameworks against those of the UK and US. Challenges and Safety: The primary concern in Rx-to-OTC switches is drug safety, both intrinsic and related to consumer use. Successful switches often involve data demonstrating patient capability for self-diagnosis and appropriate drug usage. Economic and Public Health Impact: OTC availability can reduce healthcare costs and improve patient access to medications, supporting self-management of conditions. The study concludes that transparent regulatory processes and the use of RWD/RWE are crucial for facilitating future Rx-to-OTC switches, ultimately benefiting patients and society.

    Real-World Data and Evidence to support a switch in status from Prescription drug to Over the Counter drug as applied by the EMA, the US FDA, the MHRA, and the BfArM

    Real-World Data and Evidence to support a switch in status from Prescription drug to Over the Counter drug as applied by the EMA, the US FDA, the MHRA, and the BfArM

    sciencedirect.com

Similar pages

Browse jobs

Funding