Integrated Media Group

We couldn't provide client success without an AMAZING team. Here are a few of the recent shoutouts from our collaborative team that are crushing it lately. 🧡 Let's give them all a round of applause for their hard work and dedication! #GrowWithIMG #TeamworkMakesTheDreamWork

Meta's advertising platform has received a significant update, empowering advertisers with enhanced control over conversion attribution. This long-awaited feature addresses a critical pain point: discrepancies between Meta's data and advertisers' internal metrics. Find out all the details in this read. #GrowWithIMG #AdUpdates #AdAnalytics

The landscape of social media platforms is witnessing a surge in AI integration, and TikTok is no exception. Recent US trademark filings hint at the imminent arrival of "Genie," an AI chatbot designed to revolutionize the user experience on the popular video-sharing app. Read the full article to see how #AI is transforming TikTok. #SocialMediaUpdates #GrowWithIMG

Google is expanding conversion tracking capabilities beyond clicks on Shopping free listings. This means your data will now encompass conversions arising from Search web results and other sources, providing a more holistic view of your performance on Google platforms. Find out more about the changes in our article. #GrowWithIMG #GoogleUpdates #AdUpdates

From painting the Northern Lights, furniture assembly (furies not included), and lake shenanigans, our team has been putting their Summer "Flex" Fridays to use. We love seeing all the fun and creative things our team is doing to recharge. #GrowWithIMG #WorkLifeBalance

We're excited for this collaboration and can't wait to see you all there tomorrow.

Imagine being able to address hundreds or even thousands of people by their first name, mention their company, or even tailor the sender's name and signature to fit the context. Merge tags make this magic possible by dynamically pulling information from your database into your email templates. And, IMG's Director of Growth Strategy, Cassandra Remillard, shows you how to do this in Salesforce Account Engagement (formerly Pardot) on our YouTube channel. Watch the tutorial: https://lnkd.in/exPgandu #GrowWithIMG #EmailMarketing #MergeTags

You've probably worked with the amazing Gabriela Hernandez, our Marketing Automation and Implementation Specialist at IMG! But did you know that when she's not busy crushing it at work, you can find her out on the sunny, Florida golf course or soaking up the sun at the beach. 🏌️♀️🏖 Gaby's biggest success so far? Landing a full-time promotion last year and constantly impressing clients with her solutions! Drop a comment with any questions you have for our #EmailMarketingQueen! 🌟👑🌞 #GrowWithIMG

Inspired by our recent Summer 'flex' Fridays initiative and Gil Lantini's Integrated Insights on unplugging for better productivity, we're exploring how brands can leverage the #DigitalDetox trend to engage with modern audiences with 5 strategies: 1. Understanding your mental health-conscious audience and the importance of the digital detox trends. 2. Promoting mindful living in your campaigns. 3. Build authentic connections with your audience. 4. Leverage technology for mental health. 5. Highlight your success and learning. Learn more about the strategies in our latest blog: https://lnkd.in/eP-MPYN5 #GrowWithIMG #MentalHealthMatters

Excited to showcase the website redesign for Toner Cartridge Direct! Our team enhanced the user experience with captivating colors and visuals, making it easier than ever to showcase, preview, and purchase their products. Check it out: https://lnkd.in/defJzWcJ #GrowWithIMG #websiteredesign #userexperience