IPSY

IPSY is a place for authenticity, humanity, and community—24/7/365. ❤️ Special thanks to #ZachDishinger, CEO/Founder of #FormulaZCosmetics, and #JohnSteel, CEO/Founder of #SteelSkin, for joining us as panelists in our Pride Founders Panel! This panel was part of our monthly "Make It Real" series for employees, which is all about sharing the lived experiences of diverse individuals to foster growth and connection. Check out a few quotable moments below: 🔊“I definitely had to switch schools for the way I was treated for being different. Being in the LGBTQ+ community has given me a purpose and a platform to speak out for good, especially for those who don’t have a voice or can’t speak out… The culture won’t change without us fueling this conversation. As a brand, whether it’s partnering with charitable organizations or content creators that have the same ethos as you, it’s up to you how you want to get that mission out there.” Zach Dishinger 🔊”I’ve been in rooms where I’ve overheard conversations that were discriminatory, or someone didn’t know I was gay and would say things. Maneuvering through that and having to suppress more and more of myself, I just hated it. I hated having to do all these things and put on a show just to make everyone else feel comfortable. They didn’t know, but I felt like it was the name of the game not knowing who’s homophobic or doesn’t want to be around you. So being around that, I wanted to create a space that was free of judgment and full of inclusivity.” John Steel 🔊“I was your typical theater kid, and by middle school, I realized the transformative power that makeup had on me. When I was wearing makeup, being bullied for being gay and different didn’t really matter anymore. I started to step into myself, realizing who I was, and staying true to myself… and I wanted to help others stay true to who they are.” Zach Dishinger 🔊“Pride means showing up authentically and unapologetically yourself. It’s a celebration of survival, of resilience, of the progress we’ve made, especially by those before us. It’s a deeper acknowledgment of the ongoing fight for rights and acceptance, and that’s the importance of Pride—understanding it’s not only LGBTQ+ but for everyone that chooses to show up that day–I made it, I survived, I’m here, I’m ‘ME’, whatever that means for them. Pride is for everybody.” John Steel 🔊“It’s about acceptance and being human and being together as a community. I always say this: you’re stronger as a community than you are as a nation, so any time you can celebrate Pride, whether it’s at a workspace or on the street—if you can look at someone and feel safe—that’s what Pride is, showing up and feeling safe just being yourself.” John Steel Shoutout to our very own Peter Mostachetti, LMSW for moderating this panel! “I am as professionally gay as I’ve always hoped to be.” Peter Mostachetti ❤️

We’re excited to announce our collaboration with Chrissy Teigen and John Legend on August’s Icon Box! When it comes to Chrissy and John, “busy” is an understatement, but this power couple makes sure self-care never takes a backseat. From whipping up dinner together to giving each other beauty treatments, they show us how to unwind with August’s Icon Box collection. Stay tuned to our social media channels for exciting product reveals, fun content, and more. Read more here! https://lnkd.in/gCzsRkGA

At IPSY, we’re driven by the passion and dedication of our exceptional team members. This month, we're thrilled to spotlight Cristal Ledesma for her outstanding contributions and unwavering commitment to our IPSY value of “Innovate to Delight”! Cristal has been instrumental in leading and developing our hiring processes for Engineering, LATAM, and Mexico. Her tireless efforts go beyond her daily recruiting tasks and ensure that our organization is built on solid foundations. From the inception of our Nexton partnership, Cristal has been a guiding force, securing top talent, advocating for clear processes, and building trusting relationships with our agencies. She’s also played a pivotal role in our inclusion and diversity initiatives. Her continuous efforts to drive more diverse hiring, especially increasing the representation of women in tech, reflect her deep commitment to fostering an inclusive workplace. Cristal’s influence extends to every interaction, leaving hiring managers, internal members, executives, candidates, and agency partners with the utmost appreciation for her work. Her dedication to excellence is evident in every aspect of her role. Join us in celebrating Cristal for her remarkable achievements and the invaluable impact she’s made at IPSY. Her heart, expertise, and innovative approach continue to inspire us all. We can't wait to see what she accomplishes next!

Thank you Glossy for this great feature on our 2024 IPSIES: Beauty & Creator Awards! Building on the success of last year's inaugural event, we scoured the beauty landscape to uncover the trailblazers, the trendsetters, and the game-changers who captivated our 20-million-strong community. With insights from over 200 million product reviews, extensive member data, the expertise of our seasoned merchants and creator partnerships team, and newly incorporated community voting for the Creator awards, our winners truly embody the essence of IPSY. https://lnkd.in/gWFSNEzF

We are thrilled to announce that our Senior Director of Insights, Smriti Sheth, led an engaging roundtable session on DIY and In-house Research at the Market Research in the Mobile World NA conference. This prestigious event showcases the latest advancements in mobile, innovation, and high-tech marketing research. During the panel titled, “Everybody’s Perfect – Yeah Right: Welcome to the Failure Panel,” Smriti, alongside other experts, candidly shared their biggest mistakes and the invaluable lessons learned from them. This session provided insights on what NOT to do and how to navigate the inevitable challenges every successful leader encounters. Smriti Sheth, thank you for representing IPSY and for sharing your valuable insights with industry peers!

Excited to share that IPSY’s Rashi Maskara, Senior Director of Growth: Member Engagement, recently spoke at the Retail Innovation Conference and Expo. During the fireside chat, “Inside IPSY’s Membership Model: Personalizing Experiences with Content, Community and Commerce Moments”, Rashi provided valuable insights into building consumer relationships and fostering long-term loyalty. She discussed strategies for aligning brand approach with goals and target customers, highlighting the importance of personalized experiences in an ever-evolving market. A huge thanks to Rashi for sharing her expertise!

We're partnering with The Female Quotient at the Cannes Lions International Festival of Creativity. This collaboration celebrates the inspiring leaders who champion inclusive, authentic, and transparent stories in marketing. At IPSY, we believe confidence is beautiful, which is why we’re offering Confidence Styling appointments in the Equality Lounge. Our CMO, Francine Li, also participated in the panel "Empathy in Action: How Female Leaders are Shaping Inclusive Customer Experiences." Alongside other female C-suite executives, they shared valuable insights on creating customer-centric strategies and fostering inclusive cultures. IPSY’s mission is to inspire individuals worldwide to express their unique beauty. We are proud to partner with The Female Quotient on these impactful initiatives! #CannesLions #InclusiveMarketing #CustomerExperience #FemaleLeadership #IPSY

As part of our ongoing celebration with our Ipsies: Beauty & Creator Award winners, we were thrilled to be invited by Sehr Thadhani and Sarah von der Linde to bring our brand and creator partners on a private tour of Nasdaq. Home to the most innovative companies in the world, Nasdaq inspired our partners to dream big and become the next generation of trailblazers in the beauty space. Join us as we continue to celebrate our well-deserved Ipsies: Beauty & Creator Award winners! Photo Credit: Fabio García

We're excited to highlight several incredible LGBTQ+ owned and founded brands featured in IPSY's Beauty Amplified initiative. Through Beauty Amplified, IPSY is committed to uplifting brands from diverse communities, including Black, Latinx, LGBTQ+, and AAPI. We prioritize these brands in our sourcing efforts and provide them with enhanced financial, marketing, and product development support. Additionally, check out our blog to learn more about how we’re proud to continue our partnership with wayOUT. WayOUT is a volunteer-driven nonprofit organization that finds, vets, and fundraises for LGBTQ+ youth programs across the country. Happy Pride Month! https://lnkd.in/gQnup9Zk

This year’s second-annual IPSY Brand & Creator Forum brought together beauty’s leading brands and superstar creators for an afternoon of power-packed collaboration, featuring intimate chats, panels, and networking with some of the biggest names in the industry, all culminating in the final event, The Ipsies: Beauty and Creator Awards. Since the beginning, our mission at IPSY has always been to inspire everyone to express their unique beauty. As the world’s largest beauty membership, we’ve delivered. Our community is full of buzzworthy beauty products, superstar brands, and iconic content creators all so amazing, they deserved an award… so we created one. Over the past year, The Ipsies award winners all made a major impact on our community of more than 20 million—but don’t just take our word for it. To finalize our list, we pulled from our collection of more than 200 million product reviews from our beauty-obsessed members, leveraged our extensive database of millions of member data points, and used insights from our expert merchants and creator partnerships team. Cheers to the 2024 The Ipsies: Beauty and Creator Awards winners below! 1. Best Eye Product: Tarte Cosmetics Double Take Awake Micro Liquid Liner & Brightener 2. Best Lip Product: Fenty Beauty Pro Kiss'r Luscious Lip Balm 3. Best Face Product: Wander Beauty Wanderess Glow Highlighter in After Hours 4. Best Skincare Product: DRUNK ELEPHANT Protini Powerpeptide Resurf Serum 5. Best Hair Product: amika Dream Routine Overnight Hydration Treatment 6. Best Scent: Parfums Juliette has a Gun Vanilla Vibes Eau de Parfum 7. Best Breakout Brand: BYROE 8. Most Innovative Brand: BeautyStat Cosmetics 9. Best Indie Brand: SHADES BY SHAN 10. Member Favorite Brand: Rare Beauty 11. Most Viral Brand: E.L.F. BEAUTY 12. Trendsetter: Mega: Stephanie Valentine (@glamzilla) 13. Trendsetter: Emerging: Chloe Bean (@chl0ebean) 14. Content Powerhouse: Mega: Mariale Marrero (@mariale) 15. Content Powerhouse: Emerging: Lisa Wamban (@alejayofficial) 16. Community Activator: Mega: Rocci Bella (@roccibella) 17. Community Activator: Emerging: Gylian Ramirez (@gylianmakeup) 18. The One to Watch: Lindcey Nava (@lindceybeauty) 19. Force of Beauty: Jennifer Yen 20. Beauty Trailblazer: Danessa Myricks https://lnkd.in/g6nPgSWE