Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

Ah a marketer’s search history, where you’ll find a healthy mix of panic queries and desperate searches for fresh inspo 🫨 💻 Swipe for a sample of our recent search history and let us know what's been keeping you up at night ⬇️😴

The WHOOP team, using Iterable and Hightouch, are pros at building powerful muscles and engagement 💪💬 Check out this this live session from our 2024 Activate Summit, Aoife O'Driscoll, AVP of Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.

Trying to re-engage an audience can feel like a fruitless full court press, but with the help of Iterable’s Next Best Action (NBA), your team’s efforts will be a slam dunk! 🏀 This AI-powered feature helps your team identify which campaigns need a fresh spin, drafts new game plans, and even suggests the perfect lineup of audience segments. With NBA, you'll be swishing those engagement goals in no time. Ready to get in the game and let NBA help you score big? Read the full blog post written by Iterable Product Marketing Manager Taylor Briggs ⬇️ https://lnkd.in/ePccfyB6

Using AI to create and send spam emails 🙅♀️ Using AI to create and send emails so personalized, they leave your customers wondering “How did they know I was just thinking about this?”👍 AI has become the marketer's new secret weapon, and for good reason. But like any innovation, it's all about finding the right use case. Iterable's AI Suite is here to ensure your marketing efforts are more "nailed it" than "failed it." Ready to take your marketing game to the next level? Learn more about Iterable's AI Suite in this blog post ⬇️ https://lnkd.in/eWrBfUVM

When The Athletic needed to step up their cross-channel game, they called in the MVP of personalization—Iterable! From breaking news to in-depth analyses,  Iterable helped The Athletic deliver a hyper-personal cross-channel experience to keep fans in the know from anywhere 🏟️🏆 With over 400 editorial staff members covering everything from the NFL to the EPL, The Athletic's personalized and dynamic content keeps fans engaged and in the zone. After adding in Iterable’s winning combo of targeted segmentation and automated workflows, subscribers now receive slam-dunk content right when they need it. The results? A 2x increase in click-through rates and a 70% higher click rate on welcome emails! Whether you're a die-hard or a casual fan, The Athletic and Iterable are here to make sure you never miss a play. Read the full case study below ⬇️ https://lnkd.in/eivpDkHt

Big reputation, big reputation, ooh, you and me, we got big (sender) reputations 🐍⛓️🎤 Just like Taylor Swift, having a good reputation is end game for marketers. While understanding exactly what goes into determining a “good vs. bad” sender reputation is not completely transparent, there are certain metrics that can positively or negatively impact sender reputation. In this blog post written by Iterable Senior Email Deliverability Consultant Rob Schneider, we take a deeper look at some of the factors that can help shape our sending practices and eventually lead to a good sender reputation. Read more ⬇️ https://lnkd.in/eTXXCbJG

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With the plot thickening around AI, how do we bookmark the tools that will truly help your team write its success story?📚🤖 Join this panel from Activate Tour: London featuring marketing leaders Jason Birth, CTO of Beauty Pie, Fredrik Lucander, VP of Marketing at Wolt, and Jonathan Donovan, Digital Marketing Director at Penguin Random House UK to see how world-class brands are capitalizing on the AI revolution to stand out from the crowd. In this session, you’ll learn how these leaders and their teams use AI technologies to cut through the noise and reach their customers where they are while improving efficiencies internally to scale their efforts. Couldn’t make it to Activate Tour: London? No worries–you can now catch every session on-demand today ⬇️ https://lnkd.in/eCtAQniZ

Bots are like the glitter of the form fill world, once they get in, there’s no quick fix to get them removed 🗑️🤖✨ Having a large number of bad email addresses can lead to deliverability problems down the line and can even affect your sending reputation and decrease your overall engagement. In this blog post, we go over how to spot sing-ups from a bot, bot prevention, and how to get rid of bots already in your list 🧹 Learn more ⬇️ https://lnkd.in/gAg_BjE4