☁ Klaviyo AI just got even dreamier. ☁ Explore new and need-to-know features: https://lnkd.in/ehRfVDEs
Klaviyo
Marketing Services
Boston, Massachusetts 108,027 followers
Power smarter digital relationships. Create personalized customer experiences with real-time data + AI-driven insights.
About us
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Liquid Death, Stanley 1913, and more than 146,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
- Website
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https://www.klaviyo.com/
External link for Klaviyo
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Public Company
- Founded
- 2012
Locations
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Primary
125 Summer St
Floor 7
Boston, Massachusetts 02110, US
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49 Southwark Bridge Road
London, England SE1 9HH, GB
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420 George St
Floor 17
Sydney, NSW 2000, AU
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1615 Platte St
Denver, Colorado 80202, US
Employees at Klaviyo
Updates
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🎙️ New Episode: Klaviyo's Data Science Podcast🎙️ https://lnkd.in/gE5UqxeY Wish you could give your younger self some advise? 4 senior members of our data science team sit down to reflect on what they know now and what they wish they'd know earlier in their career: 🎙️ How taking a more scenic or indirect career route can impart valuable experiences 🎙️ The growth and development opportunities that truly unlocked new phases of their careers, and how you can make the most of similar opportunities 🎙️ Why mistakes often make the best learning opportunities
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Struggling to use AI in a meaningful way? We interviewed one of our community champions, Ashley Ismailovski for advice on how to write smarter, more effective prompts and get the most out of AI.
Is AI just not working for you? It could mean that you need to step up your prompt writing game. I was interviewed by the team at Klaviyo to share my top tips for writing smarter, more specific prompts to improve your generative AI outputs. With the launch of Klaviyo AI, brands can now do more in the platform they already know and love - all while saving time and driving more sales! Check out the full post here: https://lnkd.in/eZfbaEGU #emailmarketing #klaviyo #ai #smartsitesnj #digitalmarketing
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More streamlined innovations = more ways to utilize your data effectively & easily. Introducing our new Integrations Generation Framework (IGF) - designed to simplify and accelerate the development of integrations with third party systems. Learn more: https://lnkd.in/gWuBabFu #InnovationDrumbeat
New Integrations Generation Framework - Klaviyo
klaviyo.com
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Looking for real time examples of how to handle zero party data? Here are some great insights from one of our power users:
Helping ecommerce brands optimize Email/SMS + Ads + Websites @ Zettler Digital | Shopify Plus, Klaviyo Elite, Meta & Google Partner
Zero Party Data, please meet Identity Resolution 🤝 This approach is now table stakes in ecommerce. Over the last 6 months, we've been pushing for all of our Klaviyo clients to embrace the collection of info about their customers at list list sign up. Ask customers one question to personalize their experience across your owned marketing program. That means asking questions like these: ↳ Ale or Lager? ↳ Why are you shopping? ↳ Who are you shopping for? ↳ What's your favorite film genre? ↳ Do you craft as a hobby or do you own a store? ↳ What type of coffee drinker are you? ↳ What type of traveler are you? ↳ What sport do you play? ↳ Favorite flavor? The list goes on. Users are presented with an easy, one-tap multiple choice response before being prompted to sign up for email and then SMS. This approach has led to signup increases 2x, 3x and in some cases 4x higher than their previous "Sign up for email and get your 10% off" popups. While the increase in signups is great (and a more advanced step of determining the rate at which users purchase when they either do or don't sign up for email is a valid next question and something for another post), leveraging the info to driving more personalized experiences is important. In tandem with the above, we have recommended that all clients put an identity resolution tool in place. I'm not talking about those that aggregate information about anonymous site visitors from third party resources and have a high likelihood of causing you deliverability issues. I'm referring to tools that allow brands to more effectively serve abandonment messaging to users already subscribed to your marketing. While there are many out there, my personal go-to is Elevar (not sponsored, and while we do receive commission for brands we sign up directly, we've evaluated and used all of the big players in this space and they are my top rec). We can identify a higher number of users that are taking actions on a client's website like viewing a collection, viewing a product and adding to cart. For the client in the screenshot, we've been running two versions of their Browse Abandonment side-by-side for about six months. One on the standard Klaviyo Viewed Product event and the other on Elevar's version for those that weren't otherwise identified by Klaviyo. 30 days ago we completely revamped the structure of both flows to include conditional splits that serve 5 different branches of messaging based on how they responded to a question at sign-up. We've seen consistently for 6 months that Elevar is unlocking more than double the revenue from Browse Abandonment flows. But now, the change to add more personalized messaging has pushed a 25% increase in cumulative Browse Abandonment revenue over the prior 30 days. For more context (while, yes, on Klaviyo's attribution window -- attribution is a post for another day), these numbers represent approximately 10% of this client's revenue in the last 30 days.
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Meet Wimp Decaf Coffee Co a brand new company on a mission to make decaf cool. Founder Matthew Smith chose Klaviyo from the start - and over the next 6 months we're going to follow how their business grows - make sure to follow along! https://lnkd.in/g4VwDG7k
How Wimp Decaf Built with Klaviyo from Day One - Klaviyo
klaviyo.com
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How are today's top brands thinking about AI? Join us on July 23 at 1 PM EST to hear insights from 600+ marketers at top brands about how they're using AI—plus observations from our internal AI experts on how they see these trends playing out. https://lnkd.in/gaxPfqbC
Register Now!
bigmarker.com
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Force of Nature Clean and their agency, Power Digital Marketing, have launched 25+ net new automations since switching to Klaviyo—and they’ve been a substantial growth driver. 📈 52% YoY growth in year-to-date Klaviyo-attributed value (KAV) 📈 140% YoY growth in year-to-date revenue from Klaviyo flows 📈 46% of year-to-date KAV from Klaviyo flows 🎇 Read the case study: https://lnkd.in/gN7VjUcw
Force of Nature Grows Revenue from Email + SMS Automations 140% - Klaviyo
klaviyo.com
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Great to see CEO Andrew Bialecki featured on this week's podcast with Boston Business Journal & PNC Bank. Check it out:
“When we think about new products, growing the number of customers we have, the types of customers we have, you have to have this love of learning, and this willingness to take risk and willingness to be wrong and then kind of iterate from there.” Andrew Bialecki, CEO of Klaviyo, spoke with Boston Business Journal Publisher Carolyn Jones and Saskia Epstein, senior vice president of PNC Bank in New England, on the latest episode of the PNC C-Speak podcast, brought to you by PNC Bank. Bialecki discusses innovation and the merits of taking risks: http://bizj.us/1qlmby. (Sponsored Content)
Andrew Bialecki, CEO of global tech firm Klaviyo: Embrace “the willingness to be wrong” - Boston Business Journal
bizjournals.com
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Nextbase's Dash Cams and Smart Dash Cams provide security and peace of mind to individual drivers and commercial fleets around the world. Nextbase had years of data in Klaviyo, but data alone wasn’t enough to drive revenue and optimize for customers, until they met Klaviyo CDP. With Klaviyo CDP, they were able to increase onsite conversion and CTRs by 122% and 23%, respectively, by leveraging Shogun's Targeted Experiences. On top of that, using CDP allows them to save 12 hours per week on manual data cleanup and analysis. Sweet right? Check it out. https://bit.ly/3S4uOkd
Nextbase uses Klaviyo CDP for 122% CVR boost
klaviyo.com