Knotch

What is the true power of AI, and how are #modernmarketing teams currently using it? Check out our infographic to learn more ➡️: https://hubs.la/Q02GYcQj0

Why was #ContentConnect2024 so unique? Michele Fino shares her insights on why this event stands out in a sea of NYC conferences. “I love these conferences because... the nucleus of it is content." Join us in celebrating the power of content, and discover why Content Connect was the must-attend event for content-centric #marketers around the country. 🌟 Watch it on demand now: 👉 https://lnkd.in/esHa-mmJ

The Pros & Content Brief is LIVE! Quick interviews, one topic, lots of knowledge. #contentintelligence #contentstrategy #ABM

"Content creation will accelerate, and AI will become an integral part of that." In our AI session from #ProsAndContent2024, we explore how AI and human expertise must work hand in hand to produce exceptional content. ✍️ Mediocre content creators beware: if you're not adding value, AI can easily replace generic content. Discover how combining AI with deep business knowledge can elevate your content strategy. Watch the full session on demand to learn more about the #futureofcontent creation and the importance of fine-tuning generative AI: https://lnkd.in/ebsbyCJ8 Insights from Shafqat Islam and Gaurav Sharma

At #ContentConnect2024, we explored the crucial balance of quality over quantity in content creation. There is a challenge that many businesses face: the urge to "throw things at the wall and see what sticks." But more isn't always better. Leveraging data and sentiment analysis allows us to advocate for fewer, higher-quality pieces of content that truly resonate. By focusing on psychographic value drivers and storytelling, brands can create #impactfulcontent without flooding the zone or over-engineering. Pilots and MVPs can help content organizations iterate quickly, gathering data with niche audiences to guide further investment and tackle skepticism. Watch the full session on demand to learn how to use data-driven insights to refine your content strategy! Watch the full session on demand now: https://lnkd.in/dX3KnpTz Insights from Kaiser Permanente, Synchrony and Square

🚨 NEW HIRE ALERT! 🚨 We are so excited to have Carolyn Scott on the team as our newest Customer Success Manager! Here are some fun facts about Carolyn: 👩💼 She started her career working in insurance claims, which she transitioned into a CSM role supporting insurance SaaS. 🚀 She made the jump into the startup world five years ago and has scaled CSM teams and processes since. 🥎 She loves a good competition and has played sports her entire life. She still manage to squeeze in a weekly softball game between all of her six and three year old's activities!

At #ContentConnect2024, SmileTrain's Brandon Lawson highlighted the insights he gathered, including the value of addressing common concerns and challenges in large organizations, where content can often be subjective. 🤔 "It's all about making data-driven decisions and working collaboratively to speak the same language," Brandon notes. 💯 Didn't make the event? 🌠 Watch it on demand now! 👉 https://hubs.la/Q02CG04-0

"At Carta, everyone producing content is keenly bought into the metrics we’ve assigned." - Nicole Baer, CMO, Carta At #ProsAndContent2024, we learned that clear goals settle creative anxiety and align efforts. Discover how combining art and science drives successful #contentstrategies. 🎥 Watch the full session on demand now: https://lnkd.in/eigwiibJ

"Content Connect was my favorite event of the year! The convergence of data, content, AI, and storytelling by the speakers was incredible." 🎥 Did you miss it? 🙌 Watch the full event on demand here: https://hubs.la/Q02CF4yk0 #ContentConnect2024

🎥 Watch #ContentConnect2024 On Demand! In a dynamic discussion at Content Connect, Carla Hassan, CMO of JPMorgan Chase & Co., and Chris Stang, CEO of The Infatuation, delve into the challenges and solutions in content management at scale. They explore the importance of strategic consistency and the necessity of rewriting rules to keep pace with high-volume content production. Carla emphasizes the need for clear guidelines to maintain consistency in voice, look, and feel across content. ✏️ Chris highlights the unique challenges faced by The Infatuation, where rapid #contentproduction requires an agile legal review processes. 👀 Don't miss out on their valuable insights on balancing creativity with operational efficiency: https://hubs.la/Q02Cl30q0