Exciting news! We have been honored with the Digiday Award for Most Engaged Community of the Year! KCL was awarded as a publisher that has most consistently achieved high audience engagement and a strong sense of community. This accolade is a testament to the movement we've created, driven by trust and the value our readers find in our amazing community. A huge thank you to the entire KCL team, whose unwavering dedication has truly set us apart amid a record number of entries. Your hard work does not go unnoticed! We owe a big part of this success to our incredible partners. Thanks to your trust in us to share your stories and deals, we've been able to make a real impact. Thanks to everyone who's been a part of this journey. Here’s to continuing our mission and achieving even more together! #DigidayAwards #Innovation #Community #IndustryLeaders https://lnkd.in/gXkNV9uS
The Krazy Coupon Lady
Media Production
Boise, Idaho 3,669 followers
Helping brands amplify their offers to savvy, purchase-ready shoppers
About us
The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox. It's like having that one friend who always knows the best deals, guiding you on what to buy and where to find it, all through expertly curated content. Beyond discounts, KCL is trusted for its smart shopping strategies, time-saving tips, and opportunities to earn rewards. KCL helps CPG brands engage with savvy shoppers across moments of consideration, research, and purchase. Top brands like Unilever, P&G, and Kimberly-Clark trust us to amplify their offers and share their brand stories with highly engaged and purchase ready shoppers. Whether targeting a nationwide audience or specific retailers, KCL offers strategic planning, authentic content, and flawless execution across various tactics to foster meaningful connections with potential buyers and convert them into loyal customers. This holistic approach empowers brands to build a sustainable growth engine and generate demand seamlessly across the entire spectrum of influence, from awareness to sales- all within a single, powerful platform. KCL takes great pride in it majority female executive team, its commitment to the local Boise, ID refugee population through our charitable organization (yes, we use coupons for good!), and its fully remote organization that offers some pretty cool benefits, including fully paid employee health care, 401k and match, family planning stipends, and sabbaticals, among other perks.
- Website
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https://thekrazycouponlady.com
External link for The Krazy Coupon Lady
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Boise, Idaho
- Type
- Partnership
- Founded
- 2009
- Specialties
- Online Media, Advertising, Coupons, Deals, Money Saving Hacks, CPG, Couponing, Savings, Digital Marketing, Marketing, CPG, Ecommerce, Content Marketing, Retail, Retail Media, Online Deals, Shopper Marketing, Brand Marketing, and Consumer Marketing
Locations
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Primary
1120 S Rackham Way
Suite 300
Boise, Idaho 83642, US
Employees at The Krazy Coupon Lady
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Travis Moats
Senior Engineering Manager, Web
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Maya Mirt
Blowin' Shit Up at The Krazy Coupon Lady | CPG & Retail Sales Leader | Spreader of Positive Vibes | Proud CHIEF, NextUp Member and DEIB Advocate
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Angie Bouwma
Manager, Account Management
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Kathleen Donohue
Sales and Marketing | Marketing Strategy | Partner Relationship Expert | Revenue Generator | Digital Media | Content Strategy
Updates
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We partnered with Talker Research (formerly OnePoll U.S.) to conduct a survey targeting parents of school-aged children. The survey aims to uncover the shopping habits and preferences of 2,000 U.S. parents as they prepare for the upcoming school year. Check out some of the insights covered in ConsumerAffairs. Stay tuned, a two part report will be released soon!
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Say hello to Kim Helsell, one of our data whizzes at The Krazy Coupon Lady! Kim crunches numbers and uncovers trends that keep our content sharp. Check out her Q&A to see how she's turning data into deals, discover her latest favorite Netflix show, and more!
Krazy Squad Series: Kim Helsell
The Krazy Coupon Lady on LinkedIn
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Meet Annalisa Gorringe, our Campaign/In-Product Marketing Specialist! She's all about combining her love for marketing with the thrill of scoring great deals and bringing creativity to every campaign at KCL. Dive into her Q&A to learn more about her journey!
Krazy Squad Series: Annalisa Gorringe
The Krazy Coupon Lady on LinkedIn
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The Krazy Coupon Lady reposted this
Maya Mirt from The Krazy Coupon Lady shared incredible insights on navigating the current retail landscape and maximizing your brand’s presence during Target Circle Week. "Overall Target engagement is up 3% year over year, but during Target Circle Week, it's up a whopping 26%! Consumers are keenly looking for the best value amid inflationary pressures." - Maya Mirt With more deals and promotions on the horizon, it’s crucial for CPGs to stay ahead and make the most of these opportunities. Target Circle Week is a prime time to capture consumer attention and showcase your brand. Watch the full webinar replay on the DIGITS YouTube channel: https://lnkd.in/g7aF9Sqa #TargetPromotions #DIGITSAgency #KrazyCouponLady
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Excited to announce that our very own Molly Powers will be moderating Brand Innovators CPG Roundtable in Chicago on July 17th. We'll be diving into hot topics like crafting a successful omnichannel strategy, redefining consumer value, and mastering memorable brand storytelling.
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Prime Week is just around the corner, and it’s when shoppers flock to KCL for the best deals! We have a few remaining Prime Day packages available that can help you capitalize on this by reaching highly engaged shoppers who are ready to act on deals. Reach out to our team, Kelly McKay, Jill Schott, and Rebecca Timmons by Friday, July 12 EOD to secure your campaign!
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Here's a look at how Sanofi's Marlo Yates, MBA successfully uses portfolio promotions and sweepstakes to boost awareness, engagement, and drive sales at Target, Walmart, and Walgreens.
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Check out this video where Splenda's Summer Beale takes us behind the scenes of her collaboration with KCL. She shares how Splenda capitalizes on relevant micro-moments to drive repeat purchases and build a healthy consumer base. Plus, she dives into the different tactics that led to a 213% sales lift.
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Excited to share our Q2 End of Quarter Report at The Krazy Coupon Lady Foundation! We are passionate about giving back to our community by leveraging our expertise to support refugees with the financial aid and essential items they need to build a new life. Thank you to everyone who supports and believes in our mission. 💪