The Landino Group

𝗜𝘁'𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗼𝗳 𝗙𝗲𝗿𝗿𝗮𝗿𝗶. The brand isn't 𝙟𝙪𝙨𝙩 about the cars, and while its name is synonymous with speed and racing, Ferrari has become an aspiration. Founder, Enzo Ferrari, famously said, "THE DEMANDS OF MASS PRODUCTION ARE CONTRARY TO MY TEMPERAMENT" 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗲𝗹𝗲𝘃𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘄𝗮𝘆𝘀: 🏎 • scarcity • high entry barriers • targeted marketing • superior quality • unique experiences Ferrari's exclusivity isn't just about price—it's about who can own one, creating a dream that goes beyond just owning a car. 𝗡𝗼𝗻-𝗰𝗮𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗹𝘂𝘅𝘂𝗿𝘆 𝘀𝘁𝗮𝘁𝘂𝘀: 💎 • branded merchandise • high-end partnerships • exclusive events • premium lifestyle products • limited edition releases 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Ferrari not only boosts top-line revenue but also deepens brand loyalty and engagement. These products must emit luxury to maintain Ferrari's status as a dream brand. Each item reflects the same exclusivity and aspiration that owning a Ferrari does, ensuring the brand remains a symbol of ultimate luxury and success. P.S, follow me Vincenzo Landino for more content on marketing and the business of speed. #Ferrari #lifestyle #brand #luxury #motorsports #racing #racingasaproduct #racingasaservice Scuderia Ferrari

𝗜𝗻 𝗺𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁𝘀, 𝗲𝘃𝗲𝗿𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗼𝗿𝘆 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗼𝗹𝗱. Brands, rights holders, and teams have the job to draw in their fans or audience and create a narrative that resonates. 𝙎𝙩𝙤𝙧𝙮 𝙞𝙨 𝙖 𝙬𝙖𝙮 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙙𝙚𝙚𝙥𝙚𝙧 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨 𝙖𝙣𝙙 𝙜𝙤 𝙗𝙚𝙮𝙤𝙣𝙙 𝙩𝙝𝙚 𝙩𝙧𝙚𝙣𝙙𝙨. And quite frankly, the elements of a great story are quite simple. 𝖡𝖾𝗀𝗂𝗇𝗇𝗂𝗇𝗀 – 𝖲𝖾𝗍 𝗍𝗁𝖾 𝗌𝗍𝖺𝗀𝖾.  𝖬𝗂𝖽𝖽𝗅𝖾 – 𝖢𝗋𝖾𝖺𝗍𝖾 𝗍𝗁𝖾 𝖼𝗅𝗂𝗆𝖺𝖼𝗍𝗂𝖼 𝗆𝗈𝗆𝖾𝗇𝗍.  𝖤𝗇𝖽 – 𝖫𝖾𝖺𝗏𝖾 𝖺 𝗆𝖾𝗆𝗈𝗋𝖺𝖻𝗅𝖾 𝖿𝗂𝗇𝗂𝗌𝗁. Don't over-explain; let the mystery captivate your viewers. And when you need to, end with a powerful call to action. 📚 The article below was one I wrote in 2017 but is still relevant today. 𝗪𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 👇🏻 P.S. Follow me, Vincenzo Landino, for more content on marketing and the business of speed. 🚗💨

The fastest podcast episode in the world! 😮💨 Italian singer and co-host of the 2046 Podcast, Fabio Rovazzi interviews Formula 1 CEO, Stefano Domenicali while Charles Leclerc speeds around Fiorano in the Ferrari F1 3-Seater. Some of my favorite takeaways from this episode: Francesca Michielin: "Nella vita non conta vincere, ma come affronti la gara." 🇬🇧 "In life, it's not about winning, but how you face the race." Stefano Domenicali: "La velocità non è solo il rapporto spazio-tempo, ma è la capacità di rallentare ogni singolo momento che vivi per cercare di raggiungere più in fretta i tuoi obiettivi." 🇬🇧 "Speed is not just the space-time relationship, but the ability to slow down every single moment you experience to try to reach your goals faster." Stefano Domenicali: "Seguire la propria passione non è lavorare." 🇬🇧 "Following your passion is not work." #F1 #LinkedInSports #Sports #SportsBiz #Content Scuderia Ferrari

she's the award-winning host of AmyTV on YouTube with over 400k+ subscribers, an author, a mom...and now her newsletter is officially on beehiiv👏 Amy Landino writes One Minute Productivity it's THE newsletter for ambitious women, sharing motivational advice and productivity tips every single week get inspired to truly live the life you want with Amy Landino's newsletter! subscribe right here: https://lnkd.in/gKjRtfKY

Why just sell when we can genuinely connect? Why just make small tweaks when we can totally revolutionize? And why just go through the motions when we can truly inspire? #japaneseculture #pronouns #marketing #shifthappens

I finally got a chance to listen to Liquid Death's Andy Pearson in an interview with Jaime Cabrera. Link to the episode in the comments. There are so many incredible quotes packed into 60 minutes, but these are the ones that resonated with me the most at this moment. 1. “Our competition is not other brands in the category. It’s other things that you see in your social feed.” 2. “On social media, Liquid Death isn't a brand; it's a character. Our brand needs to fit within that world, and it’s made up of real people and interesting stuff. And it’s not made up of brands and doesn’t have these rigid rules." 3. “We put out so much work continuously, which is how we learn. Not by being super constipated over the strategy of the thing. Brands need to unclench themselves. We are all overthinking it.” 4. “The brand must be built into the organization from the ground up. Everyone has to be committed to the vision. It’s not like you can come in and be like now we will make funny videos and crazy products. There is so much groundwork that must be laid for that stuff to work.” 5. “We are real people making the brand; we aren’t some brand guidelines robotically putting $#!% out in the world. That's what makes it feel organic and human.” 6. “We should give ourselves creative freedom to make decisions and not have to justify it all the way up the chain of command. We need to give ourselves license to play around more.” A massive shoutout to Jason Mitchell for these images! -- Enjoy my content? I'm Vincenzo, and I talk about innovation, marketing, and content creation. I throw a lot of Formula 1 and sports business in for good measure. Click my name + follow + 🔔 My brand, marketing, creativity newsletter: https://lnkd.in/eagmxTqw #marketing #contentmarketing #branding

"PowerPoint makes us stupid!" The photo below was from a class I taught at Baruch College. It was my only slide and contained the famous quote from General Mattis. Steve Jobs, the legendary founder of Apple, knew the importance of marketing, and it wasn't PowerPoint (or any slideshow tool). He blocked out Wednesday afternoons to sit with his marketing team to come up with ideas. Jobs wanted meetings to be interactive, and he banned PowerPoint. No presentations were allowed; you had to come up with ideas. Jobs' vision inspired Jack Dorsey to have a similar feeling: "Get out of PowerPoint, and just start building and show it off to people." How do you come up with great ideas? -- Enjoy my content? I'm Vincenzo, and I talk innovation, marketing and content creation. Oh, and a lot of sports business. Click my name + follow + 🔔 #marketing #innovation #SteveJobs

In the rapidly evolving marketing world, we've witnessed a significant transformation. Marketing sophistication has advanced, with an apparent tilt towards direct response methods seamlessly blended with digital prowess. We've even coined attractive terms like "growth hacking" and "performance marketing" to describe these cutting-edge strategies. While these tactics are undoubtedly crucial, we mustn't forget that they were once part of a larger, integrated plan, not the solitary focus. This shift is further muddied by a surprising insight: a mere 2.6% of Fortune 1000 board members possess a marketing background. This marketing expertise gap at the top echelons of corporate leadership results in a lack of advocacy for the comprehensive value marketing brings to business. Shockingly, today, only a small fraction of marketing professionals have received formal training in marketing principles, a stark contrast to other professions. Picture a world where less than 30% of engineers had formal training in engineering or where 30% of lawyers had no legal training. Yet, it appears that corporations have deemed it perfectly acceptable to entrust their marketing to individuals—and leaders—who lack formal training. Why does it seem like marketing has been sidelined? Let's talk about it. -- Enjoy my content? I'm Vincenzo, and I talk about innovation, marketing, and content creation. I throw a lot of Formula 1 and sports business in for good measure. Click my name + follow + 🔔 Subscribe to my newsletter: https://lnkd.in/eWrwAWHk #marketing #innovation

In my latest letter, we look at The Wanamaker Paradox and how marketing has lost its way. Here’s an excerpt comparing B2B and B2C marketing mindsets: Peter Weinberg of the LinkedIn B2B Institute attributes the lack of creativity in B2B branding to organizational structure, noting that while B2C companies are often driven by marketing, B2B companies usually prioritize product, engineering, or sales over marketing. “Product people, in particular, lean more towards this more rational type of communication where we just have to articulate the product’s benefits and features and, if it’s a great product, of course, our customers will buy it,” Weinberg states. “B2C marketers have the ability to act more freely in the creative direction, whereas B2B marketers have to convince other people in the organization to take what may seem to them a more frivolous or unusual approach to communications.” Read more 👇🏻 https://lnkd.in/eqgR7WFE -- Enjoy my content? I'm Vincenzo, and I talk innovation, marketing and content creation. Oh, and a lot of sports business. Click my name + follow + 🔔 Subscribe to my newsletter: https://lnkd.in/eagmxTqw #marketing #b2b #innovation #leadership

The unique fan and owner experience of SailGP is attracting investors from all over. The US SailGP team has just sold for over $40 million. Tech entrepreneur Ryan McKillen and his wife, Margaret McKillen, and two-time champion sailor Mike Buckley are noted as the primary owners, supported by investments from actor Issa Rae, world champion heavyweight boxer Deontay Wilder, DJ and producer Gryffin, and NFL stars DeAndre Hopkins, Malik Jackson, Roquan Smith, and Kayvon Thibodeaux. But that's not all... The University of Alabama football’s Dallas Turner, New England Revolution striker Jozy Altidore, University of Michigan basketball’s Katelynn Flaherty Yates, Muse Capital founder Assia Grazioli, Richard Perna of Greenwich Advisory & Company, and VaynerMedia CEO Gary Vaynerchuk are also reported to be backing the team. The sport of sailing, except for the America's Cup regatta, has long been dismissed as a sporting property with commercial viability. But SailGP has top-tier partners, including ROLEX, Mudabala, Oracle, and Near This has boosted the sport's exposure, notoriety, and fan following over four seasons. It's Formula 1 on the water as the league’s stadium-style, high-speed format is a made-for-livestream sports property now reportedly broadcast in more than 200 markets. The league's unique blend of excitement, competition, and environmental consciousness is drawing massive crowds—it's impossible to ignore. -- Enjoy my content? I'm Vincenzo. I talk about innovation, marketing, and content creation. Oh, and a lot of Formula 1 and sports business. Click my name + follow + 🔔 #linkedinsports #sportsbiz #sailing #SailGP #sustainability #investing