Litmus

How well protected is your email program? Introducing the new Email Guardian Dashboard, your one-stop shop for email monitoring visibility, control, and insight. Plus, new enhancements within Email Guardian empower you to: → Quickly monitor additional emails → Control the monitoring experience → Maintain a complete audit trail of your monitoring activities Effortlessly protect all of your most important emails—and gain peace of mind that your email security is always comprehensive and up-to-date. 🪽 Learn more: https://lit.ms/3xZJXfH

Think you know your audience? A/B testing might just surprise you. It’s a humbling truth that every marketer faces: hypotheses don’t always pan out as expected! Join 💌 Carin Slater for a journey through real-life A/B testing wins—and most importantly—losses. ⬇️ Link to RSVP in the comments!

Since 2020, phishing and scam activity has increased by 94%. 📈 In response to these threats, email clients have bolstered their defenses against spam and cyberattacks—much like the introduction of new mass sender rules from Gmail and Yahoo earlier this year. That's why, vigilance is key for email marketers to land in the inbox (and not spam folders). 🔑 We teamed up with ZeroBounce to bring 4 lessons on the Foundations of Email Deliverability: • 𝗟𝗲𝘀𝘀𝗼𝗻 𝟭: Email deliverability 101 • 𝗟𝗲𝘀𝘀𝗼𝗻 𝟮: How to set up for success • 𝗟𝗲𝘀𝘀𝗼𝗻 𝟯: Troubleshooting • 𝗟𝗲𝘀𝘀𝗼𝗻 𝟰: How to maintain great deliverability Link in comments. ⬇️

There's more to email personalization than meets the eye. 👁️ If 'Hello, %%first_name%%' is a standard practice in email marketing, is it still considered a personalized email? We invite you to rethink email personalization, with elements like personalized images, scratch-offs, sentiment trackers, rule-based images—and so much more. Learn how Litmus Personalize can help elevate your email game. Link in comments. ⬇️

It’s that time again! 🎉 The G2 Summer Reports are out now, and thanks to the support of our amazing customers, we’ve been awarded 32 badges!

When it comes to email personalization, it can be challenging to find the right data. However, often the solution lies within your customer data. 🛍️ Here's how Kate Spade personalizes emails based on customer spending habits, using data to tailor emails around preferred price points—a subtle but powerful approach that led to a 300% increase in click-through rates.

Marketers are handling more. The rate of teams producing up to 5 emails at a time doubled from 2023 to 2024. How are marketers meeting this demand? We surveyed nearly 1,000 marketers to uncover how they're innovating when it comes to email design—from the most popular design tools to the tactics and technologies they're prioritizing. 🔗: https://lit.ms/45a9zmg

Nearly half of marketers use AI in email marketing. But they've only just begun to explore its potential. 💡 To see how marketers are adapting to the rise of AI, check out insights from nearly 1,000 respondents in The State of Email Innovations. 🔗 Link in comments.

Coming right up 🫡 Did you know that with Litmus Personalize, you can cook up live email elements in just a matter of clicks? No coding experience is required to add things like live polls, rule-based images, and scratch-offs to your email campaigns! Deliver the 1:1 experiences subscribers expect–at scale–without the heavy lift. See how it works in our comments.