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Peer recommendations add credibility to your content, just like reading reviews before a purchase. When it comes to healthcare, hearing about others' experiences with treatments is invaluable. #PharmaMarketing

Pharma marketing is changing. People trust real voices. But who do they listen to most? 🤔 Learn how working with creators can help spread your message and build trust: https://lnkd.in/enk4pzCj

Reddit offers unique ad opportunities, especially for pharma. 🎯 Their audience is distinct, and ad placements feel organic and non-invasive, making it a comfortable choice for MRL teams.

Medical professionals now turn to social media, trusting advice from peers they've never met. This shift democratizes medical knowledge, fostering innovation and collaboration across regions.

Real-time interaction on HCP-oriented platforms enhances knowledge sharing and collaboration, making it essential for continuous learning and improvement.

Essential Social Media Updates from June 2024 June brought a wave of changes across social media platforms. Here’s a quick rundown of the most important updates you need to know: 🔹 Meta: • Apps still topping download charts. • Regulatory hurdles in Europe impacting AI data usage. • New AI training using user-generated content in the U.S. (opt-out available). 🔹 Facebook: • Broadcast Channels for Pages with over 10,000 followers. • Testing automated creative variations for Reels. 🔹 Instagram: • Trial Reels for creators to experiment without pressure. • Overlaid ads on user stories. • AI versions of creators for personalized interactions. • Chat widgets to boost engagement. • Insights into algorithm and monetization. • Close friends-only livestreams. 🔹 X/Twitter: • Ads Academy for marketers. • Likes are now private. 🔹 LinkedIn: • Premium video ads program “The Wire”. • Enhanced tools for premium company pages. • Newsletter design and engagement features. 🔹 TikTok: • Generative AI avatars for branded content. • Image search in TikTok Shop. • New app “Whee” for image-sharing. • Major sales event planned for July. 🔹 Threads: • Customizable feeds and updated link previews. 🔹 Snapchat: • Brand safety verification with IAS. 🔹 YouTube: • Testing comment and chat topic sorting. • Community Notes for video context. • Image-based search with Google Lens. • Thumbnail A/B testing. 🔹 Reddit: • Ad safety partnership with DoubleVerify. • New conversation ad formats. • Discovery trend insights. 🔹 Pinterest: • AI-based tools for ad performance. • Ad collages and video-sharing features. 🔹 Other Updates: • New app “Butterflies” with AI-driven interactions. • U.S. Surgeon General’s social media warning label proposal. • Google indexing Instagram content. Stay ahead by integrating these updates into your strategy and enhancing your social media presence.

By partnering with trusted voices, pharma can connect meaningfully with patients, caregivers, and healthcare providers. Influencers share personal stories and simplify complex medical information. This approach raises awareness, builds trust, and creates a sense of community.

To craft successful social videos, start with planning. Your focus should be on creating videos that immediately captivate attention and truly engage viewers. ✨

Influencer marketing can transform rare disease healthcare marketing. Here are the primary benefits: ⭐️ For Patients: Influencers, who are often patients, share relatable stories, simplifying complex medical information into clear, actionable insights. ⭐️ For Caregivers: They offer vital resources and advocacy, fostering a strong support network. ⭐️ For Healthcare Providers (HCPs): Influencers provide patient experience insights, enhancing patient-centered care and communication. By using influencer marketing, pharma companies can raise awareness, build trust, and extend their reach, leading to better outcomes.

The transparency of people sharing their medical journeys on social media provides valuable information. These stories help us grasp the real-life challenges of the patient experience. ⭐️ https://lnkd.in/eBewCr77