MarqVision (YC S21)

In brand protection, there's no single solution, or no "silver bullet" as Bill Patterson of Octane5 International wisely remarked during our recent webinar. The key is using the right data from the best sources to find the right clues that lead to an actionable investigation. To make this work, brands must adopt a multi-faceted approach. Relying on a single source or type of data won’t always unlock clues of the source of counterfeiting. The key is to integrate both online and offline information. In the case of Bill’s client, offline data from serial numbers of physical packaging raised the alarm of counterfeiting. This allowed them to use the data available from online sources to track the leak and start an investigation. By embracing this synergistic approach, brands can not only respond to counterfeiting more effectively but also anticipate and prevent future threats. -- Want to learn more about combining offline and online data? Watch the full IP Workshop Live episode with Bill: 🎬 Youtube: https://lnkd.in/d3Xza7RV 🎧 Apple: https://lnkd.in/d26Df6uR 🎧 Spotify: https://lnkd.in/dzanxAsn Can’t make the IP Workshop Live sessions but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF

Has protecting your brand online ever felt like a repetitive, endless chore? As Airina Rodrigues puts it, it can feel like Sisyphus pushing the boulder up the hill each day. So, what's the bigger action? How do you leave a real, lasting impact against counterfeiters? The best way to tackle this issue comprehensively is to take your efforts from online to offline. It starts with leveraging the information gathered from online sources like online marketplaces, social media, impersonating websites, bank information, and more. With this in hand, you can take decisive action in the real world. This means going beyond just removing listings. It means freezing assets. Raiding manufacturing spots. Even putting real criminals behind bars. The online-to-offline approach ensures that the fight against counterfeiting is genuinely impactful. It disrupts the entire counterfeit supply chain, from production to distribution, and holds perpetrators accountable. Brands that adopt this strategy can better protect their intellectual property, maintain their market integrity, and safeguard their customers. To learn more about how combining online monitoring with offline actions can significantly enhance your brand protection efforts, watch our full conversation with Tarte Cosmetics 👇🏻 🎬 Youtube https://lnkd.in/eM-AkipJ 🎧 Apple: https://lnkd.in/e-ybvwXH 🎧 Spotify: https://lnkd.in/e7eR-umh Can’t make the IP Workshop Live session but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF

When you’re starting out in brand protection, it’s easy to feel overwhelmed by the sheer volume of data available. During our recent webinar, Bill Patterson of Octane5 International summed up the challenge perfectly: “Getting the data is easy. Making it actionable is what's difficult." The challenge isn’t about collecting data - it’s about analyzing and using it in a way that allows for actionable intelligence. So, how do you make data actionable? 1- Prioritize quality over quantity. Focus on collecting quality, relevant data that directly impacts your brand protection efforts. 2- Using advanced analysis. There are tools available to brands that can analyze data, no matter the volume, to extract real insights on counterfeiting activities online to inform decision making. 3- Integration with offline investigation. Combining data from online and offline sources creates a cohesive and actionable conclusion that can help identify the highest-risk counterfeiters out there. Don’t let data be just another hurdle. Turn it into your most powerful asset in the fight against counterfeiting. -- Want to learn more about combining offline and online data? Watch our full webinar now: 🎬 Youtube: https://lnkd.in/d3Xza7RV 🎧 Apple: https://lnkd.in/d26Df6uR 🎧 Spotify: https://lnkd.in/dzanxAsn Can’t make the IP Workshop Live sessions but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF

Brick-and-mortar giants are expanding online with third-party marketplaces. Many shoppers don't realize these platforms often host products not directly sold by the retailers. This assumption of retailer oversight leads to a dangerous vulnerability: counterfeit goods slipping through the cracks. Customers trust stores like Walmart, Kroger, Macy’s, K-Mart, and Bed Bath & Beyond based on years of positive in-store experiences. But counterfeiters exploit this trust, sneaking fake products into the platforms. Unlike on Amazon or AliExpress, where shoppers might be more cautious, these familiar names create a false sense of security. As trusted stores open their doors to third-party sellers, robust vetting processes become crucial. Until this vetting is completely trustworthy, brands themselves need to stay vigilant on these new marketplaces. The full IP Workshop Live episode is here: 🎬 Youtube https://lnkd.in/eM-AkipJ 🎧 Apple: https://lnkd.in/e-ybvwXH 🎧 Spotify: https://lnkd.in/e7eR-umh Can’t make the IP Workshop Live sessions but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF

Join us for an insightful webinar where we explore the journey of Final, the company behind the eco-friendly reusable straw, FinalStraw. We'll be discussing the challenges and triumphs of protecting innovative products in the market. When? - July 10th - 10am PT / 1pm ET / 6pm GMT 👨💼 Who’s speaking? Emma Rose Cohen, CEO and Founder of Final Ryan Williams, Content Marketer at MarqVision 💡 In this engaging session, we’ll cover the following topics: 1) Final's Story - From Kickstarter founding to the current success of FinalStraw. 2) First Struggles with Counterfeiting - Recounting the early challenges faced by Final with counterfeit products entering the market. 3) Damages Incurred from Infringements - Environmental Impact: The damage to Final's environmental mission due to counterfeit products. - Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products. 4) Current Status and Evolving IP Strategy - How the company is currently dealing with infringements. - The evolution of Final's intellectual property strategy to better protect their products and brand. 💬 Q&A Session An opportunity to ask Emma Rose Cohen questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting. ⚡ Why join? - Actionable Insights - Learn from the experiences of Final in protecting eco-innovations. - Get Answers - Engage with Emma Rose Cohen in a casual and collaborative setting.

Join us tomorrow for our latest episode of IP Workshop Live! ⭐ 📆 When? July 10th, 10am PT / 1pm ET / 6pm GMT 🎤 Guest speaker: Emma Rose Cohen, CEO and Founder of Final Explore the journey of Final, the company behind the eco-friendly FinalStraw, as we discuss the challenges and triumphs of protecting innovative products in the market. 💡 What we'll cover: — Final's Story: From Kickstarter success to today's achievements. — First Struggles with Counterfeiting: Tackling early market challenges. — Damages Incurred from Infringements: Impact on the environment and customer trust. — Current Status and Evolving IP Strategy: How Final is combating infringements and evolving their IP approach. — Q&A Session: Your chance to ask Emma Rose Cohen anything about FinalStraw and their IP journey. ⚡ Why join? — Gain actionable insights on protecting eco-innovations. — Engage directly with Emma Rose Cohen in a collaborative setting. Link to sign up and join: https://lnkd.in/eXpgfXWn Can’t make it but have a question for Emma? Submit here: https://lnkd.in/gJzHEgkQ

Data is the ultimate weapon against counterfeiters! 🧩 MarqVision’s Vinny Minhas explains how collecting seller names, transaction histories, and serial numbers can transform our brand protection efforts. Accurate data isn’t just helpful—it’s essential. It guides our strategies both online and offline, helping us stay ahead of counterfeiters. -- The full IP Workshop Live episode is here: 🎬 https://lnkd.in/d3Xza7RV 🎧 Apple: https://lnkd.in/d26Df6uR 🎧 Spotify: https://lnkd.in/dzanxAsn Can’t make the IP Workshop Live sessions but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF

Join us for IP Workshop Live! 🚀 Our latest episode is on Combining Online and Offline Strategies to Combat Counterfeiting When: Today at 12pm ET / 9am PT Speakers: Bill Patterson, Executive VP at Octane5 International Vinny Minhas, Head of Brand Protection at MarqVision (YC S21) We'll be discussing how to gather vital intel on counterfeiters from online sources like marketplaces and social media, and offline methods such as holograms and traceable serial numbers. Get practical tips on using data analytics to create heatmaps and identify counterfeiting hotspots, and on using this data for impactful IP enforcement. Don't miss out! https://lnkd.in/eh5bYfu5

Counterfeit products are famously dangerous. But, the harm doesn't stop at the consumer. The production of counterfeit goods frequently is unethical through and through, including child labor and other exploitative practises. Vulnerable populations are exploited to create these fake items at minimal costs. Each fake product represents a chain of exploitation and danger that stretches from the factory floor to the end-user. For cosmetics brands like Tarte Cosmetics, the risks are particularly high. Unsanitary manufacturing conditions and harmful ingredients can lead to severe health consequences. But this issue isn't limited to cosmetics—it's prevalent in all counterfeit products. Brands committed to ethical standards must take a stand. It's not just about protecting your revenue; it's about safeguarding your customers, upholding human rights, and standing for what's right. The fight against counterfeiting is a fight for ethical responsibility and consumer safety. Learn how brands can combat these issues by watching the full video in the link below 👇🏻 https://lnkd.in/es7QMauA

MarqVision Selected in This Year's IVP Enterprise AI 55! We are honored to be named alongside companies like Superhuman, Brex, and Perplexity in the 2024 cohort of leading AI startups in the IVP Enterprise AI 55 list! 🎉 A special shoutout to our incredible customers whose success stories inspire us every day. Here's what the General Counsel at a ~$1Bn annual revenue e-commerce brand had to say about our platform: "Previously, my team could only achieve a fraction of this, as it’s cumbersome to scroll through individual listings across different ecommerce marketplaces. This platform saved us the equivalent of hiring 5-7 new FTEs, no brainer, while also increasing the effectiveness of our team.” Thank you to IVP for recognizing our commitment to delivering innovative solutions that drive efficiency and success for your businesses everywhere. 🚀