Mascola Group

🏈 One day out from Super Bowl 2024, what were our favorite ads? We've got the answer right here in our post-game blog. #MascolaGroup #MarketingWithIntegrity #NewHavenAdvertisingAgency #CTMarketingAgency #SuperBowl2024 #SuperBowlAds

When you're asking your team—or agency—to create winning ad designs, here are our top criteria to keep in mind: Originality: What can you or your agency do that's left-field or visually surprising? Flexibility: Think about how your ad designs can meet multiple consumer needs at once (a good example is the Pomodoro timer—it can be great for productivity, but also count down to something exciting. How can you combine those ideas in an ad?) Elaboration: Brainstorm on how your design can be an additional element that supports/re-emphasizes your brand's core benefit. You just might be able to make your audience think about you in a new way. Synthesis: Creating visual connections between seemingly unrelated ideas can be surprising, entertaining, and memorable. How can you and your team use ideas like that to tell unforgettable brand stories? Artistic Value: This one's all about judging whether or not your designs are aesthetically pleasing. Are there visual design elements you can adjust? What about sonic branding? Or using a nostalgic color palette? Strengthening your ads' artistic value opens the door to experimentation and fun that your audience will feel when you get it right. For more—including our expert tips on how to make great ad designs, read the full blog. https://lnkd.in/e4_k2D7Y #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency

If you're charging your team with creating your company's brand story, save this post, because here are the insights they need to know: 1. You'll want them to ask each other—and you—why. It's easy to say what and how your business does what it does for audiences. But why do all of you get out bed in the morning? That's a bigger, crucial question. 2. Get them to know your audience. Yes, do the Google search and get the stats, but get them out in the world to have direct conversations too. (And if that's not in the cards, let us know—we're pros, that's why our Core User Study has worked for years). 3. Have them draft the brand story with the audience—not your product—as the hero. Make your brand about their customer journey, with your service as the solution that will help them complete their quest. For more details and ideas, check out our blog, and get in touch with Mascola Group if you need an agency that does brand Marketing with Integrity. https://lnkd.in/e4KWAdu2 #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency #brandmarketingagency

Do audiences know what your brand is supposed to mean to them? As a lifestyle brand leader, you might think you know your brand and what it's supposed to mean inside and out. But if your target audience doesn't understand how your business is supposed to fit into—or benefit—their lives, chances are you only know from the inside. Brand development is the art of continuously defining and articulating that benefit to the world. To learn more about it, how to do, or to find an agency like ours that does, read our latest blog on the topic. #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency

🏆 Mascola wins big. Real big. Congratulations to our team on multiple First- and Second-Place wins at International Association of Fairs and Events' 2023 marketing competition! This video is just part of the campaign that helped the Eastern States Exposition get more than 500,000 organic PR impressions and record-breaking attendance for one of our nation's largest events. Read the full story on our site, then contact us to see how our expert team can create winning Marketing with Integrity for you. https://bit.ly/4ai8VoP #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency #MarketingAwards

So you need tips on marketing luxury products. Our first, best tip is try understanding these three things: 💼 Your industry: what is luxury, really? 👤 Your audience: who are they, and how are they changing? 📚 Your story: how do you appeal to ultra high net worth consumers who can own anything? Our next tip? Learn even more by visiting our site. #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency

“If reliability is honesty in action, then accountability is honesty in reflection. For an agency that does marketing with integrity, it’s another form of transparency in marketing that means discussing the losses just as much as it means celebrating the wins.” - Mascola Group Get you an agency that markets like that. ❤️ #marketing #marketingagency #marketingwithintegrity

Here's why Marketing with Integrity matters to successful brands and business leaders: 💡 When you use it, the results can help you learn why customers stay loyal, and increase revenue as a result 🏆 You can gain a competitive edge and stay successful when less forthright brands have their lies revealed 🩺 You can avoid controversy and negative PR, maintaining your brand health and avoiding revenue declines over time But that's just the start. To learn what Marketing with Integrity is, and how to find an agency that embodies it, check out our latest blog. #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency

We're Marketing with Integrity and a brand new look. Today, we're proud to officially launch our agency's new website and branding, which tells the story of a team that not only does Marketing with Integrity, but *is* Marketing with Integrity, in every sense of the word. For almost 40 years, we've been delivering award-winning advertising for luxury, lifestyle, and B2B brands, motivated by the belief that the best creative and the strongest relationships are built on honesty, accountability, reliability, and respect. But don't just take our word for it—take a look at our design, our case studies, and our capabilities, too. Then get in touch, and see what Marketing with Integrity can do for you. www.mascola.com #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency