Material

Most organizations strive to be customer-centric but often miss the mark. Unlock true customer centricity by going beyond basic interactions, understanding customer’s multifaceted identities and holding yourself accountable with robust tracking systems. Discover the keys to creating impactful experiences and mutually valuable relationships here: https://lnkd.in/gYEcvFJ9

When PODS first opened its doors, the moving and storage brand disrupted the industry with its flexible DIY to full-service solutions. However, after recent years saw the rise of new competitors and imitators, PODS partnered with Material to bolster its status as a differentiated leader in the industry, while overhauling objectives, channels and KPIs. Explore how our team leveraged data-driven strategies to generate dramatically stronger brand awareness and sales YOY for this moving and storage pioneer: https://lnkd.in/dWEiDS6U

The healthy beverage company, Liquid Death, is known for its edgy marketing campaigns, often leaning into dark humor to stand out in the crowded beverage market. Primed for the next stage of its growth journey, the brand tapped Material to provide a deeper human understanding of consumers across the beverage market. Learn how our segmentation work helped empower this disruptive brand to better understand its audiences, deploy bold communication strategies and set the stage for continued disruption in the category: https://lnkd.in/gmBCrf-P

Our India team had a great time at the company badminton tournament last week! Congratulations to our singles champion, Ishwar Singh Gehlot, and our doubles champions, Sahil Chopra and Abhishek Mundhra! 🏆 Thanks to all who participated and made the event a smashing success! 🏸

After a decade of insights-driven marketing collaboration with Trex Company, the pioneer of 95% recycled composite decking, Material was tapped to architect a sustainability partnership with REI that would resonate authentically with both brands’ audiences. From a circular recycling program that saw REI stores’ plastic waste converted into Trex decking, to the launch of the “In Our Better Nature” campaign, learn how we developed a deeply meaningful sustainability partnership between two brands dedicated to connecting people to the outdoors: https://lnkd.in/gtTF3C_h

At Material, we believe #PrideMonth is a time for vibrant celebration but recognize the importance of supporting Pride year-round. We are proud of the organizations our Employee Resource Groups support throughout the year and the work they do to help the most vulnerable groups in the queer and trans communities. Members of our PRIDE ERG gathered across our offices to show unity, love and support as we discussed the intersection of the Pride experience with our other communities, including Parent Village and Black Voices ERGs. We encourage you to share your support and join us in making a difference: ❤️ Kind Clinic: https://kindclinic.org/ 💛 Mermaids: https://mermaidsuk.org.uk/ 💚G.L.I.T.S.: https://www.glitsinc.org/ ️💙Sylvia Rivera Law Project: https://srlp.org/ 💜OUTMemphis: https://lnkd.in/dt_QRJtr

Consumers’ perception of value extends beyond price to include emotional connection, convenience and simplicity. Client Partner, Jamie Perry, explores how brands can navigate these complexities by offering personalized experiences and aligning products with consumers’ core values to foster loyalty and deeper connections. Discover strategies for enhancing value here: https://lnkd.in/gnwaxDUT

Tomorrow! Join our CTO, Daniel Knauf, at the Acquia webinar, “Navigating AI Security Trends: Strategies for Risk Mitigation and Compliance.” Gain actionable insights into the latest security threats, practical solutions for meeting evolving industry regulations and seamless security integration. Register today: https://lnkd.in/g9zz8gr4

Tap into new opportunities by turning your customer data into actionable insights. Get an executive summary of your data management landscape, ready-to-implement recommendations and a detailed analysis of your core capabilities with our proprietary Customer Data Assessment. Request yours here: https://lnkd.in/gYajVWTH

As AI technology evolves, organizations are increasingly vulnerable to sophisticated cyber threats. In an upcoming Acquia webinar, our CTO, Daniel Knauf, will unpack the latest AI security threats, effective compliance strategies and best practices for ensuring protection without hindering innovation. Register today for this can’t-miss AI security discussion: https://lnkd.in/gntREHgW