"Tracking KPIs and leading indicators helps optimize and assess your program’s success. Metrics should be tailored to your business goals." Find out what else contributes to #ABM success in our handy guide: https://ow.ly/ssuU50Srmpi
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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We are thrilled to share that Merkle's Courtney Trudeau has been recognized as one of Boston's top women in tech by WomenTech Network! Learn about this honor and Trudeau's accomplishments here: https://ow.ly/JHTT50Srml3
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72% of #CX Leaders have already invested in and implemented AI-driven CX solutions, according to our 2024 CX Imperatives research. Learn more about business leaders’ priorities and behaviors through the lens of consumer expectations here: https://ow.ly/xCua50Srmje
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Patients desire to stay closer to home for cancer treatments. That's why the City of Hope leveraged Merkle's expertise to optimize its TV strategy, ultimately reaching 2M households. Learn more in our case study: https://ow.ly/ojQP50Srm7T
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Discover how #AI and customer lifetime value can transform your business! Pooja Mathur reveals tips to boost #CX, drive growth, and foster loyalty in Spiceworks: https://ow.ly/vnVE50Srm5B
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Merkle is proud to sponsor the BridgeTECH track at #Bridge24! Join us to learn how tech transforms the #nonprofit landscape and leverage it for your organization's growth: https://lnkd.in/dFpu9z3G
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Merkle reposted this
Some interesting learnings from the work Merkle has done with Salesforce Data Cloud
What I’ve Learned About Salesforce Data Cloud in 2024
Peter Rogers on LinkedIn
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What are CX leaders doing that set them apart from the rest of the competition? Pete Stein shares the biggest takeaways from our #CX research in this Campaign US article: https://ow.ly/86sO50SrlQF
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How can we bridge the gap between data and technology to deliver business outcomes? dentsu's Chief Data and Technology Officer, Shirli Zelcer discusses the opportunities and challenges ahead for Dataquest: https://ow.ly/t4WB50SrlNE
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We’re excited to announce that Sanchit Mendiratta and Trishe Goh have been appointed senior growth leaders for dentsu and Merkle. Read how they’ll integrate data-driven #CXM practices across Southeast Asia in LBBonline - Little Black Book: https://ow.ly/u6Ob50SrlJE
Dentsu to Expand CXM Business Across Southeast Asia with Appointment of Senior Growth Leaders | LBBOnline
lbbonline.com