MetaRouter

Need some light reading over the holiday?? We got you! Check out our Marketing Data Transformation research report with LXA. Learn about the challenges your peers are facing including "What alternative techniques is your organisation exploring to circumvent the demise of the 3rd party cookie?" 🤔 Download the full report here: https://lnkd.in/etvRWfNn

🐾 The Dog Days of Summer Are Here! 🐶 So we wanted to bring a little joy (and coolness 😎) to your feed by introducing some of the furriest members of the MetaRouter family. Whether they're keeping us company during Zoom calls, reminding us to take breaks, or just being their lovable selves, these pups bring joy and energy to our team every day. Show us your furry friends in the comments and share how they’re enjoying the summer! 🐕☀️ #DogDaysOfSummer #MetaRouterDogs #OfficePets #PetLove #Summer

Turn Up the Heat on Data Privacy with MetaRouter!🔥 This summer, it’s not just the temperatures that are rising—it's time to elevate your data privacy game too. MetaRouter is here to help you keep your customer data safe and sound while you enjoy the sunshine. Here's how we turn up the heat on data protection: • Complete Data Ownership: With MetaRouter, you hold the reins. Most tag managers still drop tags, but they let you pass some data (when there’s PII) server-side. We are totally tagless. • Compliance Made Easy: Stay cool under the pressure of regulations like GDPR and CCPA. MetaRouter ensures your data practices are always compliant with the latest standards by enforcing compliance at the point of ingestion, before vendors even see the data. • Real-Time Consent Enforcement: Handle consent like a pro. Our platform offers real-time consent enforcement, so you always respect and protect your users' privacy preferences. • Secure Data Transmission: Just as you protect yourself from the sun, we protect your data with private cloud, single tenant hosting and robust encryption protocols, keeping it safe from unauthorized access and breaches. • Data Sovereign Deployments: It’s not enough to just enforce compliance, regulations will demand sovereignty as well. We can put a cluster in every region. • Customer-Defined Schemas: Don’t retag your site, or redefine your analytics schemas. Just point the data you’re already collecting at us. Hear from our Head of Product, Greg Brunk, on how MetaRouter can help you keep up with changing regulations and be proactive about data privacy and compliance: https://hubs.li/Q02D0rJk0 #DataPrivacy #Compliance #DataSecurity #ServerSide #Summer #CustomerData #GDPR #CCPA #TurnUpTheHeat

Another Friday, another Dutchy Spills the Tea! Because there's really no better way to end the week. This week, Dutchy dives into the evolution of Tag Management Systems, from the early days of manual coding to the cutting-edge, AI-powered insights of today. What to Expect: 🚀 The Early Days - Manual tag management was a complex, error-prone process requiring extensive technical knowledge. 🔄 Evolution - With the rise of digital marketing, TMSs like Google Tag Manager and Adobe Launch transformed the landscape. 🔮 Future - Privacy-focused initiatives are driving the shift towards first-party data and server-side tracking. Stay ahead of the curve with this in-depth exploration and get insights into how tag management is shaping the future of digital marketing. Get the full tea here 🍵: https://hubs.li/Q02DKXvr0 #DigitalMarketing #TagManagement #AI #DataPrivacy #MarketingTrends #FridayReads #TGIF #ServerSide #Summer #CustomerData

Ticket sales now LIVE for Martech World Forum - August 7-9 in San Francisco 👏 sponsored by The Martech Weekly. And we are proud to be founding sponsors and leading 𝗧𝗲𝗮𝗺 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮. This is the perfect opportunity to connect with your peers in an intimate setting while gaining insights into the latest trends and strategies driving innovation in the marketing technology space. If you're a senior-level leader passionate about shaping the future of our industry, this event is for you. Only 150 tickets available!! The recent Melbourne event sold out completely, and with the rapid growth of marketing technology in the USA, we expect San Francisco tickets to go even faster. Secure your spot: https://lnkd.in/deT2HuGW 🎁 Bonus: Get a free 1-year TMW Pro Advantage subscription ($499 USD value) with your ticket!! #MWF #MartechWorldForum #SanFrancisco #MarTech #Innovation #AdTech #MADtech

Customer Highlight: HOMER Apple’s iOS store updated its compliance guidelines for the Kid’s category, prompting HOMER to seek an enterprise-grade platform for server-side integration with third parties like Braze, Optimizely, and AppsFlyer, along with internal data storage. By collecting Identifiers for Advertisers (IFDA) and sending them to their private-cloud endpoint, HOMER could safely match and process data internally, ensuring no personally identifiable information (PII) of children was shared externally. Centralizing data on a single platform and deploying it on their private cloud allowed HOMER to control and secure data collection, aligning with their mission to provide personalized and secure educational products for kids. 🔒 With MetaRouter’s secure data-routing platform for private cloud deployment, HOMER now owns its entire data infrastructure. MetaRouter filters and hashes sensitive data before processing, eliminates third-party tags by re-integrating them server-side, and seamlessly fits into existing systems. This ensures that data cannot be passed to third parties without explicit permission, giving HOMER and others unparalleled control and security over their data. HOMER can now focus on education while ensuring top-tier data protection. Learn more about what Ripal Sanghani had to say about this partnership during his time at HOMER: #DataPrivacy #MetaRouter #CloudSecurity #DataControl #TechInnovation #DigitalTrust #DataProtection

📣 Unlock the Power of TikTok with MetaRouter! 📣 Streamline your TikTok customer data with MetaRouter's unified tracking tag. Easily route your website and mobile events to TikTok, enabling you to: • Track up to 30% more data, including conversions. • Create precise advertising audience segments. • Measure campaign performance effectively. • Accurately attribute conversions to ads your customers have viewed on TikTok. • Simplify your setup with TikTok website pixel removal (while maintaining parity) And more... Ready to integrate? Follow our step-by-step guide to set up this powerful combination. Learn more here: https://hubs.li/Q02DfT-_0 Check out our other integrations here: https://hubs.li/Q02DfXqs0 #DataIntegration #CustomerData #CustomerData #AdTech #MarketingStrategy

Is your website "beach body ready"? 😎 Summer is officially here, and we want to make sure your website is tip-top shape (especially if you're planning for holiday). We’re here to help you achieve peak website performance by moving server-side for: • Speed Optimization: Faster loading times mean happier users, better search rankings, and more conversions. The MetaRouter tag loads entirely async, which allows for the quickest page paint possible before the MetaRouter library is activated. • Performance Enhancement: Smooth, seamless navigation by improving Javascript execution time to keep visitors engaged. • SEO Boost: Improved search engine visibility to attract more organic traffic. • Improved Time to Interactive (TTI): Remove unnecessary Javascript for a 80% TTI increase (compared to traditional tagging) • Better User Experience: An intuitive, enjoyable experience that keeps visitors coming back. Learn more about how you can optimize your website's performance by going server-side: https://lnkd.in/ehpVDPBf #ServerSide #Summer #TagManagement #WebPerformance #WebOptimization #WebDesign #SEO #PerformanceOptimization #WebDevelopment #UserExperience #TTT #WebsiteSpeed #SummerReady

Customer Highlight: CaliberMind CaliberMind, a leading analytics platform for marketers and revenue teams, optimizes pipeline and revenue growth by centralizing and analyzing diverse data sources. According to Nic Zangre, the VP of Customer Success and Revenue Operations, ensuring accurate and timely data delivery is crucial for building customer trust in their reporting. The challenge lies in aggregating a wide range of data—from website traffic to influencer marketing and firmographic de-anonymization—into comprehensive reports that meet various customer needs. To tackle this, CaliberMind adopted MetaRouter's whitelabel solution, streamlining data ingestion and routing to centralized data warehouses like Google BigQuery, Amazon Redshift, or Snowflake. By leveraging MetaRouter's capabilities, CaliberMind not only ensures seamless digital tracking and event streaming but also integrates this data with customers' CRM systems, marketing automation tools, and ad spend data. This approach allows them to rapidly solve complex business challenges using proprietary B2B data modeling algorithms and their Customer Data Platform. Discover how CaliberMind and MetaRouter empower marketers to drive informed decisions and accelerate revenue growth through advanced analytics and data integration: https://lnkd.in/eQ3T89_N #B2BMarketing #Analytics #DataIntegration #CustomerData #DigitalTransformation #DataManagement #DataStrategy

Customer Highlight: Silverbullet Capture more traffic and increase efficacy of downstream tooling? Yes please. See what Alex Jacobson has to say about our partnership 🙌 . #CustomerAppreciationMonth #CustomerHighlight #SuccessStory #CustomerWin #BetterTogether #FirstParty #ServerSide