MetaRouter

5 Reasons Why You Should Use MetaRouter to Supercharge Your CDP: 1️⃣CDP receives clean and compliant customer data in real-time, without new site updates or libraries on your website 2️⃣All data processing to the CDP occurs within a private cloud environment 3️⃣Our solution adapts to changes in the CDP’s data models and APIs without site updates needed 4️⃣ CDP gets much more addressable user profiles and can more easily power anonymous activation (4x audience sizes) 5️⃣Easily integrate with all third-party vendors for consistent and reliable data across your ecosystem Hear from Allegro on why MetaRouter is considered "A CDP's Best Friend" Learn more here: https://hubs.li/Q02FJNy00 #CDP #DataManagement #CustomerData #DataCollection #FirstPartyData #DataStrategy

Speed matters. Not only does it create a better user experience, but it directly impacts your bottom line. Lets's look at one of our customers: A Fortune 50 retailer came to us because their website wasn’t loading fast enough. They were losing steam in critical areas, like user retention, SEO rankings and revenue. What impacted performance most? The marketing, advertising, and analytics tools they needed required 53+ third-party tags on their website. In other words, their tagging ecosystem was bloated and slow. The solution? Through a private Google Cloud deployment of MetaRouter’s fast and flexible data routing platform, they moved the vast majority of third party tags off the page and onto our server side integrations. The results? ~700ms faster page load speed +7% increase in revenue 2,280 more conversions tracked (24 hours after implementation) And this is just one example! Learn more about how moving to server-side impacts site speed, SEO, and conversions here: https://hubs.li/Q02FPwy80 Ready to start the move to server-side? Let's chat! https://hubs.li/Q02FPtv60

🎅 🎄 Retail marketers, get ready for the holiday season! Join our exclusive online event with the MetaRouter and GrowthLoop teams to learn cutting-edge strategies to overcome the elimination of third-party cookies, measure ad-buy effectiveness, and tackle bot traffic. Discover three proven tactics to boost acquisition marketing and drive holiday revenue. Why Attend? ✅ Reach new audiences without PII ✅ Use AI for highly targeted customer profiles ✅ Track conversions and optimize ROAS Secure your spot now for actionable tips to attract high-value customers and maximize your return on ad spend (ROAS). #HolidayMarketing #RetailMarketing #DigitalMarketing #ROAS #MetaRouter #GrowthLoop #Webinar

🔍 Discover why MetaRouter's server-side tagging is a CDP's best friend! We help supercharge your entire tech stack by addressing some of the most pressing challenges in customer data management today, including data accuracy, privacy, and performance. MetaRouter ensures that your CDP works with the most consistent, accurate, and compliant customer event data possible by collecting customer information server-side. This enables a significant boost in your CDP's event volume, larger addressable audiences (yes, including anonymous users), and improved activation of that data. In our latest blog post by Jonathan Taylor, we delve into the strategic benefits of integrating Server-Side Tag Management with CDPs including delivering more and better customer data to your CDP while also overcoming browser limitations, improving data quality and security, and ensuring real-time data processing for better activation and personalization. Read the full blog post here: https://lnkd.in/ey2xcS4u #DataManagement #CDP #ServerSideTagging #Privacy #DataAccuracy

Discover how server-side tagging enhances CDPs, boosting data accuracy, privacy, and performance. Learn the strategic benefits and technical insights in our latest guide. #MarTech #CustomerData #DataPrivacy #ServerSideTagging #CDPs #MetaRouter

Just like you need sunscreen to protect your skin the summer, you need a privacy-obsessed data collection tool to protect your customer data. Pro Tips: 1️⃣Get rid of third-party tags that collect sensitive PII by re-integrating those third parties server-side. 2️⃣Drop, modify and encrypt sensitive or customer-requested data at the point of collection (before it's event processed) vs. trying to manage third-party data governance (GDPR). 3️⃣ Ensure your raw data stays completely inaccessible to third parties until you deliberately share it. 4️⃣Enforce your users' consent preferences across your entire vendor ecosystem, don't just collect and manage them. Let's shore up your defenses together. Learn more here: https://hubs.li/Q02DfWnQ0 #DataPrivacy #DataSecurity #GDPR #CCPA #DigitalPrivacy #CustomerTrust #DataProtection #DataGovernance #Compliance #Control

Our very own Product Manager, Matt Best, thriving as Server-Side Summer continues☀️

It's Friday! Which means another episode of Dutchy Spills the Tea 🍵 This week, Chris Dutch talks about the intriguing world of composable data collection—specifically, the age-old debate of building vs. buying solutions. Finding somewhere to live is much like choosing software. You have three options: rent, buy, or build. Each comes with its own set of benefits and drawbacks. He goes through cautionary tale about the complexities of building in-house solutions. Specifically, the requirements for this "build" scenario included: • Build Costs: $2-3M initial, $5-7M integrations, $2-3M annual maintenance. • Resources: Up to 29 full-time employees. • Challenges: Long integration times, high costs, and complexity. Sometimes, the smartest move is to leverage the expertise of specialized providers who can offer a superior, ready-made solution. So his opinion? Don’t reinvent the wheel. Find the right experts and work with them to deliver better results to your customers faster. Watch the full episode here: https://hubs.li/Q02GnHPN0 #BuyVsBuild #CustomerData #EnterpriseTech #DataIntegration #CustomerExperience

It's time to "get real" about real-time marketing. Timely and relevant interactions can significantly enhance customer engagement and drive immediate business impact. MetaRouter and Census exemplify how real-time marketing can be brought to life. MetaRouter provides a data routing solution that ensures real-time data is collected, processed, and delivered without delay. This allows Census to activate the data as the events happen. Learn more about how MetaRouter + Census can help you implement real-time marketing effectively, with a little inspiration to get you started as well 🙂 : https://hubs.li/Q02FPsXR0

As the digital landscape shifts with Google's plan to (inevitably) phase out third-party cookies by 2024 plus new privacy regulations, marketers must adapt. This change impacts Return on Ad Spend (ROAS) and marketing efficiency, especially for those relying on programmatic retargeting. But there's a solution... Save (and protect) your marketing budget by analyzing the entire visitor journey, reducing ad spend on identity retrieval, and shielding data from ad blockers. This results in more accurate data, advanced retargeting capabilities, and better overall ad decisions. Our latest guide, "Optimizing Your ROAS in a Cookieless Future," reveals how a modern solution can save you potentially millions in wasted ad spend. In this guide, you'll learn: • What is the "cookiepocalypse" and how does it relate to ROAS? • Alternative data collection methods • Five steps for maximizing ROAS with GrowthLoop and MetaRouter • Example use cases for improving ROAS in a cookieless world Download the full guide here: https://lnkd.in/eVSXyUTQ #DigitalMarketing #ROAS #CustomerData #MarTech #AdTech