MindFire Communications

Congratulations to ALM Positioners Inc. for being named Quad Cities Regional Business Journal's Manufacturer of the Year. We’ve had a blast working with Melanie Bennett, Kevin Toft, Pat Pollock, Mark Ross, Brett Stewart, Colten Brunenn and the rest of the  ALM team. Their commitment to excellence in customer service, industry and our community is taking the manufacturing industry to new heights! #ManufacturingIndustry #Branding #Agency

Put your hands together for the newest member of the MindFire team: Don Farber! Don’s got extensive experience building brands online with a reputation for getting things done! Case in point: he once turned a triangle sketched on a Post-It note into an award-winning website. As a certified SEO professional with a passion for digital innovation, Don is ready to ignite our client’s online presence and drive results. Welcome, Don! #NewHire #BrandingAgency #Marketing

Are your noteworthy events not receiving the media attention they deserve? In our latest blog post, our in-house PR expert, Denise Hnytka, shares valuable insights on securing earned media coverage. Learn why your events might be overlooked by the press and discover strategies to enhance your media presence. Learn more: https://bit.ly/4bgZ41S #BrandingAgency #Marketing #MediaCoverage

A lot can happen in five years … especially when you’re a project coordinator AND research pro at MindFire. We’re so thankful to have Kristin Enright on our team. Here’s to many more MindFire anniversaries together!  🎉 #EmployeeMilestone #BrandingAgency #Marketing

Shoutout to our friends at Martin Equipment for officially breaking ground on their new location in Cedar Rapids, Iowa! Your commitment to evolving with your customer’s needs and providing exceptional service is what makes you so legendary!  👏

Last week, our team was on location for photoshoots at QC MetroLINK and ALM Positioners Inc. We love capturing our clients in action, showcasing their passion and sharing their brand with their customers. Stay tuned for more content from these fun shoots!

Project GATEWAY is underway at Quad Cities International Airport (MLI)! ✈️ Thanks to our friend Greg Stecker of Stecker Graphics for installing the temporary wall design that our team created. We’re excited to be a part of reimagining and redesigning our hometown airport to create a world-class travel experience for our community! #QCThatsWhere #CreativeDesign #BrandingAgency

Crafting unforgettable campaigns is our passion! We teamed up with APQS to introduce its latest innovation – its smallest longarm quilting machine yet! The product launch highlighted Ellie's small footprint, big features and affordable price. With eye-catching creative and a strategic media plan, our print and paid social efforts ensured quilters everywhere got to know Ellie! Check out the campaign here:  https://bit.ly/4bS3ZHJ

Our PR Arsonist, Denise Hnytka, recently attended YWCA Quad Cities’ ribbon cutting for their brand-new building. We’re thankful to work with an organization that positively supports and empowers women and families in our community. Here's to a transformative journey ahead, one life at a time! 👏

Heads up, marketers! On July 1st, Google Universal Analytics (UA) data and properties will be deleted. The good news: you can still download your UA data before it's gone. This data can be crucial for trend analysis, informing future marketing strategies and comparisons as we continue the transition to GA4. The data – and the amount of it – that you retain is up to you. There are several questions you’ll want to ask before deciding what to do. • Would you like to go back and visit this information at some point? • What information do you need to make business decisions in the future? • In what format(s) do you need the data to take action on it? For example, do you need it in graphical format, or can you build your own conclusions with raw numbers? Depending on your needs, you may want to invest in a solution for archiving this data. At the very least, we recommend logging into your Google Analytics and exporting some of the data yourself – especially some of the more popular reports such as page views and user behavior.