Fast-fashion giant SHEIN has been aiming to produce content at the same pace it launches new clothes. At the Modern Retail Commerce Summit a few months back, Shein’s head of content creation Marisa Runyon spoke about how #Shein developed its content creation strategy to drive engagement and sales. Runyon spoke about how the company invested in an in-house content production team as well as livestreaming to keep up with Shein’s ever-changing assortment.
Modern Retail
Book and Periodical Publishing
New York, NY 10,781 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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http://modernretail.co
External link for Modern Retail
- Industry
- Book and Periodical Publishing
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- 51-200 employees
- Headquarters
- New York, NY
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- Privately Held
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Primary
1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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Next Friday, July 26 is the last chance to secure the best rate on entries to the Modern Retail Awards. Showcase how your company is modernizing retail, with the opportunity to join past winners from Walmart, poppi, Dagne Dover and more.
Modern Retail Awards
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Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as #PrimeDay, up 11% from a year ago. Here’s a breakdown of how Prime Day went. In this piece by Allison Smith, we speak to Vivek Pandya of Adobe, Judah Bergman of Jool Baby, and Ronak Shah of Obvi.
Online sales surge to $14B during record-breaking Prime Day
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Major players like Kotex, Always and Tampax have long controlled the feminine-care aisle. Now, period-care startups like Pinkie, Inc. are getting wholesale pickup in time for back to school. #periodcare #retail #womenshealth In this piece by Julia Waldow, we speak to Sana Clegg.
More teen-focused period-care startups are entering wholesale
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The Amazon ecosystem today is vastly different from only a few years ago. Before, premium brands had very differing views on the platform. For more luxury players, the fear was that selling on #Amazon would degrade a brand’s image. But the perception has changed drastically with, now, most brands having at least a semblance of an Amazon strategy.
3 ways brands' perceptions of Amazon have changed
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A little over a decade ago, energy drink brand CELSIUS Holdings, Inc. was being delisted from many of its #retail partners. Now, it's become one of the hottest beverage companies on the market. CEO John Fieldly spoke about the brand's growth.
How Celsius rebranded itself to be a premium wellness energy drink
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Khaadi Corporation, a fashion brand that began in #Pakistan especially known for women's clothing, is expanding into North America for the first time. Here's what's behind the move. #fashion #retail In this piece by Mitchell Parton, we speak to Eric Lestin of Cushman & Wakefield, and Sudip Mazumder of Publicis Sapient.
Pakistani fashion brand Khaadi makes first moves in U.S.
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Spanish fast-fashion retailer MANGO is rapidly opening stores across the U.S. in a bid to make the country one of its top three markets. #fastfashion #retail In this piece by Julia Waldow, we speak to Shane Grenley, and Neil Saunders of GlobalData Retail.
Inside fashion retailer Mango's playbook for U.S. expansion
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Ray-Ban's owner EssilorLuxottica announced it acquired #Supreme for $1.5 billion, just a few years after VF Corporation paid $2.1 billion for the streetwear brand. In this piece by Gabriela Barkho, we speak to Jessica Ramírez of Jane Hali and Associates, and Sunny Z. of Coresight Research.
What EssilorLuxottica gets out of its $1.5B acquisition of Supreme
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Michelle Peterson, CMO at Kendra Scott, hates the idea of a division between brand and performance marketing. “Who in my team is doing marketing that isn’t performance-driven?” she asked. It’s an important distinction she makes in all of her decisions. When she joined the jewelry company in 2022, there were two distinct teams. “I was like, no, because then what is everyone else doing?” Peterson said. “I don’t love that characterization.” #performancemarketing #brandmarketing
Why Kendra Scott's CMO doesn't believe in siloed performance marketing
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