Mutiny

Enrollment for the ABM MBA is now OPEN! This faculty does things a little differently: no high-level ABM strategy or theoretical teachings. Every two weeks, we’re launching a new class with a new ABM leader focused on a specific play they’re seeing success with. They're going to dig deep and break down strategies into repeatable playbooks you can implement at your company - no matter how big or small. Now, it's time to meet your professors: — Casey Patterson from Snowflake — Noa van der Stam from Qualtrics — Grace Kleaveland Kupczak from 6sense — Brittany Brown and Inga Keizare from Lokalise — Ryan Narod from Mutiny — Cristina Daroca from Riverbed Technology — Ben Staley from Vendr — And more to come! Learn from the best and bring their tactics back to your own account-based marketing program. ➡️ Find the link to enroll in the comments below

See exactly how we define our target accounts and how we take action on that list. Grab your seat for this very special session

Looking for creative ways to warm up a cold account before your BDRs reach out? Lokalise turned up the heat with these account warming techniques: 🏭 Cast a large net with industry-specific ads 🎪 Run ads to target accounts you know will be at upcoming trade shows 📢 Tailored content to accounts in active buying stages The result? When their sales team reached out, it was like reconnecting with an old friend. Learn more about Lokalise's industry-focused ABM strategy here: https://bit.ly/3WehAE0

I'm seeing a lot of companies in my space rolling out account-based marketing strategies. Why? A few reasons: – Personalization At Scale: Manually building personalized assets for your top 10 target accounts is a lot of work. AI has changed the game and personalization at scale is now possible. – Channel Degradation: The marketing channels we've relied on for demand gen are all losing their effectiveness all at the same time. GTM teams are re-evaluating how to reach their prospects in the most efficient and effective way possible. – Best-Fit Customers: ABM lets you focus your team and resources towards accounts that you know will be good customers. This reduces the need for qualifying thousands of random leads. We've also been grappling with these challenges at Mutiny. So we've decided to do something a bit unconventional: we're going to open-source our entire ABM strategy with you. Join us on Wednesday, July 31 at 12PM ET | 9AM PT, as we share exactly how we built Mutiny's target account list. Ryan Narod will be joined by Adam Schoenfeld, CEO at Keyplay, to dive deep into our ABM strategy and the steps we took to create a robust and accurate list of best-fit target accounts.    And here's a little teaser: after the session, we'll be publishing our actual target account list. See if your company is on our target account list and explore the custom microsite we've created just for you...   Reserve your spot here: https://lnkd.in/e4tXW2DD

"Focus on industries, not individuals." This counterintuitive approach helped Lokalise crack the code on scalable ABM with a low ACV. Here are the steps they took: 🔎 Identified high-potential industries based on historical sales data 📢 Created industry-specific content 🎯 Launched targeted campaigns 🫡 Aligned sales and marketing efforts The outcome? More relevant outreach, higher engagement, and faster sales cycles. ABM doesn't always need to be 1:1 or even 1:few. Lokalise found that by honing in on a particular industry they could scale their ABM without over-spending. Check out their full industry-first ABM strategy here: https://bit.ly/3VZZnbY

How do you break into large Enterprise accounts as a small company? Simple: partner with a big brand and work together. Join us today at 12 PM ET, 9AM PT to learn the account-based partnership play that Ben Staley has used to close some of the biggest deals of his career. He will even walk us through how to get aligned on shared ABM goals along the way. Grab your seat here: https://lnkd.in/esu-6piY

Tomorrow, Ben Staley from Vendr will share his playbook for running an account-based partnership play that he's used to close some of the biggest deals of his career. Don't try to do it all yourself! Use his playbook to work with your partners to hit joint goals. Wednesday, July 10 at 12:00 PM ET | 9:00 AM PT Reserve your seat: https://lnkd.in/esu-6piY

Lokalise ditched the spray-and-pray approach in favor of an ABM strategy. Here's what happened next: 🎯 They became laser-focused on specific industries 🧍♂️ Redefined their Ideal Customer Profile 🧾 Sales saw better leads come through The result? A lean, mean ABM machine delivering real ROI. Turns out, in B2B, precision beats volume every time. Lokalise's journey proves that sometimes, less really is more. See how they scaled their ABM program with an industry-focused approach: https://bit.ly/3VZZnbY

1 + 1 = 3 when you work with partners: 📋 Larger target account lists 👥 More teammates 💰 Combined budgets Ben Staley from Vendr will share his playbook for running an account-based partnership play that he's used to close some of the biggest deals of his career. Don't do it all yourself — work with your partners to hit joint goals. Tune into the next ABM MBA class to learn the full playbook. Wednesday, July 10 at 12:00 PM ET | 9:00 AM PT Reserve your seat: https://lnkd.in/esu-6piY

Does this sound familiar? "The GTM org needs to be a lot more focused on enterprise accounts...smaller deals just aren't as impactful for us as a bigger deals." Trying to be everything to everyone often means connecting with no one. That's why Riverbed pivoted to an account-based marketing (ABM) strategy - targeting their highest-value prospects with laser-focused campaigns. Here are 3 reasons they decided to make the shift to ABM: 1. 🕳️ Plug the Leaky Funnel: Generic campaigns see huge drop-off as leads fizzle out. ABM nurtures real engagement from early on. 2. 🎯 Pinpoint Your Ideal Accounts: With finite marketing resources, why spray and pray? ABM lets you zero in on the accounts that matter most. 3. 💰 Accelerate Deals: ABM has been shown to generate higher deal sizes and revenue. An account-based approach maximizes marketing's business impact. The proof is in the pudding. Want to see how they did it? Check out the ABM MBA class taught by Cristina Daroca that shares how she was able to align the GTM team around an ABM strategy. https://bit.ly/3VZSmsw