Mythical and food Creators featured heavily on the menu at VidCon this year. On Saturday, Mythical Chef Josh Scherer and the hilarious Nigel Ng, best known to fans worldwide as Uncle Roger, joined our team of elite pro taste-testers from Sporked — Managing Editor Gwynedd Stuart and content Creator / producer Jordan M. — to explore the current trends in food entertainment and the funny business of eating online. Later that day, Chef Josh led the first-ever live presentation of Mythical Kitchen's wildly popular debate podcast "A Hot Dog is A Sandwich" with ALL five Kitcheneers onstage, each passionately advocating for their favorite flavor — sweet, sour, salty, bitter, or savory. Congrats Josh, Nicole Hendizadeh, Vianai Austin, Lily Cousins, and Trevor Evarts on an awesome show, closing out a very successful VidCon for Mythical.
Mythical
Entertainment Providers
Burbank, California 28,655 followers
Mythical creates entertainment, products, and experiences that inspire human connection through curiosity and comedy.
About us
Mythical is an entertainment company and lifestyle brand founded by life-long friends Rhett & Link, who began their career creating wildly popular comedic songs, surreal sketches, and low-budget local commercials. With programming 7 days a week, their combined YouTube channels have over 75 million subscribers and 25 billion total views. The brand also contributes to a variety of charities including LA LGBT Center, Make A Wish, Inner-City Arts, St. Jude, NAACP, vote.org, and more.
- Website
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https://mythical.com/about
External link for Mythical
- Industry
- Entertainment Providers
- Company size
- 51-200 employees
- Headquarters
- Burbank, California
- Type
- Privately Held
- Specialties
- YouTube Content, Social Media Content, Branded Integrations, Marketing, Apparel, Comedy, Video, Social Media Marketing, and E-commerce
Locations
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Primary
PO Box 6578
Burbank, California 91510, US
Employees at Mythical
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Deanna Reed
Founder Artist Orphaned Bears & Rabid Varmints, YouTuber Content Creator "The Mythical Forest" /Entertainment Manager to Boris Amado H.O.P.E. /…
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Fa ( as in fa-la-la ) Lane
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Mark Byers
Songwriter & Music Producer at Markaholic
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Riva Rios, MSN RN
Together, we can make a difference in the world of nursing, education, and the well-being of healthcare professionals. Let's connect and create…
Updates
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At VidCon this week, Mythical and Lunar X hosted an evening event overlooking Disneyland, celebrating the innovative Creator-led media companies we've each backed with investment and advisory. It was a pleasure to converse with industry peers and toast the impactful work of the Creators, operators, journalists, and platforms shaping the future of Creator-led media and entertainment. Here’s to many successes to come; excited for next year already.
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Mythical Ventures, our creator investment fund, rocked out VidCon this week. Gwen Miller, Ventures’ operating partner, represented Mythical’s perspective on channel growth and the importance of custom strategies tailored to each channel. For those who couldn’t attend: your data is just your audience talking to you in code, listen. Look at your data holistically to balance your upload schedule to achieve your goals. In several sessions, she also shared the stage with YouTube’s Todd Beaupré and Rene Ritchie, opening up the curtain on how the algorithm works. Mythical Ventures investees Jarvis Johnson, Daniel Thrasher, and The Sorry Girls, all exemplary Creator media entrepreneurs, also took the stage in featured programming. For more info about Mythical Ventures: https://lnkd.in/g47kAeHd
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9 shows over 13 days & the first leg of the Good Mythical Tour is complete! Being in a sold-out theater filled with Mythical Beasts each night was such a special experience in the creator-fan relationship & an amazing reminder of why we love what we do here at Mythical so much. In addition to thanking our entire team for holding down the fort back home, we'd like to take a moment to recognize the cast & crew that truly went above and beyond to make this show happen day in & day out: Stevie Wynne Levine, Josh Scherer, Chase H., Emily Fleming, Michael Pasley, Nicholas Novak, Karolyna Garza, Jenna Purdy, Kathryn Hitchan, and Dylan Lloyd. This experience wouldn't have been the same without them & we're incredibly proud to call them our crew.
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Gwen Miller, the leader spearheading Creator Growth for our Mythical Ventures investment effort, is set to speak at Open Sauce year this year! Open Sauce brings together the best & brightest from the worlds of Creators, Makers, and STEM. We're excited to have Mythical represented in this conversation & for Gwen share her experience using data to drive audience growth!
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Welcome to Mythical, Jawhara Tariq! We're thrilled to have you join our leadership team 🎉
Mythical Entertainment Taps Jawhara Tariq to Lead Venture Investing and Strategy (Exclusive)
https://www.hollywoodreporter.com
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"We've always compared ourselves to the well-known stable of broadcast TV late-night shows given the nature of our show's formats. The truth, on the page and in the numbers, is that we rank right alongside those traditional peers. But what’s more notable, is that not only do we outrank all of the big hitters in that 18-34 demographic column, but we double the viewership of all of the other late-night shows combined for that age group." Stevie Wynne Levine speaks for us all here (as she often does) - leading the way for the Mythical Crew & digital-native creators creating industry-leading, TV-quality programming! Check out her entire interview with YouTube!
Stevie Wynne Levine of Mythical: Digital-native creators have earned recognition in the entertainment industry
blog.youtube
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"I visited Rhett and Link’s studio last year, and I was blown away by the speed of their creativity and their strategies to respond to viewer feedback. Traditional shows have to wait for their next season to take cues from their audience, but creators can instantly tweak their approach based on fan feedback and sophisticated analytics." High praise coming from Neal Mohan in The Hollywood Reporter! We couldn't agree more -- it's time for Hollywood to recognize the high-quality independent television being made by digital-first creators. And now, you heard it here first: For Your Consideration, Good Mythical Morning has been submitted for the Primetime Emmy Award for Outstanding Short Form Comedy, Drama or Variety Series.
YouTube CEO: It’s Time for the Emmys to Embrace Creators (Guest Column)
https://www.hollywoodreporter.com