National Public Media

We are excited to announce that as of August 1, fan-favorite program This American Life will join the roster of podcasts available for sponsorship through the NPM team. Says Host Ira Glass: "We are thrilled to be partnering with NPM. We talked to lots of companies about taking over our podcast sales, and NPM saw the biggest potential in our show. They also understand our roots as a show that began on public radio, and the sound we’re going for with the ads on our podcast.” https://lnkd.in/eZPmAHYY

We were thrilled to join the IAB for yesterday's Podcast Upfront with Adelaide Metrics CEO Marc Guldimann and Organic Valley Chief Brand Officer Jaclyn Cardin. Check out more details from our presentation - and download new research from Adelaide and NPR - at www.npr.org/upfront.

Why news, why now? NPR CEO Katherine Maher joined the IAB's "Spotlight on News" event earlier this week with leaders from CNN, NBCUniversal, The New York Times, and BBC to discuss the importance of quality journalism in today's world. Check out the full conversation below. #SpotlightonNews #NewFronts https://lnkd.in/gCvt2yGu

How do listeners respond to podcast ads? Recent research from a variety of sources confirms podcast listeners are not averse to ads, pay more attention to ads in podcasts than other media, and take action in response to the ads they hear. For NPR podcasts, the engagement and impact brands see is at a whole new level. Learn why your brand needs NPR podcasts on our website. https://lnkd.in/e6eFiuxu

Congratulations to our fearless leader Gina Garrubbo (she/her) on this incredible honor! We are so grateful for Gina's dedication and commitment to the industry and all she does for NPR and NPM.

A new analysis from Sounder & NPR reveals that NPR’s news shows are significantly safer for brands than the average podcasts in the news genre - an impressive 81% of NPR’s news content is classified as unrelated or low-risk for sensitive topics versus the general average of 54%. NPR sponsorship provides access to a powerful medium that reaches large, engaged audiences everyday – and with a catalog of trustworthy, high-quality content, NPR does news differently. Learn more about the study from Inside Radio below. https://lnkd.in/gwEHgkr5

We are thrilled to see NPR's New Now and Up First podcasts ranked as the #1 and #3 podcasts in the U.S. on Podtrac, Inc.'s December rankings! Check out the rankings below, and find NPR podcasts wherever you listen. https://lnkd.in/gxnG_WeJ

Check out the latest installment of the Spoken Word Audio Report, released today from NPR and @Edison Research! This year's Report finds spoken word audio listening time and audience size maintain record highs in the U.S. Learn about this audience's consumption habits and preferences in the new Report, available below. https://lnkd.in/eUJUtTx2

Have you registered for the Spoken Word Audio Report webinar yet? This Thursday, we’re unveiling the latest installment of the Report with Edison Research in a live webianr. Register today to be among the first to see the new data and insights on spoken word audio consumption in 2023. https://lnkd.in/eWv_YU2R

The Spoken Word Audio Report from NPR & Edison Research is back for its fifth year! The 2024 Report will be presented in webinar on November 9, and includes insights on spoken word audio consumption with a special emphasis on location, exploring how listeners engage at home, at work, in-car, and other locations. Register now to secure your spot and be among the first to access the latest data and trends! https://lnkd.in/eWv_YU2R