The first step to an effective strategy is prioritizing your focus. Brands often fail by trying to bite off more than they can chew. Making sweeping changes across their entire catalog. This is problematic for several reasons. For one, you always want to verify that your strategy works no matter how sound. This way you can avoid a lot of wasted effort. Also(and this is especially true of larger catalogs), not all of your catalog is worth optimizing at first. Focus on impact. At Nectar, we divide your products into three tiers. 1. Best Sellers 2. Needs Work 3. Slow Movers Read the whole strategy: https://hubs.la/Q02H3JPT0 #amazon #amazonads #shopify #etail #retail #ecommerce
Nectar
Advertising Services
Ardmore, Pennsylvania 4,240 followers
Nectar delivers big results through boutique service, scaling brands online with great ad strategy and amazing content.
About us
Nectar is a performance marketing agency scaling brands on Amazon through careful ad strategy and great content. Nectar places a deep emphasis on harmonizing high-quality content with data. We deliver big agency results through boutique style service. There are no one size fits all cookie cutter strategies here. Your brand deserves a plan that fits your concerns, positioning, and goals. Our innovative practices, years of experience and partner-centric nature means we are more than just a sales and marketing team. Instead, we are an extension of our partners' team that continually finds new opportunities for growth. Nectar delivers marketing solutions for clients on third-party marketplaces and first-party websites across every industry. Nectar has resources to grow every aspect of an online business, including channel-specific account managers, ad buyers, strategists, data analysts, and an in-house studio creative team with photographers, videographers, graphic designers and copywriters specializing in ecommerce.
- Website
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https://www.thinkNectar.com
External link for Nectar
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Ardmore, Pennsylvania
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Account Management, Amazon, Marketing, Advertising, e-Commerce, Creative & Content Services, Shopify, Amazon PPC, A+ Content, Brand Store Design, Product Photography, Amazon Agency, Amazon Catalog Management, Retail to Ecom Transition, Agency Switching, Website Marketing, Email Marketing, Social Media Marketing, Increasing Sales, and Brand Growth
Locations
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Primary
Ardmore, Pennsylvania 19003, US
Employees at Nectar
Updates
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Great design has the power to: Create a smoother shopping experience. Build confidence in your brand and product. Increase basket sizes. Lower the mental hurdle that it takes to go from browser to buyer. Ultimately increasing conversions, and therefore sales. You can have the greatest SEO. The best ad campaigns. But if the content doesn't look good, you're risking your sales. Check out our graphic design portfolio: https://hubs.la/Q02GW3p20 And download our ungated guide to how our in house studio onboards and delivers for our partners: https://hubs.la/Q02GW2Gf0 #amazon #amazonads #shopify #ecommerce #graphicdesign
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Healthy Pet was having trouble retaining customers and meaningfully increasing new-to-brand sales. Nectar's advertising team went to work engaging top of funnel customers by adopting Amazon's Demand Side Platform (DSP). Nectar was able to find new relevant audience segments and aggressively retarget. The results were amazing (and lasting). Link to case study: https://hubs.la/Q02GKlVv0 #DSP #amazonads #amazon #ecommerce
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Nectar overhauled the SEO for one of our partners and got huge results. It was challenging to be sure. The partner is in a very crowded market. But through research, testing, high intent and timely keywords. Cleaning up the catalog and getting specific. We saw big improvements in sales in just 30 days. Link to full case study: https://hubs.la/Q02Gx-hQ0 #amazon #amazonads #amazonstrategy #amazonseller #ecommerce
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Brics got the full Nectar workup on their Amazon presence. What does that mean? Cleaning up and prioritizing their catalog. Optimizing their SEO and listings. Making a custom ad strategy to accelerate brand growth. Getting their products in front of the right eyes. Then crafting perfect visual content to drive the sale (A+, brand store, infographics, images). Driven by our painstakingly detailed brand guidelines made in collaboration with the partner. After all, what good is all that work to get shoppers to the products if they don't convert into buyers. Once in place we continued optimization. Looking for opportunity for incremental growth. (Set it and forget it is never good enough) Tweaking campaigns, taking care of inventory issues. Continuing to push for profitable sales. The results were amazing. Nectar has dedicated teams for each one of these efforts. Collaborating together and with our partners to craft a strategy that's right for them. There's no one size fits all. But you don't have to take our word for it. Link to case study: https://hubs.la/Q02G9ytm0 #amazon #amazon ads #ecommerce #shopify #retail
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You've got to stop treating your brand store like an catalog. Many brands waste their biggest potential Amazon asset by trying to pack as much in as possible. A product dumping ground. But a brand store is YOUR place on Amazon. It's a chance to stand out. Establish authority. Build buyer confidence. It's also the number one place to improve the shopping experience. You have the most control over how your brand and products are displayed. It's the closest thing to your own website on Amazon. Check out the before and after of Gotham Steel. And how organic sales immediately increased by over 17% after redesign. https://lnkd.in/ep8UNDkc #amazon #ecommerce #amazonads #shopify #brandstore
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With huge competitors and a higher price point. Waterdrop was having trouble making inroads in the US market. The Nectar team went to work. Redesigning their brand store. Testing bundle sizes. And implementing a strategy to grow subscribers. The results were amazing: Customer Lifetime Value (CLV) increased by 36% in under six months. Customer Acquisition Cost (CAC) was reduced by 34%. Subscribe and Save Success: Monthly Subscribe and Save (S&S) sales grew by 76.9%, nearly doubling S&S subscriptions in under five months. Check out the full case study: Amazon: Subscribe and Grow https://hubs.la/Q02FyGks0
Amazon: Subscribe and Grow
thinknectar.com
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After Nectar redesigned the Hero Cosmetics brand store they had a: 54% increase in sales YoY. 26% increase in sales to visitors ratio. 59% average order value increase. Imagine what a new brand store could do for your sales. Check out the full case study along with before and after pictures: https://lnkd.in/e_-4R44Z #amazon #shopify #ecommerce #design #brandstore
The Hero’s Journey: A Cosmetic Overhaul for the Brand Store
thinknectar.com
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Your brand store can transform an online shopping experience. It can increase buyer confidence and brand recognition. It can and will, if done right, increase your sales. If it is a poor experience, the opposite is true. Gotham Steel was suffering from clutter and a poor UI. The Nectar creative team went to work. And they delivered. Resulting in increased organic sales of 17.6% almost immediately. Check out the before and after in the case study: https://lnkd.in/ep8UNDkc hashtag #amazon #ecommerce #shopify #design #brandstore
Online Catlog to Engaging Website: A Brand Store Transformation
thinknectar.com
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It's tough to find success on Amazon even for established brands. It's highly competitive. It's resource intensive. Without the right strategy and diligence, you will waste a lot of money. And get less than optimal sales. Nectar has the expertise to grow brands on Amazon. We make expert growth strategies depending on your brand's current market position. We get your products in front of the right audience. And create content that converts once the audience is there. It's an investment in your brand that pays for itself. Sales & growth. Less Pain Per Click. But you don't have to take our word for it. Check out Nectar: https://hubs.ly/Q02BlnYp0 #amazon #amazonseller #amazonvendor #amazonads
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