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🚨 58.5% of all Google searches are zero-click in 2024. 🚨 In addition to an estimated 25% drop in searches by 2026 (Gartner), search is becoming a less potent strategy in today's marketing mix. The key for marketers will be relocating efforts to new areas that are gaining ground. Internally, we are increasing resources into these three areas to wrap up the year: → Influencer Marketing → Experiential Marketing → Social, specifically short-form video What an amazing time to be a marketer! #DigitalMarketing #MarketingTrends #ZeroClickSearch #AIOverviews #MarketingStrategy #InfluencerMarketing #ExperientialMarketing #SEO #SearchEngineOptimization #Marketing2024 https://lnkd.in/grKS3DaZ Source: clickstream panel provided by Datos. Graphic Concept: SparkToro