We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Did you meet our team at the #QuirksEvent2024 in NYC? Get the recap below! 👇
It was an exciting week meeting with clients, partners and insights leaders at the #QuirksEvent2024 in NYC! In case you missed it... 🎤 Nathaniel Woldstad and Hannah Lapkin, Microsoft shared how they are building bridges to customer loyalty with an innovative data fusion initiative. 🍽 Several event attendees and clients enjoyed and intimate evening with panoramic city views at Electric Lemon …and much more. Connect with us to learn more or meet us at future events! #growthfromknowledge
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The use of synthetic respondents could reshape market research... but how do we ensure we’re not diminishing the quality of real consumer data? To tackle this issue, Julie Dellert, VP of Product Leadership at BASES, explores the promises and pitfalls of this technology—and its potential to disrupt and accelerate innovation cycles. Read the full article here: https://lnkd.in/esbz-TzQ #AI #SyntheticRespondents #MarketResearch #NIQFullView
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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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Celebrating 90 years of GfK and 1 year stronger together! Our combined expertise unlocks a powerful future in market research. Hear from Jürgen, our Senior Consultant for Retail Partnership.
We're proud to commemorate GfK's 90th year and the first anniversary of our powerful combination with NIQ. Our team's united expertise fosters a bright future as we leverage a century of knowledge to propel us forward. Dr. Jürgen Kirsch, our Senior Consultant for Retail Partnership shares his excitement. #TheFullView
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Last week, our very own Kaleigh Theriault, Associate Director of Beverage Alcohol Thought Leadership, spoke to CNN about Gen Z's (21+) evolving drinking habits and their impact on consumer trends This generation's choices are reshaping the market landscape, reflecting broader shifts in social behaviors and preferences. As an example, brands are expanding beyond beer and diversifying their product portfolio with flavorful concoctions to specifically appeal to this demographic. Read the full interview here: https://lnkd.in/eH3Hstuu #GenZ #ConsumerTrends #CNNInterview #MarketInsights
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🍹 Missed our live webinar? Catch up now! Our "Global State of the On-Premise in 2024" webinar is now available on demand. Dive into key insights from our experts Charlie Mitchell and George Argyropoulos, covering: - Latest global channel trends - Growth drivers for brands - Winning strategies in the On-Premise sector - Insights from 38 countries 🔗 Watch now and stay ahead in the beverage industry: https://lnkd.in/eBRWcdBm
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Happy AI Appreciation Day! 🤖 Today, we reflect on how artificial intelligence (AI) has revolutionized the way we work and the world-class service we've been providing our clients for over 20 years. So how does AI play a crucial role in our business? At NIQ, we leverage this technology to automate complex processes, analyze vast amounts of data with precision, and deliver personalized experiences that meet the unique needs of each client. Want to learn more? Take a look at our AI webpage for more information: https://lnkd.in/eitY2kfm #AI #AIatNIQ #TheFullView
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📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive: Harnessing Product Insights Data into eCommerce Wins
www.linkedin.com
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We're about to go LIVE with "The Prime Directive: Harnessing Product Insights Data into eCommerce Wins." Don't miss out on these amazing insights from Sherry Frey and Brian Crosby! Join below at 11EST. 👇 #PrimeDay #RetailInsights #FMCG
📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive: Harnessing Product Insights Data into eCommerce Wins
www.linkedin.com