Nulo Pet Food

Nulo Pet Food

Manufacturing

Austin, Texas 10,980 followers

We fuel incredible pets with incredible food.

About us

At Nulo, our mission is to inspire people to live active, healthy lifestyles with their pets while making better choices in their pet nutrition. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.

Website
https://nulo.com/
Industry
Manufacturing
Company size
51-200 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2009
Specialties
Pet Food, Pet Nutrition, Dog Food, Cat Food, Dog Nutrition, and Cat Nutrition

Locations

Employees at Nulo Pet Food

Updates

  • View organization page for Nulo Pet Food, graphic

    10,980 followers

    In every pet parent's heart, there's a triumphant dream, a vision of victory. But behind this dream, there's a loyal companion with four paws and a tail. Nulo's "Fuel Incredible" mission celebrates this special bond - the silent, steadfast support from a pet in a human's journey through life. Today, we are proud to debut our most inspiring broadcast spot yet, titled "Every Dream They Hold". The campaign features a mix of digital media, social media, print, linear TV, connected TV, and OOH. The cornerstone is our 60-second television spot that will appear on the networks of NBCUniversal and ESPN, showcasing Nulo’s team of athlete ambassadors and their pets, highlighting some of America's most decorated athletes, including Simone Biles, Caeleb Dressel, Gabby Thomas, Regan Smith, Ryan Crouser, Chase Kalisz, Anna Hall, and Jessica Long. In partnership with Nulo’s in-house creative team, and directed by Kelly Lipscomb of Widespread Creative, the spot begins at the break of dawn as each athlete awakens with their pets and prepares for the day. It tells a story of perseverance, illustrating the ups and downs of a rigorous training schedule and the emotional support their pets provide in their quest for excellence. To those who wake up before dawn, who push through one more lap, one more mile, we recognize the unspoken connection that fuels their journey. Their pet, their companion, is there - in the quiet moments of defeat and the exuberant moments of unparalleled achievement. Nulo's mission is about more than just winning. It's about shared journeys, unspoken encouragement, and the strength drawn from a pet's unwavering companionship. It's about those moments when we want to give up, but a nudge, a purr, or a tail wag says,' "Keep going, friend." At Nulo, we believe in nourishing both body and soul. Your pet isn't just a companion; they're a part of your team, your dream. Join us in celebrating a journey towards great things in life, shared with our most faithful of friends. Because behind every incredible story, there's a pet who's inner-athlete dreams of victory too. #FuelIncredible #marketing #advertising #sportsbiz

  • View organization page for Nulo Pet Food, graphic

    10,980 followers

    We are proud to continue leveraging our Fuel Incredible #marketing campaign to spotlight our partnership with Search & Rescue Teams across the United States. These highly trained teams made of up humans and canines assist with searches for missing people in a variety of different environments, including urban cities, the wilderness, water, mountains, and more. The skills of search and rescue dogs can mean the difference between life and death, and we are proud to fuel the incredible work that they do.   The Sun Valley Avalanche Dog, Arizona Search Dog, and Jackson Hole Avalanche Dog teams all choose Nulo for their incredible canines because our high animal-based protein, low carb premium food supports lean muscles, promotes lean body mass, and provides stable energy levels to help them unlock their full potential.    Find out more about why the world’s best search and rescue teams choose Nulo in the video below. #marketing #advertising #FuelIncredible

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Funding

Nulo Pet Food 4 total rounds

Last Round

Series unknown

US$ 28.4M

See more info on crunchbase