Pacific Content

I work with some ridiculously talented podcasters. Pacific Content now has Official Selections in the audio categories at both The Tribeca Festival AND #TribecaX2024. Our podcast IRL: Online Life Is Real Life has just been selected for the Tribeca X honours, which we share with the Mozilla Foundation. h/t to Erin Pettit, Kristie Chan, Annie Rueter and Aparita Bhandari here at Pacific Content, as well as our host Bridget Todd, and Solana Larsen, Eeva Moore, J. Bob Alotta, Neha Ravella & Kasia Odrozek at Mozilla. And a show concept called The Beautiful Fire, in partnership with BAD ROBOT PRODUCTIONS, INC will be one of the selections in the non-fiction audio category at Tribeca. w/ Andy Sheppard, Dominic Girard, Mark Angly, Emily Shank, Christina Choi and host David Weinberg What's the line? "It's an honour just to be nominated"? With teams like these, it truly, truly is. https://lnkd.in/g7HVXHkU https://lnkd.in/gWqrBwvw

In honor of Global Accessibility Awareness Day, our team shares tools and best practices on how to make your audio content more accessible. According to the WHO 1.3 billion people have a significant disability. Not all people with disabilities would find a typical podcasting experience to be a barrier, but for those who do, there are some things we can do for our productions that can make a difference. Start here to make your podcast more accessible. From Jennifer Leask, with contributions from Robyn Edgar & Mark Angly

Episode descriptions (also referred to as episode summaries, or show notes) are one of your best chances to draw the listener in. It can make or break whether they decide to click play! So what should you put in your show notes? How do you write it? And what are some best practices? Showrunner Pippa Johnstone shares everything you need to know to write show notes that will catch listeners' attention! https://lnkd.in/ggFwCXCV

It's official: Our project with BAD ROBOT PRODUCTIONS, INC and David Weinberg will be featured at Tribeca Audio. Three men stumble into the woods to commit a crime. Instead, they spark a chain reaction that leads to international headlines, destroying thousands of acres of forest. Check it out: https://lnkd.in/geSdy-Wi

We've been getting a lot of questions about the perfect podcast ad. It's no surprise: brand-building now accounts for 61% of podcast advertising (IAB), and brands are investing more into podcasts than ever before. Here's part 1 of 2 on our philosophy of designing the most effective produced ad, how to find the audience, and how to turn your ambitions into reality. By Russ More

If there’s one thing we love (besides a really good story), it’s data. So, when Sounds Profitable announced they’d be releasing a new study, The Ad Bargain, we were excited. And the research doesn’t disappoint. Unsurprisingly to those of us in the industry, podcasting may be the most slept-on attention bargain for brands. Let’s dig into some of the nitty gritty results that stood out to us. 

Have you voted yet?? The Webby Awards voting closes at midnight PT, tonight! You can vote here: https://lnkd.in/gqD_cVHe On What Should I Do With My Money, we match real people, asking real questions about their money, with experienced Financial Advisors. You’ll hear answers to important questions like: Is now the right time to buy a house? How should I be saving to cover the cost of college? How much do I really need to retire and am I on track?

3, 2, 1... go vote! https://lnkd.in/gqD_cVHe Morgan Stanley The Webby Awards

We're proud of all of the work we do, but a few The Webby Awards noms never hurt! Congratulations to our partners at Morgan Stanley & Mozilla, and the brilliantly creative teams behind the shows. In the Best Branded Podcast category: What Should I Do With My Money, made with Morgan Stanley. Go vote! https://lnkd.in/gqD_cVHe An honouree in two categories: Podcasts - Best Series, and Podcasts - Arts & Culture, IRL: Online Life is Real LIfe, made with Mozilla.

Mondays after a long weekend call for extra coffee, so there's no better episode to dive into than A Cup of Knowledge with AJ Jacobs and Steve Sloman. And learn what a simple cup of coffee can teach us about why we think we understand things better than we actually do. Choiceology (an original podcast from Charles Schwab) listeners are investing in their relationship with the podcast: it has over 446,000 hours of time spent listening. That’s almost 51 YEARS people. It’s like reaching a golden wedding anniversary. Listen to the full episode: https://lnkd.in/gi9F4FMt Hosted by Katy Milkman, developed and produced by us.