RightSpend

RightSpend

Advertising Services

New York, NY 875 followers

A data driven marketing procurement platform for global brands

About us

RightSpend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. RightSpend helps marketing and procurement professionals in brands gain clarity and greater control over their marketing spend and manage their agency relationships more effectively – all in real time and in one centralized space. We believe brands – and agencies – are championing more trust, fairness and transparency within their relationships and the industry. RightSpend is designed to support brands in facilitating straight up conversations about time, money and processes with their agencies, so they can make better informed decisions. As a consultancy business, we also have a team of people with wide expertise across marketing procurement, marketing and advertising, finance and technology, if you require further training or marketing consultancy advice.

Website
http://www.RightSpend.com
Industry
Advertising Services
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2001
Specialties
Marketing Consultancy, Marketing Procurement, Agency Contracts, Data Driven Procurement, Agency Relationships, Marketing Budget Savings, Marketing Data and Insights, Marketing Benchmarks, and Marketing Efficiencies

Locations

Employees at RightSpend

Updates

  • View organization page for RightSpend, graphic

    875 followers

    For data to be powerful, it needs to be understood. It needs to be: ✅ accessible ✅ easy to understand ✅ helpful ✅ user friendly ✅ accurate ✅ reliable There’s a lot of data available, so recognising exactly what you need and where to get it from can be challenging. Investing in data that can deliver results and efficiently achieve your goals is the difference between good and great! #marketingprocurement #powerfuldata #investindata

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  • View organization page for RightSpend, graphic

    875 followers

    When your business works with multiple agencies across different geographical regions, it can seem overwhelming to understand and keep on top of pricing. ❓How much should you be charged by an agency in one country versus another? ❓What is the difference in cost for different sectors and industry niches? ❓What is the current rate for the entire range of the roles within your agency? RightSpend enables you to quickly and accurately assess agency charges. Backed by a vast data lake, with $10bn assessed annually, to determine whether or not you’re getting a fair price. Transparency builds relationships and enhances collaboration. RightSpend helps you navigate your agencies fee structure and cost models. #marketingprocurement #costmodels #agencyquestions

  • View organization page for RightSpend, graphic

    875 followers

    Data, it's central to everything that Marketing Procurement does. It helps you to stay on top of managing costs and agency relationships. It ensures you can collaborate with Marketing. It keeps everyone on the same page. It finds opportunities. It offers insights to refine negotiations. It ensures allocation of budget with precision It helps you to plan strategically. RightSpend's multi-faceted, global and insightful data ensures Marketing and Marketing Procurement can do all of the above, AND so much more. #marketingprocurement #budgetopportunities #budgetprecision

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  • View organization page for RightSpend, graphic

    875 followers

    Another great event completed in the wonderful Singapore. So good to see so many CPOs, Heads of Procurement, industry experts and technology’s taking the time to discuss and learn. Thank you to everyone who attended our sessions, hopefully we highlighted our technologies ability to provide the data you need to make informed decisions. Looking forward to next year! #RightSpend#RightData#WBR#WFA#MMC

    View organization page for RightSpend, graphic

    875 followers

    This week, we had a great few days at ProcureCon Asia & Australia! When everyone's attention is on AI and technology, we really enjoyed the conversations following our session on 'If knowledge is power, and data is King, what role does technology play?', and the marketing procurement stream (on day 1) in particular. It was so encouraging to see so many people pulling up a chair to join the follow up session and discuss value based compensation, talent in APAC and of course AI! Marketing procurement as a category is certainly on the rise in Asia. We want to keep the conversations flowing to ensure that APAC procurement leaders can get the most from data and technology and elevate their role even further. So look forward to connecting again with you all soon! And, we'll definitely see you all again in 2025! #marketingprocurement #procurementleaders #apacprocurement

  • View organization page for RightSpend, graphic

    875 followers

    This week, we had a great few days at ProcureCon Asia & Australia! When everyone's attention is on AI and technology, we really enjoyed the conversations following our session on 'If knowledge is power, and data is King, what role does technology play?', and the marketing procurement stream (on day 1) in particular. It was so encouraging to see so many people pulling up a chair to join the follow up session and discuss value based compensation, talent in APAC and of course AI! Marketing procurement as a category is certainly on the rise in Asia. We want to keep the conversations flowing to ensure that APAC procurement leaders can get the most from data and technology and elevate their role even further. So look forward to connecting again with you all soon! And, we'll definitely see you all again in 2025! #marketingprocurement #procurementleaders #apacprocurement

  • View organization page for RightSpend, graphic

    875 followers

    An obsession with data delivers results. Data gives you visibility into: 📊 inefficiencies so you can quickly address them. 📊 areas of superb performance so you can learn from them and build on them. 📊 underperforming spend that could be reinvested into better results 📊 opportunities to improve and transform your process. Successful Marketing Procurement teams use data to create space within which Marketing can thrive. #marketingprocurement #marketingcanthrive #dataobsessed

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  • RightSpend reposted this

    View organization page for RightSpend, graphic

    875 followers

    We're at ProcureCon Asia & Australia today for the Focus Day ahead of the main event. We're hosting a round table where we'll look at if 'Knowledge is Power, and Data is King, what is the role of technology?'. Iain Seers and Jamie Pierre will explore how procurement need to combine all three for success, looking to the future of technology and AI in particular. As with any event, we're really excited to meet with Procurement friends old and new across all 3 days. And we're particularly interested to hear from the speakers in the Marketing Procurement track (Day 1) on the impact the category is having in the region. Make sure you come and say hello if you're in Singapore! #marketingprocurement #ProcureConAsia #Knowledgeispower #Dataisking

  • View organization page for RightSpend, graphic

    875 followers

    We're at ProcureCon Asia & Australia today for the Focus Day ahead of the main event. We're hosting a round table where we'll look at if 'Knowledge is Power, and Data is King, what is the role of technology?'. Iain Seers and Jamie Pierre will explore how procurement need to combine all three for success, looking to the future of technology and AI in particular. As with any event, we're really excited to meet with Procurement friends old and new across all 3 days. And we're particularly interested to hear from the speakers in the Marketing Procurement track (Day 1) on the impact the category is having in the region. Make sure you come and say hello if you're in Singapore! #marketingprocurement #ProcureConAsia #Knowledgeispower #Dataisking

  • View organization page for RightSpend, graphic

    875 followers

    How do you build outstanding relationships with your agencies? With transparency. Marketing Procurement teams can foster a culture of trust and honesty with agencies by championing transparency. Clarity on your shared vision empowers commitment, collaboration and a common goal to work towards. Agency relationships can flourish and become hugely productive, delivering invaluable results and driving growth when built on a foundation of trust. Develop transparent agency relationships, you won't regret it! #marketingprocurement #agencyrelationships #transparency

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  • View organization page for RightSpend, graphic

    875 followers

    💵💵💵Spending millions on marketing every year? The stakes are high. When it comes to Marketing Procurement, it's about more than just the money. It's about the moments of success that unites your team. We work with Marketing Procurement teams across the globe, and see the passion and dedication that goes into every element of their Marketing Procurement process. Being rewarded with recognition, achievement, or how ever you choose to define success means so much. RightData gives you the opportunity to open your team to even more success. #marketingprocurement #rightspend #rightdata #successfuldecisionmaking

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Funding

RightSpend 1 total round

Last Round

Private equity

US$ 22.4M

Investors

LDC
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