Second Nature

Saying No. Sometimes you have to do it. One of the lessons taken from years of property management by the one and only Wolfgang Croskey is understanding how to say no. Croskey believes it's important to understand your capacity for creating value. "I think that's when you know you're a professional, is when you can turn down money because you know it's what's best for the client." Croskey still looks to provide a positive experience while making the right decision for your business by helping a prospective client toward a solution, even if that isn't him. "Don't just say no and give them the bird. Still help them find a solution. It's just that you're not the provider of that solution, you're more the connector." When it comes to new business, how do you make decisions of what is right for you and what is not? #propertymanagement #singlefamilyrental #rentalexperience 

We were in San Diego last week for Second Nature University! As a fully remote company, getting the whole team in the same place means so much to us, whether that place is in a conference room, at a San Diego Padres game, or on an aircraft carrier. #culture

In this edition of the Triple Win Newsletter, we discuss the increasingly virtual business world and how to navigate it as a property manager, pest control horror stories and how to avoid them, and how to stay up to date on the local laws and regulations of the rental industry #propertymanagement #realestate

Throwback to when this happened at NARPM® Broker/Owner. Can't wait for our next VIP experience! #propertymanagement #narpm

Check out our latest issue featuring . . . 🟣A community-building discussion with Pablo Gonzalez 🟣A breakdown of the different PMC structures with Peter Lohmann 🟣Business development insights from Maranda Hunnicutt #propertymanagement #sfr #realestate

Some of the best property management companies in the game have leaned on community-building efforts to reach the pinnacle of the industry. Organic marketing is a powerful tool, but a difficult one to wield and be effective with.   Pablo Gonzalez has lots of experience doing exactly this, and he joins the podcast this week to break down how your company can leverage these disciplines as well. Listen as Andrew and Pablo covers real-life examples and the ins and outs of uses content and organic sources to grow your business. Hear the full episode: https://lnkd.in/ghM6DbYR #propertymanagement #marketing #sfr

Join Second Nature this Thursday, 6/27 at 2 p.m. EST for an unprecedented #workshop about our #residentbenefitspackage Register for Free below. #proptech

Join us Thursday at 2 PM EST for a special workshop that details the process of rolling out ancillary revenue programs. Hear from guest speakers Travis Bohling of Home Ladder and Matthew VanHoughton, Sr., RMP of Carolinas Dynamic Realty, both of whom have experiences successfully launching ancillary revenue programs with minimal friction from residents, investors, or internal teams. Registration is free and we hope to see you Thursday. #propertymanagement #proptech #ancillaryservices

Want to attend NARPM® Southern States for free? Second Nature, LeadSimple, and RentScale are giving away a limited number of free tickets and hotel rooms for one of NARPM®’s premier conferences. A $1,525 value covered in exchange for meeting with 3 amazing vendors! Claim your spot today: https://hubs.la/Q02CGB4-0 #propertymanagement #NARPM #sfrrealestate

Could the most important process in single-family operations be the hiring process? "We don't want people falling out the bottom. We want them shooting out the top." - Evernest CEO Matthew Whitaker Hiring lays the groundwork for every other process in the business. Matthew joined Second Nature's Chief People Officer Shimrit Paley Markette at the NARPM(National Association of Residential Property Managers) Broker Owner this year A peak behind two great minds and their conversation about people management + the nature of leadership. Listen in as Matthew and Shim share how to avoid some common hiring mistakes [link in comments].