Society for Health Care Strategy & Market Development (SHSMD)

Don't miss the nation's leading conference for health care strategists and creatives! Early bird registration is NOW OPEN for #SHSMD24 Connections in Denver (Oct. 13-15) and we're offering MAJOR SAVINGS. Attend sessions, keynotes and workshops discussing hot topics such as: ⭐Leveraging AI in Health Care ⭐Strategic and Impactful Innovation ⭐Creating Hospital Sustainability ⭐Health Care Digital Marketing, Media and Communications ⭐Effective Patient Engagement and more Save your seat 🎉🎊! https://lnkd.in/eqGNjbmz

Verify and Expand Your Health Care Digital Strategy Expertise! 👩🏫 The #SHSMD credential course “Creating a Transformative Digital Strategy” focuses on crafting or refining digital strategies using a “tradigital” approach, which combines traditional and digital marketing techniques. Students will: ✅Develop and update digital strategies. ✅Master content creation for scalability and impact. ✅Maximize content dissemination and engagement. ✅Dive into several comprehensive modules, real-life case studies, a bountiful resource library and a peer-reviewed project. Successful completion earns a SHSMD Credential in Digital Marketing Strategy! Group discounts are available. Register today ⬇️⬇️ https://lnkd.in/gV6BkcXc

#SHSMD24 Speaker Highlight 📢 "Social Media + Healthcare Heroes: A Dynamic Duo" 🚀 Carley Cori - Director, Social Media and Engagement at Stony Brook Medicine ✅ Watch her session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/deKvt-Yz Listen to the podcast: https://lnkd.in/dhDJamTB

#SHSMD24 Speaker Highlight 📢 "Stay Calm and Pivot - Leading Your MarCom Team Through Budgetary Challenges" 🚀 Rachel J. Lott - Chief Communications Officer at Hillsdale Hospital ✅ Peter Miller - Executive in Residence at Endeavor Management ✅ Sarah Sanders - Chief Marketing & Brand Experience Officer at UCSF Health ✅ Watch their session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/gVR7pW9V

#SHSMD24 Speaker Highlight 📢 "Expanding to Short-Form Video? Here’s How to Leverage Your Existing Strategy (And Internal Experts) For Success " 🚀 Raeya Swope - COO at Kylee Social ✅ Courtney Fowler - COO at Revmade ✅ Cori Clancy - Sr. Digital Channel Strategist at Northwell Health ✅ Watch their session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/gVR7pW9V

#SHSMD24 Speaker Highlight 📢 "(Advanced Session) Inclusive Marketing for Health Care Brands" 🚀 Victor Reiss, FACHE - Vice President, Consumer Insights at UNC Health ✅ Michelle Rider - Chief Growth and Marketing Officer ✅ Melissa Fors Shackelford, MBA - SVP of Marketing at LetsGetChecked ✅ Jhaymee Tynan - Principal, Healthcare Services at Korn Ferry✅ Watch their session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/gzWrXBfT

Gain support from your employer to attend #SHSMD24 ! Check out our customizable documents and Justification Toolkit so that you can persuade your organization to partially or fully sponsor your attendance and travel. https://lnkd.in/gR2ZY87y

#SHSMD24 Speaker Highlight 📢 "Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability" (Closing Keynote Option) 🚀 Dr. David L. Schreiner, Ph. D., FACHE, President & CEO, Katherine Shaw Bethea Hospital ✅ Watch his session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/gmFF2w_X Listen to his podcast: https://lnkd.in/dJrBe8J

#SHSMD24 Speaker Highlight 📢 "Advancing Health Care Policy and Telling the Hospital Story" (Closing Keynote Option) 🚀 Lisa Henry, MHA, MS, Vice President, Advocacy and Member Communications, American Hospital Association ✅ Kristin Schwartz, MA, Associate Director of Federal Relations, American Hospital Association ✅ Watch their session LIVE at the nation's leading conference for health care strategy and marcom leaders: https://lnkd.in/gYSwGuQT Listen to their podcast: https://lnkd.in/dJrBe8J

#SHSMD Announcement We are thrilled to introduce Evan Williams, CAE, IOM as the new Executive Director for the Society for Health Care Strategy & Market Development of the American Hospital Association (AHA). Evan will lead the organization with extensive experience in leadership and a proven track record of success in association management. Evan Williams is a seasoned association leader and Certified Association Executive (CAE) with a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Meet Evan in person at the upcoming #SHSMD24 Connections Conference, October 13-15 in Denver, CO, for an excellent opportunity to directly engage with our new Executive Director, share your ideas and learn more about his vision for the future. You can also read the full press release here: https://lnkd.in/gQ6qfA-Y