Stratifyd

What is experience analytics? What about customer experience or CX analytics?   The most common definition online is: "Experience analytics is the process used for collecting, analyzing and leveraging customer data to improve the customer journey and experience when they are using your product and interactive with your company."   So, is that digital experience? Is it contact center experience? Is it product experience? Trick question ... It’s all of the above!   And there’s a catch! To truly enable experience analytics, you need to access and leverage structured and unstructured data across all contact channels and sources. To do that, you need a tool that can bridge the gap and integrate data across the entirety of one’s customer journey.   This is exactly what we do at Stratfiyd - the integration of structured and unstructured data from sources such as surveys, CRM notes, social media posts, phone and chat transcripts, as well as operational and transactional data. The entire platform is powered by artificial intelligence to further help you identify, analyze and prioritize the most important content to optimize your business where your customers need it most. Let’s talk! We can put the power of this platform to work for you too! #stratifyd #textanalytics #customerexperience #experienceanalytics

We're thrilled to share that company advisor and CX expert, Sean Albertson, published his first book this week! Our team has seen Sean's 4ROCKS methodology in action and can attest to its success in optimizing CX programs. Regardless of whether you are in the early stages of developing a CX program or have a high level of maturity, his book is a must-read for anyone seeking to drive operational efficiency and customer loyalty. We can't wait to read it!

Are you at Interactive Customer Experience (ICX) Summit in Charlotte this week? Make sure to join us for Wednesday's CXO Roundtable, "It's a Marathon, Not a Sprint: Building an End-to-End CX Strategy at Different Stages of Maturity." Moderated by Stratifyd CEO Eric Healy, the session is packed with CX SMEs across financial services and D2C, and is a "must see" for all attendees interested in learning best practices for scaling a successful CX program. We hope to see you there!

We're thrilled to announce that we've added D2C expert Cindy Marshall and financial services CX veteran Sean Albertson to the Stratifyd Board of Advisors. Both Cindy and Sean will provide the Stratifyd team with subject matter expertise to help customers across the D2C and financial services sectors uplevel their CX maturity.

🎉 Introducing Stratifyd Signals! 🎉   Providing customers with great experiences shouldn't be cost prohibitive for organizations. That's why we're launching #StratifydSignals, a turnkey solution for small and mid-sized companies seeking to improve their CX maturity. Leveraging our best-in-class, proprietary AI technology, #StratifydSignals jumpstarts CX programs at any budget ... empowering you to turn critical insights into action.   Your customers are talking to you. Make sure you're listening.

Thank you to everyone who attended last week's event at Estancia La Jolla Hotel & Spa, especially our speakers, Sarah Cutler Tew, Rico Calara and Blake Morrison, PharmD, who led an engaging panel on challenges and best practices for building a culture of data collaboration across pharma companies.

We had a wonderful time hosting the CXFS and NGCX speaker welcome dinner at the Museum of Fine Arts, Boston last night. Attendees had the opportunity to peruse the galleries during a cocktail reception and enjoy a seated dinner in the William Koch Gallery. Thank you to our attendees for making it a memorable evening; we look forward to continuing the CX discussion on the conference floor!