Teads reposted this
Ad effectiveness metrics are falling short when it comes to measuring true human intent. Which according to our latest guest Steven is key to creating an effective campaign. In the final episode of this series, Teads’ Creative Strategy Director Steven Sambrooks states that the best way to ensure creative effectiveness is to focus on measuring attention from the outset. Allowing creatives to understand real human reactions to their work at an earlier stage, helps them adapt and optimise the campaign to ensure what’s delivered is as effective as can be. IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the debate. To hear more, links below: Spotify: https://lnkd.in/eSY3-QdC Apple: https://lnkd.in/e_pUHXaK #RealTalk #CreativeEffectiveness #MeasuringEffectiveness #MediaExpert