Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk Aero, Sparklight, Hewlett-Packard Enterprises, HP Inc, The RealReal, Vail Resorts, KB Home, and Make-a-Wish. Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent TribeTM study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production. Visit TeamOne-USA.com.
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We celebrate fans! 🎾 And we celebrate partnerships that create ambitious, joyful work like this. Thank you Lili Tomovich and every individual who makes up our united Barclays Bank US and Team One band. We are overjoyed to celebrate fans with you. 🎉
Game. Set. Match. 🎾
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Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it.
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Team One presents the 2024 Legacy Makers 100 list! Celebrating brands that are shaping a better future and improving their products today. Among the featured: NASA - National Aeronautics and Space Administration, Duolingo, Alo Yoga, Glossier, Inc. and more. 🌟👏 #LegacyMakers100 #Innovation #SustainableFuture #TeamOne
Announced at The Wall Street Journal Journal House, The 2024 Legacy Maker 100 is here 🚀 What does this list reveal? Mark Miller, Team One’s Chief Strategy Officer and founder of The Legacy Lab, says “The top-rated brands were those that consumers perceived as keeping their promises and making a real, measurable difference in their lives. Our research indicates that people are losing faith in marketers who make vague promises about a better world, and who fail to deliver on those promises through more thoughtful innovations." Settle in with a cup of coffee and check out which of your favorite brands made this year's list. Any surprises? Let us know. #lmi #legacylab #teamone #lifeatT1 https://lnkd.in/g-a63bFs
Just released! A modern measure of brand value and a 2024 list that will draw envy. Revealed at The Wall Street Journal Journal House at Cannes, the 2024 Legacy Makers 100 list is public. 👇 You can view the list and dive deeper into the research behind it on The Legacy Lab site: https://bit.ly/45EFA6d
Revealing The 2024 Legacy Makers 100: The Wall Street Journal invited our team to preview our latest research into brands making a long-term difference in a short-term world at the Journal House at the Cannes Lions International Festival of Creativity. Now, the 2024 Legacy Makers 100 list has been more widely released: tinyurl.com/mveca58n At a time when iconic brands are quickly disappearing—the average lifespan of a company on the S&P 500 has declined from roughly 30 years in the 1970s to closer to 15 years today—it’s important to shine a light on those remarkable brands that consumers believe deserve to last. For the full list of 100 brands, checkout the release in the link above. And add your say too: Which brands on the list are the biggest surprises? What other brands belong on future lists? #legacymakers100 #legacyinthemaking Thanks for ongoing research contributions and support: Team One, The Legacy Lab, McGraw Hill, Julie Michael, Chris Graves, Michael Webb, Chandler Mount, Adrian Barrow, Ganesh Relekar, Joey Cuevas, Grace Gabaldon, Fiona McManus, Lucas Conley, Chris D'Rozario, Douglas Harrison, Sharon Kondo, Shannon Franqui, Justice Allen, Sarissa Thrower, Emma Detrick, Rosabel Murai, Adrienne Ford, Tera Morris, Calli Clay, Jonelle C., Eleanor Pike, Rosie Churchill, Donya Dickerson, Cheryl Segura, Christine Benavides, Thomas Kolster, Kathleen Gitachu, Brian Sheehan, Bill Cron, Andrew LeVasseur, Clay Craig, Anita Pansari, Aric Rindfleisch, Parthiv Patel and many more.
There’s no better feeling than seeing our partners win! Golf has been changing big time, and for the past 18 years, we’ve found exciting new ways for Lexus to reflect those changes with the United States Golf Association (USGA). It’s so incredible to see the work being celebrated in Forbes, nearly two decades in the making. Check out how Lexus and the USGA are tapping into the new age of golf lovers below. Nicole Peterson Madesyn Don #teamone #lifeatt1 https://lnkd.in/gS6t6qMq
LA friends! Our Legacy In The Making film series has been selected as an Official Selection at the Dances with Films festival in Los Angeles, and you can see them on full screen at the TCL Chinese Theatre this weekend! Book a lunch date and enjoy a couple of wonderful films in cool air conditioning. Details below. The Legacy Lab #legacyinthemaking #documentary #films
NOW PLAYING: Proud to share that Team One's Legacy in the Making film series is an Official Selection at the Dances with Films festival in Los Angeles. Films featuring Taylor Guitars and Me & the Bees will be representing the entire series. Film trailer below. If you're in LA, please come join for the screening. Date: Saturday, June 29 @ 11am Place: TCL Chinese Theatres Tickets: https://lnkd.in/gahXXFJg #legacyinthemaking #filmfestival #documentary Thanks for ongoing support and congratulations to Taylor Guitars, Me & the Bees Lemonade, Team One, The Legacy Lab, Encompass Films, Passion Point Collective, Fast Company, McGraw Hill, Andy Powers, Bob Taylor, Kurt Listug, Tim OBrien, D'Andra Ulmer, Theo Ulmer, Mikaila Ulmer, Julie Michael, Chris Graves, Sam Walsh, Cody Pittard, David Audelo, Jr., Ariana Nasi, Vicente Lopez, Shannon Franqui, Justice Allen, Tera Morris, Calli Clay, Paul Silverman, Rosabel Murai, Ganesh Relekar, Sarissa Thrower, Adrian Barrow, Chris D'Rozario, Dominic Gill, Nadia Gill, Michael Fearon, Lucas Conley, Marcus Peterzell, Amy Slotnick, Nicholas Strauss, Nancy Collet, Elizabeth Dembovska, Brendan Vaughan, Vanessa Singh, Eleanor Pike, Rosie Churchill, Donya Dickerson, Cheryl Segura, Jonelle C. and many more.
Last week, Team One Los Angeles honored Byron Cole (a loving, departed Team One family member) by coming together to champion his Best Buddies in California community. We hosted a transformative workshop where Best Buddies members practiced interviewing in a supportive environment and more importantly, recognized that they are already remarkable. Matthew Smith, Best Buddies Job Development Manager, had this to say: “Our participants were so excited and absolutely loved the experience.��They all called me throughout the day to tell me how much fun they had and are already planning for the next one…” Major thank you to BRIAN CLANCY McGUFFOG for making this event even more special by taking headshots, Ruby Barrios, our Do Good Friday leader, and our open-hearted Team Oner’s for making this possible! #teamone #lifeatT1
👏 These two took the helm of the classroom today to inspire the next generation of talent at Cannes Creative Academy. 👏 Mark Miller and Chris Graves shared their guidance on finding your unique voice for long-term success. If you ask our opinion, they are the best mentors that aspiring talent could ask for. #Cannes2024 #TeamOne #Creativity