The Martech Weekly

"Just doing some light bedtime reading" Join us at MWF San Francisco. We'll keep your secrets. Tickets: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #DataPrivacy

In this week's Weekly Wrap, Juan Mendoza and Keanu Taylor delve into the AI hype cycle and why its impending burst might actually be beneficial... Take a listen below 🔊 Our newsletter also covers: 📉 The collapsing data supply chain: CDPs are getting squeezed at both ends. 🧠 The AI hype bubble is about to burst: And that's a good thing. 🇪🇺 The EU's AI countdown starts now: AI regulation now has dates. 📰 Everything else: Adtech is consolidating for survival, pseudonymous profiles have rights, TikTok pre-empts DMA action, and migrating Martech is a habit. Unlock 12 months free access to TMW PRO Advantage (valued at US$499) through our partnership with Alium. This gives you full access to our weekly podcasts and in-depth weekly newsletters. See if you qualify for our exclusive offer here: https://lnkd.in/e6bkR3ga #TMW #TheMartechWeekly #MarTech #AI

If you're like most of us, your tech stack isn't quite ready for what lies ahead... That's why we're pumped to have Tony Byrne, Founder of The Real Story Group, joining MWF San Francisco to spill the beans on future-proofing your Martech stack 💡 In his keynote, Tony will: 👉 Slice through the AI hype 👉 Unveil the forces reshaping Martech 👉 Show you where to invest (and not invest) in your tech If your stack is feeling a bit shaky, you'll want to pay close attention to this session. Grab your ticket now: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #MarTechStack

Can you even call yourself innovative if you haven’t entered TMW100? Step into the ring and fight your way to the top 🥊 Visit our website for more info: https://lnkd.in/emagTgak #TMW #TMW100 #TheMartechWeekly #Innovation #MarTech

Join us at MWF San Francisco for emotional support: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #Cookies

Get ready for Mike Rizzo (MarketingOps.com founder) and our very own Juan Mendoza to sweat it out in the "Hot & Spicy Stats - Hot Sauce Challenge" at MWF San Francisco 🌶️🔥 They'll brave increasingly spicy wings (courtesy of The Spicy Shark) while guessing hot martech stats and sharing marketing ops insights... if they can still speak! Secure your front-row seat to witness their suffering: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #MarketingOps #Spicy

We’re very excited to welcome Danielle Balestra, Director of Marketing Technology and Operations at Goodwin, as a workshop facilitator for Team 4 at MWF San Francisco! Danielle, an award-winning MarTech professional (Adobe's Fearless 50 and Adobe Marketo Champion), will lead the workshop "The Future of Operations". In this hands-on session, you'll explore: 👉 Key elements of a successful marketing operations team 👉 Challenges in empowering marketing operations team success 👉 The future of Growth Operations and beyond Join us at MWF next month and gain insights from Danielle's wealth of experience across various industries! Visit our website for the full speaker lineup, event details, and ticket registration: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #MarketingOps #GrowthOps

We're thrilled to have Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed, leading a brand side case study at MWF San Francisco! Darrell, a two-time Adobe Marketo Champion and Fearless Marketer award winner, will present on "Growth Operations Blueprint: How to Run Effective Operations at Every Growth Stage". In this session, you'll explore: 👉 Tailored operational strategies for different growth stages 👉 The role of RevOps in early-stage companies 👉 Growth stage checklists for various business phases 👉 Key actions for thriving in the competitive martech landscape Come along to MWF San Francisco to experience this growth ops masterclass! Visit our website for the full speaker lineup, event details, and ticket registration: https://lnkd.in/deT2HuGW #MWF #MartechWorldForum #MWFSF24 #MarTech #GrowthOps #RevOps

We're proud to partner with Cvent as a Global Sponsor of MWF San Francisco! 🌟 Cvent offers powerful event tools for all types and sizes of events, helping you expand your event reach and foster meaningful connections. With end-to-end event management and martech integrations, Cvent provides insights for memorable brand experiences, future-proof event strategies, and optimized event engagement. Come along to see how their platform maximizes event impact, ROI, sales pipeline, and revenue growth! Visit our website for the full sponsor lineup, event details, and ticket registration: https://lnkd.in/deT2HuGW P.S. Don't miss the chance to experience Cvent's innovation at their TMW 100 roundtable at MWF San Francisco!! #MWF #MartechWorldForum #MWFSF24 #MarTech #EventManagement #EventTech #Cvent

In this week's Weekly Wrap, Juan Mendoza and Keanu Taylor tackle the provocative question: Is Meta a public service? 🤔 Take a listen below 🔊 Our newsletter also covers: 🇪🇺 Meta's utility dilemma: EU regulators tighten the reins on the social giant. 🏢 Big Tech vs. SMBs: The ongoing saga of anticompetitive practices. 🎭 AI's brand impersonation crisis: When deepfakes threaten brand equity. 📰 Everything else: GenAI's creative boost, data broker deletion debates, content moderation on trial, the product dictator, and more. Unlock 12 months free access to TMW PRO Advantage (valued at US$499) through our partnership with Alium and get full access to our weekly podcasts and in-depth newsletters. See if you qualify for our exclusive offer here: https://lnkd.in/e6bkR3ga #TMW #TheMartechWeekly #MarTech #Meta #DigitalRegulation