THE CHARLES GROUP

We're committed to supporting working parents. Our Family First Initiative offers childcare benefits shown to boost company returns by up to 425% (Boston Consulting Group (BCG) Study). This isn't just about being a good employer—it's about good business. Our initiative has improved both retention and productivity. We believe investing in our employees as parents pays off for everyone. Learn more: https://lnkd.in/gKftMXuP #WorkingParents #WorkLifeBalance #MothersDay #WeSupportYou

Runners Know Part 2 incoming... featuring an excellent runner, Emily Abbate excellent brand BIRKENSTOCK, excellent team EY3 Media. Much more to come...

Hey folks Tara J. Agen and I are going to be Cannes Lions International Festival of Creativity this year. Drop me a DM and come say hello at LBBonline - Little Black Book beach. #cannes #creativity

The Charles Group is pleased to announce a NEW partnership with Natura — the # 1 Personal Care brand in Brazil. Working closely with the North American team on a wide range of initiatives, we’re proud to be working with the leader in sustainable beauty and personal care. #CreativeAgency #BeautyMarketing #DigitalStrategy #SustainabilityMarketing Natura US

It's been a while since we last did a project like this at THE CHARLES GROUP. https://lnkd.in/eqvjzn7J What started as a thought experiment (how can we show our culture to those that want to know us more) turned into a fully fledged zine. I'm so proud of what we built and how this design ux and development has stood the test of time. #culture #design #internalprojects

We understand the unique path from B2B to D2C success. Our work with South Chicago Packing LLC, now Amazon's # 1 Cooking Fat with 10x sales growth in 4 years, proves it. Read the case study: https://lnkd.in/g4MrNWgv

Excited to be at Association of National Advertisers with my partner in crime Samantha Edwards and the superb Christine Moore and Gayle Malcolm. Come and say hi Cc THE CHARLES GROUP #ana #financialmanagement #procurement

At THE CHARLES GROUP, we know that the most innovative and successful work comes from harnessing both creativity and productivity. It's a real balancing act, and one that can be a struggle for many. As someone who tends to lean towards productivity, I've learned that infusing creativity is essential for producing my best work. Our team focuses relentlessly on ensuring that every member is stretching and evolving their creative muscles, regardless of their role, whether its HR, finance, ops or admin. Creativity is the spark, the willingness to see things differently, Productivity is the fuel, the structured execution that breathes life into ideas. Why does this balance matter? Well, 82% of executives agree that creativity is critical to business results, according to an Adobe study. However, only 39% of workers believe they are consistently encouraged to be creative, according to Gallup. So, how are you managing the balance between creativity and productivity on your teams? Share your thoughts in the comments below. #productivity #creativity

"Leadership and creativity are intrinsically linked." — STORY Gatherings Who better to ask about leadership and creativity than The Charles Group Cofounders Aaron Edwards and Samantha Edwards. Join them live on Friday April 5th, with a host of diverse business leaders, entrepreneurs, creators and storymakers hosted by Harris III Learn more and register: https://lnkd.in/g3ygD46i

Steal Ciera Duban’s community management strategy 👇 Community engagement: Beyond the finish line (3 Tips +1 Bonus) On race day, NASCAR moves at lightning fast speeds. If you're like Z by HP and hope to leverage real-time community interaction, you'll need a serious strategy. 1. Define Your Goals 🎯 Start with a clear mission. Are you aiming for brand awareness, virality, web traffic? If you answered "all of the above" let's narrow that POV. 2. Know Your Niche 🤝 Deep dive into the existing community. Who are they? What gets them excited? How are 'outsiders' welcomed? This step is often missed, but it's crucial for impactful messaging. And remember— Seek to amplify, not exploit. Even with research, a brand is a 'guest' in their space. ️3. Pre-Identify Engagement Opportunities 📌 Pinpoint the likely scenarios that speak to niche & goals. With these mile markers mapped-out, 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗮𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗮𝗻𝗱 𝗹𝗶𝘀𝘁𝗲𝗻! 👀 Be on the lookout for chances to authentically engage (with goals in mind). BONUS 🤩 Have a strong client relationship! Without trust to act in real-time, engagement can fall flat. Shout out to Ashley Riggs-Zeigen & the Z by HP team! "Thank you for being live on the scene to ensure seamless coverage 𝗔𝗡𝗗 thank you for my new Z by HP hat!" — Ciera Duban