UnboundB2B

80% of B2B decision-makers prefer to get information in a series of articles versus an advertisement. Are you investing in content that educates and builds trust? #B2B #B2BMarketing #B2BSales

Where are YOUR ideal customers hanging out online? Nail down their digital habitat, and your lead generation strategy will thank you. #DemandGen #B2BMarketing #TargetAudience #LeadGen #B2B

Is your lead generation pipeline a trickle, a flood, or a money pit? Pinpoint your biggest pain. #LeadGeneration #DemandGeneration #B2B #LeadGen

Michael Jordan didn't win six championships alone. He had Scottie Pippen, Dennis Rodman, Phil Jackson, and the entire Bulls organization behind him. This playbook is your blueprint for building a sales team that dominates together. Master the metrics, outsmart the competition, and win big! #salesleadership #SDRs #salesmetrics #salesstrategy #salestips

Believe it or not... 5% increase in customer retention can increase profits by 25-95%! #B2B #CustomerRetention #BusinessStratagies

ABM doesn't have to be complicated! Less is more, according to ABM expert Colby Wren! In this Real Talk Real Results episode, he reveals why focusing on fewer accounts with high-quality, targeted content can lead to greater success. Stop spreading yourself thin and start seeing real results. Hit play to hear the full strategy and transform your ABM approach! 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: https://bit.ly/3v4VWXt You can also find the Real Talk Real Results podcast on Spotify, Google Podcast, Amazon Music, and more! #RealTalkRealResults #ABM #Marketing #Growthmarketing

B2B is more than business-to-business, it's human-to-human. We help you connect. #B2B #B2BMarketing

How to Find and Understand Your B2B Target Audience? In this post, we'll discuss a 3-step process to define your B2B target audience, including TAM, ICP, and personas. ➡ Total Addressable Market (TAM) is the total number of potential customers in the market. There are two ways to find TAM: bottom-up approach (manual research) and top-down approach (using third-party data). ➡Ideal Customer Profile (ICP) is a segment of the TAM that you will target. You can segment your TAM based on firmographics (company size, industry), demographics (job title), behavioral (what events they attend), and technographics (what software they use). ➡ Perona is a detailed profile of a specific buyer within your ICP. It includes their characteristics, attitudes, needs, concerns, and motivations. Personas are not static and should be updated as you learn more about your customers. ⤵ Here are the key points on how to find and understand your B2B target audience: 👉 Use a combination of bottom-up and top-down approaches to find your TAM. 👉 Don't jump to conclusions too quickly on which ICP is the most profitable. Let your data guide you and be prepared to refine your ICP over time. 👉 Your personas should be based on real-world data, not just guesswork. Update your personas as you learn more about your customers through your sales and customer success teams. By following these steps, you can create a target audience that is more likely to convert into paying customers. #targetaudience #b2b #b2bmarketing

Every blockbuster needs a compelling script. What's your biggest challenge in writing your B2B marketing story? #B2BContentCreation #ContentMarketing #B2B

Your ideal customers are not all the same. Why should your ABM campaigns be? It's about differentiating your brand and creating unique experiences for each target account. Embrace individuality and create targeted experiences that capture attention, build relationships, and drive conversions. #B2BMarketing #DemandGeneration #LeadGeneration, #MarketingStrategy