Upstatement reposted this
I wrote a thing, which is rare for me. But when asked the simple question from my teammates at Godfrey Dadich Partners, “what makes community products work?” I realized that there are a few patterns and one essential principle: act like my friend.
The latest issue of GDP’s newsletter, Story Is Everything, is here! We wanted to capture the sort of conversations we have around the studio every day and share what we have learned with all of you. Each monthly post features insights from our team of journalists, designers, and strategists on how to build story-driven brands. The latest issue offers invaluable insights from Scott Dasse, chief design officer at GDP partner studio Upstatement. He talks about the importance of trust when it comes to media and content platforms and how that trust can be designed into digital platforms. Check it out, tell us what you think, and if you like what you see, consider subscribing! #story #storyiseverything #gdp #godfreydadichpartners #strategy #digitalplatforms #brandstrategy #essence #trust #authenticity