Veeva Systems reposted this
We're about one week away from our next Veeva Systems Pulse Field Trends Report! Just like last year, this summer's report will be our Medical Issue. With increasingly complex treatments in the pipeline, Medical Affairs plays a critical role in communicating scientific evidence. The report will highlight the impact of non-promotional scientific activities on treatment adoption at launch. We'll also quantify which of the congresses, publications, guidelines, clinical trials, or social media activity is the biggest driver. More to come on this, so keep an eye out! If you missed our last report, take a look to learn how biopharmas are addressing the trend of declining HCP access (and be sure to subscribe so you don't miss any future insights): https://bit.ly/3ye8cqt #medicalaffairs #veevapulse #pharmaceuticals